Aero (chocolate bar)
Aero is an aerated chocolate bar manufactured by Nestlé. Originally produced by Rowntree's, Aero bars were introduced in 1935 to the North of England as the "new chocolate". By the end of that year, it had proved sufficiently popular with consumers that sales were extended throughout the United Kingdom.
By 1936, sales of the chocolate had reached New York City, and later spread to many other countries including Canada, Mexico, Australia, South Africa and Japan. Aero has been manufactured by Nestlé since 1988, after a takeover of Rowntree's. Known for its unique "bubbly" texture that collapses as the bar melts, it is available in many different flavours, and various forms including Aero Bubbles and Aero Biscuits.
The process of manufacture was patented in 1935 by Rowntree's in York, England. The patent describes how the chocolate is heated and then aerated to create small bubbles. It is poured into moulds of the solid outer chocolate shell. As the chocolate cools, reduced air pressure allows the bubbles to expand inside the bar's filling.
In 1935, Rowntree's launched Aero into the United Kingdom, followed by the Peppermint Aero in the 1960s. The wrapping was brown (green in the mint version) and displayed the "Rowntree's" script logo and the large word "AERO", along with the slogan "Hold on tight or I'll fly away!" below the "AERO" name. In 2014, the historical 1935 Aero packaging was placed online by historians at Rowntree's to help trigger nostalgic memories in people with dementia. The vintage packaging from the Nestlé UK & Ireland Archive was later released as a "reminiscence pack" on advice from the UK Alzheimer's Society. It included a 1950s Aero label to transform modern products. The 1953 Aero packaging commemorated the Queen's coronation.
During July 1983, the heatwave in the United Kingdom caused the bubbles in Aero bars to collapse due to the chocolate melting.
In August 1993, a factory worker at Nestlé UK's factory in York was injured by machinery that produced mint-flavoured Aero bars. He had leaned into the chocolate mixer to clean excess chocolate from the sides, and then fell, and became caught in the paddles, which started up automatically, causing severe injuries. Nestlé were later fined for failing to ensure worker safety by not isolating the power to the Aero mixer.
In 1997, Unilever sued Nestlé, stating that Nestlé infringed Unilever's patent for aerated chocolate ice cream products.
In 2004, three workers at the York factory were dismissed for intentionally misprinting rude messages on the packaging of 20 pallets of Aero bars.
In 2008, the old Nestlé York factory on Haxby Road was closed, and a new £15 million Aero factory was opened next door, with the capacity to make 183 million chocolate bars per year. That same year, Aero's packaging was updated with metallised laminate film to improve freshness. In 2015, the factory was making more than one billion Kit Kats and 200 million Aero bars each year. Nestlé invested over £1 million in new factory equipment in 2015 to manufacture the new Aero Mousse bars.
In February 2015, York's Chocolate Story museum celebrated the 80th anniversary of the launch of the Aero bar with demonstrations and activities. In September 2015, fashion designer Matthew Williamson collaborated with Nestlé to release a limited edition wrapper design for Aero Milk Chocolate and Aero Peppermint bars. The packaging was in soft pink and mint shades with metallic highlights and Williamson's butterfly motif.
The Aero flavoured McFlurry frozen desserts were available up until 2015, and brought back in the UK in May 2019. The flavours include Aero Chocolate and Aero Mint Chocolate, with chocolate pieces and sauce.
As well as the United Kingdom, its place of creation, the bar is also sold as Aero in Argentina, Australia, Bahrain, Bulgaria (as LZ, through Aero is sold in some shops in Bulgaria), Canada, Colombia, Croatia, the Czech Republic, Denmark, Estonia, Germany, Hong Kong, Nicaragua, Ireland, Kuwait, Malta, Mauritius, Portugal, Poland, Serbia, Slovakia, Spain, New Zealand, Japan, South Africa, Ukraine, Saudi Arabia, South Korea and the United Arab Emirates.
