Advision Studios

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Advision Studios
General information
Address 23 Gosfield Street, W1W 6HG[1]
Town or city Central London
Country United Kingdom
Coordinates 51°31′11″N 0°8′31″W / 51.51972°N 0.14194°W / 51.51972; -0.14194

Advision Studios was a recording studio in Fitzrovia, Central London.[2]

Origins[edit]

Founded in the 1960s by Guy Whetstone and Stephen Appleby,[1] Advision originally provided voiceovers and jingles for television advertisements. The studio was initially located at 83 New Bond Street, but moved to 23 Gosfield Street in 1969.[1] [3] The studio complex was built to be able to house a 60-piece studio orchestra and had 35mm film projector screen for synchronizing with motion picture images.[2] Producer Martin Rushent began his career as a projectionist at Advision.[4]

History[edit]

By the mid-1960s Advision had become one of the top London studios for Rock and Pop music. The Yardbirds recorded their 1966 album Roger the Engineer at Advision on a 4-track machine. The Move recorded some of their early hits at Advision, including Flowers in the Rain in July 1967.[5] In early 1968 Advision became the first studio in the UK to obtain a professional 8-track recorder, which was built by Scully Recording Instruments. Among the first artists to use the 8-track machine were T. Rex, The Who, and Caravan. In 1970 the studio used a custom 24-channel desk with an 8-track recorder.[1][2] Advision was also first in the UK to install 16 and 24 track recorders in the early 1970s.[6]

In 1971 a 20-channel Neve console was added to the mixdown suite.[1] In the 1970s, the studios' focus moved toward Progressive rock music, and the company began producing music for bands such as Yes, Gentle Giant, and Emerson, Lake & Palmer, as well as Jeff Wayne's Musical Version of The War of the Worlds.[2]

A 1974 re-fitting gave the studio a console built in California by Quad-Eight Electronics for quadrophonic mixing and the UK's first computer-aided mixdown desk.[2][7]

Producers and engineers to have worked at Advision include Eddy Offord,[8] Eddie Kramer,[9] Martin Rushent,[4] Paul Northfield,[10] and Hugh Padgham.[11]

The Gosfield Street location has been occupied since 1993 by a studio called The Sound Company.

References[edit]

  1. ^ a b c d e Burns, Phil (2011). "Advision Studios". Classic UK Recording Studios in the 60s & 70s. Retrieved 9 October 2011. 
  2. ^ a b c d e Brain Salad Surgery (2006). "Advision Studios". Retrieved 9 October 2011. 
  3. ^ Discogs - Advision Studios - (profile and discography)
  4. ^ a b The Telegraph (7 June 2011). "Martin Rushent". London: The Daily Telegraph. Retrieved 7 June 2011. 
  5. ^ "Move Remaster Series - Move - Tracklisting". Ftmusic.com. Retrieved 2012-12-04. 
  6. ^ "Veale Associates - Professional Sound Studio Design". Vealea.com. Retrieved 2012-12-04. 
  7. ^ Robertshaw, Nick (1979). "Stiff Competition Marks U.K. Scene". Billboard. 91 (22): ES-3. ISSN 0006-2510. Retrieved 9 October 2011. 
  8. ^ Welch, Chris (1999). Close to the Edge - The Story of Yes. London: Music Sales Group. p. 123. ISBN 0-85712-042-5. 
  9. ^ Owsinski, Bobby (2004). The Recording Engineer's Handbook. Milwaukee, WI: Hal Leonard. p. 321. ISBN 1-932929-00-2. 
  10. ^ "Paul Northfield (Producer) 2013 Interview on the Signals of Intuition". The Signals of Intuition. 99.1 CJAM-FM. 2013-08-27. Retrieved 2013-08-28.
  11. ^ Verna, Paul (1997). "HP Off the Record". Billboard: HP-13. ISSN 0006-2510. Retrieved 9 October 2011. 

External links[edit]