In Brazil, the bar is known as Suflair, but in 2014 Nestlé launched Aero in Brazilian market through subsidiary Garoto; in Hungary, Aero is known as Boci Aero and in the Netherlands as Bros (meaning "brittle"). Aero enjoys a large market following in South Africa with Aero, Aero Mint, and recently White Aero and Cappuccino Aero.
The Aero bar was made available for a short time in the United States by Nestlé during the 1980s, though it seems not to have been a commercial success. However, they are still available at certain speciality vendors or supermarkets such as Big Y, Wegmans and Publix that import the bars. Previously, The Hershey Company sold Aero bars in the United States under licence from Rowntree Chocolate Company from 1937 until 1939. Hershey recently marketed a similar bar called Hershey's Air Delight but has since been discontinued.
Aero bars were produced in Australia from the early 1970s until 1996. From 1996, the Aero bar was produced in Britain. In 2011, Nestlé recommenced manufacturing Aero bars in Australia at their Campbellfield factory in Victoria, with a capacity of up to 1000 tonnes per year. The bars had a different formula for Australian tastes with a smoother, creamier taste. The Aero bars sold in Britain would retain the older recipe.
In April 2001, Nestlé Canada announced that Aero and other bars manufactured at their Toronto factory would now be made alongside bars containing nuts. Nestlé no longer guaranteed that the bars were free from nut-protein contamination. In May 2001, the decision was reversed due to consumer outcry, and the company retained their nut-free guarantee for Canadian bars.
In 2004, Ukraine commenced producing Aero bars.
In Germany, the brand Aero is owned by German chocolate brand Trumpf. Unlike the Nestlé Aero bars, the Trumpf Aero bars are solid white or milk chocolate, foamed up with carbon dioxide, and have no filling; the inside also has a different texture.
In other fields
In 1998, Space-Quest's Derek Willis was eating an Aero bar and was inspired by the bubbles to make the low-cost fuel, Aprop.
In 2007, an observational study published in the British Medical Journal explored the use of the texture of Aero and Crunchie bars as a technique to explain bone structure to patients. They determined it was an overly simplistic method.
In 2011, Ford engineer Carsten Stake was inspired by the texture of Aero bars in a bid to reduce the weight of plastic engine covers in their Focus vehicles. The MuCell plastic is injected with gas bubbles during moulding, making a microscopic honeycomb-like structure that is twenty per cent lighter and so lowers fuel consumption.
Slogans and advertising
The Aero bar was advertised in the late 1930s with the slogan, "You get a lift". Advertising about the imported bars in Melbourne, Australia in 1938 announced the Aero as the "...original English aerated milk chocolate... ...crisp, light and yet so sustaining.".
Production ceased during wartime, and the bars were relaunched in the 1950s. The relaunch campaign had commissioned oil paintings of 40 "ordinary" women, to highlight that the chocolate bars were an accessible treat for all. The slogan used was 'Different... For her, Aero - the milk chocolate that's different!". After advertising Aero from 1951 to 1957, some of the portraits decorated the York factory for decades. In 2013, Nestlé attempted to identify the models, known as "Aero girls", to better track their company history. The portraits were exhibited as "Who Were the Aero Girls? Discovering Hidden Art in the Archives", at York's Mansion House, and the project website. Some of the models were later identified as Barbara Pitt, Janey Ironside, Rose Wylie, Myrtle Crawford (later, Lady Acland) and Pamela Synge.
In the 1970s, Rowntree's aired an advertisement in which children flew an Aero bar as if it were a kite.
In the late 1980s, the slogan "Each Aero Chocolate Bar Has The Nourishment Of Almost Three Ounces Of Milk" was created by Toronto advertiser John Straiton. In 1987, the advertisement won the Rotten Apple Award from the Quebec Corporation of Professional Dietitians, as the comparison between the nutritional benefit of confectionery and dairy was considered misleading. Rowntree had previously received the same Rotten Apple Award in 1984 for a similar comparison between the bar with milk in a previous advertisement.
The slogan for Aero in Australia during the 1980s was "It's the bubbles of nothing that make it really something." From the 1999 redesign and "singers" advertising campaign Aero's tagline was "Have you felt the bubbles melt?" This slogan was invented by Nick Welch, an advertiser and the father of Florence Welch of the indie band Florence and the Machine.
In circa 1989-1993, a young couple playing chess advertisement was popular in Ireland on television.
(1995-1997) in Ireland flying planes on the sky advert with the slogan, "Something In The Air".
In 1996, Nestlé repackaged the Aero bar and relaunched it with television advertising that used voice-over by Dani Behr, and the phrase "Great chocolate taste." They changed the structure of the blocks to make it easier to break into sections. The advertisement showed a woman's day dreams while floating away during eating an Aero.
In 2000, Nestlé apologised and withdrew milk and white chocolate cranberry-flavoured Aero bars from the market. The accompanying slogan "Stuff Xmas! Treat yourself!", was considered potentially offensive by the Church of England and let to the suspension of distribution. In January 2001, the packaging was described as featuring a cartoon turkey with the words; "Delicious Aero chocolate with a touch of sauciness - What could be more uplifting than bubbles that melt into delicious Nestlé chocolate?".
In 2001, The Aero White was relaunched as a permanent offering with a campaign theme, "Here to Stay". In May that year, Nestlé UK's "All Bubble. No Squeak." campaign was previewed online prior to television, an unusual step at the time. It was previewed on the internet first, as the mouse character, Aeron, was computer-generated and this was considered a good strategy. The advertisement slogan, "All bubble. No squeak.", and the clip showed a man buying an Aero bar, which included a free hula-hooping mouse. He declined the mouse as the chocolate bar was considered good enough as to not require gimmickry. The animated mouse later won Best Animated Animal at the 2002 All Star Animal Awards. The promotional campaign included people in mouse costumes in Manchester providing passers-by with a hula-hoop challenge in exchange for a free Aero bar.
In July 2001, presenter Davina McCall accidentally promoted Aero during a live eviction episode of Big Brother UK. She highlighted crowd banners that stated, "Hats Off To The Bubble," mistakenly thinking that they were about evictee Paul "Bubble" Ferguson. It turned out that they were advertisements for the chocolate bar.
In 2002, Nestlé Canada's research showed that consumers would often break the Aero bar into pieces and then let it melt in the mouth to prolong the experience. Their subsequent advertising showed two women, the first biting into the bar, the other responding, "What are you doing? That's not right.".
In 2007, Aero Hot Chocolate was promoted as an ideal Winter drink, with an animated bubble "Lovely Bubbly" television campaign.
The slogan in 2011 was "Irresistabubble"—a revival of a 1980s campaign that also featured the same word, and was created by Salman Rushdie, during his time as an advertising copywriter. Rushdie has said that he invented a whole series of bubble words for the campaign, including Delectabubble.
In 2012, agency Skive created the 'AeroMail' social media campaign in which consumers could "spread the bubbliness" of Aero with a digital balloon on Facebook.
In 2018, The Interflex Group won the "Best use of process colours only" in the FlexoTech Awards for their work on the Nestlé Aero Chocolate Bubbles print design. The judging panel highlighted the use of CMYK with metallic effects by lamination, achieving a 'copper' look.
Varieties and flavours
There are several flavours of Aero bars, with the Original being composed of milk chocolate throughout. The Aero bubble sensation has also been extended to other confectionery and dessert products.
- Milk Chocolate (original)
- Mint Chocolate (with a green, bubbly, mint flavoured centre, covered in milk chocolate)
- Orange Chocolate
- Dark Chocolate (70%)
- 2 in 1 Milk Chocolate Shell, White Chocolate Filling
- Strawberry was released in the 1970s.
- Cappuccino was released as a limited edition flavour in 1996.
- Snow (white chocolate) was relaunched in 2000. The Aero White, with a milk chocolate outer and a white bubbly centre, was launched permanently in 2001.
- Milk Chocolate with Cranberry Flavor [sic] was a limited edition release in 2000 and 2001, with a milk chocolate with a white chocolate flavour and a cranberry flavoured bubbly centre.
- Honeycomb, milk chocolate with honeycomb pieces.
- Orange, a limited edition introduced in Canada in late 2002. It was originally offered in 1995, and ceased in 2007. The flavour was then added to the 120g "sharing block bar" range in early 2011. A limited-edition Aero Orange single bar was released for three months in February 2012.
- Caramel was released in late 2004. It has a caramel flavoured and coloured white chocolate centre. Some varieties have a viscous caramel. The variant Aero Temptations included a caramel topping. A new Caramel bar was released in the UK in 2011, with caramel-filled segments.
- Crispy (similar to Nestlé Crunch bars)
- Vanilla Milkshake; Hot Milk; Green Tea; and Aero Cocoa flavours were produced in Japan.
- Irish Cream was available in Ireland around 2004-2005.
- Sticky Toffee was released in 2005.
- Vanilla Yogurt flavour was introduced in Canada in 2006.
- Chocolate Truffle bars were introduced in 2006 as a premium indulgent line.
- Milk Chocolate. The Chunky variety was released in Canada in late 2001.
- Mint Chocolate "Limited Edition" (2000 to 2010)
- White Chocolate, released with a white chocolate centre as a limited edition for Christmas 1998, and Christmas 2002.
Aero Bubbles are balls of aerated chocolate with a chocolate shell, sold in a resealable bag.
In 2012, Nestlé removed artificial colours, flavours and preservatives from its entire confectionery range. The green colouring of the Mint Aero Bubbles product was changed to result from a plant extract.
- Milk Chocolate
- Mint Chocolate
- Orange Chocolate
- Strawberry Milk Chocolate
- White Bubbles bars were released in Australia in 2001, with a milk chocolate outer and white chocolate bubble centre.
- Caramel Bubble Bar consists of a Caramel flavoured white chocolate centre with a milk chocolate coating.
On 4 May 2011, Nestlé introduced the Aero Biscuit. Aero Biscuit consists of the classic flavour Aero chocolate and round pieces of biscuit. It is currently sold throughout the United Kingdom and Ireland.
- Milk Chocolate
- Mint Chocolate
- Orange Chocolate
- Pink Lemonade
Aero Bubble Biscuits
- Milk Chocolate
Aero Mousse (Bubbly Dessert)
- Mousse, a chilled dessert in milk and peppermint flavours. It was the first collaborative product by Nestlé and Rowntree after the takeover of Rowntree in June 1998. Details of the mousse were released in 1990, but there was no planned consumer advertising for that year due to possible advertising agency conflicts between the different brands. The mousse was produced by Nestlé's subsidiary Chambourcy yogurt brand. Nestlé Aero Mousse was introduced in Australia in 2001 in Chocolate and Chocolate Mint flavours. In 2008, the UK mousse range was expanded from Milk and White Chocolate flavours with Mint and Choc. They were also renamed to Aero Bubbly Dessert. In 2017, the premium mousse, Aero Heavenly was released as a dessert sharing product. The fluffy mousse with topping swirls and chopped nuts was available in Milk Chocolate Mousse with Salted Caramel Sauce, and Salted Caramel Mousse with Caramel Sauce and Pecans flavours.
Aero Mousse (bar)
- The Aero mousse chocolate bar was launched in May 2015. The filling had a combination of Aero chocolate and chocolate mousse inside a chocolate shell. It was released in single and sharing bars.
- Aero chocolate drink was released in chocolate and chocolate mint flavours in February 1991. The drinks were advertised for teenagers and young adults with the same animated characters as those in Rowntree's Aero bar ads. The 200ml packaging encouraged consumers to "Chill 'n' shake" to produce Aero-like bubbles in the liquid. The 180ml-sized chocolate orange flavour was added in March 1992.
- Aero Instant Bubbly hot chocolate sachets were released to foodservices in 2005, and to the consumer market in 2006. The sachets made frothy bubbly drinks in Chocolate and Mint Chocolate flavours. In catering, the powder is mixed into a paste with hot water, then added to steamed milk, with bubbles characteristic of the Aero chocolate bar.
Aero Ice Cream
- Aero Ice Cream bars were released in the United Kingdom in 1995. The 60ml bars contained Aero chocolate inside a chocolate shell, surrounded by Aero chocolate ice cream. In 2010, R&R Ice Cream in Yorkshire was contracted to make two types of Aero ice cream. These were: Aero Double Bubble, a mint and chocolate ice cream containing aerated pieces of chocolate; and Aero Bubbleball, a frozen chocolate and mint mousse pot with a ball of Aero chocolate.
- In April 2019, premium individually wrapped Aero boxed chocolates were released. The boxes were available in Milk Chocolate, Salted Caramel and a Mixed Selection (milk chocolate, salted caramel and praline flavours). The chocolates had a flavoured bubbled centre with crispy piece inclusions, in a chocolate shell.
- The Aero Mint Egg was released in January 1996 and had light green mint-flavoured bubbles inside milk chocolate. A giant Aero Mint Egg was also available during Easter 1999. In 2006, Nestlé planned a half-mint and half-milk chocolate shell egg for the following Easter. The 2009 Easter range was planned to include a small filled Aero Bubbles egg. In 2010, Nestlé Canada introduced Aero in the shape of an egg for Easter. The 2011 Easter range was to include the Aero Luvabubble Lamb. Aero Lambs returned in 2012 with a peppermint centre and a Lamb Giant Egg. In 2013 the Easter range included the Aero Bubbles peppermint Insider Egg and the Aero Selection Giant Egg (with peppermint, orange and milk chocolate Aero bars). In 2016, Nestlé publicised the "chocolate egg with bubbly bars" as chocolate firms avoided the word "Easter" in their branding.
- Nestlé's 1996 Christmas range included an Aero Christmas Pie, which combined Aero chocolate with spicy orange filling in the shape of a pie. The Christmas Pie also featured in 1997, and was changed in 1998 to green centred Aero Mint Pies. For 2011, they made a chocolate Aero Christmas Tree filled with bubbly peppermint, which also returned in 2012 and then in 2013 with an improved pack design. The Aero White Winter sharing block for Christmas 2015 had wrapping depicting sparkling silver baubles.
- An Aero Milk Chocolates Heart Box, 112g red heart-shaped box was promoted for teens in Canada for Valentine's Day 2003.
- "Kit Kat Marks 50 Years Without A Break / Rowntree Mackintosh celebrates anniversary of chocolate bar". Financial Times. 23 March 1985. p. 4.
- GB 459582, Todd, John William & Rowntree & Co. Ltd, "Improvements in and relating to manufactured articles of food or confectionery", published 11 January 1356, issued July 11, 1935
- GB 459583, Todd, John William & Rowntree & Co. Ltd, "Improved process for manufacturing articles of food or confectionery", published 11 January 1937, issued July 11, 1935
- Edmonds, Lizzie (1 January 2014). "Remember any of these? Historians unearth vintage sweet wrappers from the 1920s to help trigger happy memories among dementia sufferers". Mail Online.
- "Nestle walks down memory lane with consumers". Cape Times. 17 January 2014. p. 16.
- "Sweet memories with Nestle reminiscence pack". Food Trade Review. 84: 216. 1 March 2014. ISSN 0015-6671.
- Stuart, Andrew (20 December 2011). "Man with 33,,000000 sweet wrappers". Daily Post (North Wales). p. 3.
- "Marketing Week has commented on the products that increased sales during the recent heatwave". Marketing Week: 6. 5 August 1983.
- "Man rescued from chocolate tank - Nestle". The Herald. Glasgow. 2 August 1993. p. 3.
- "Nestlé fined after Aero worker hurt". Financial Times. 2 February 1994. p. 6.
- "Firm fined over man in chocolate mixer - Nestlé". The Independent - London. 2 February 1994. p. 5.
- Durman, Paul (31 January 1997). "Unilever looks for an Aero meltdown". The Times. p. 23.
- "Three sacked for printing swear words on Aero bars". The Northern Echo. 22 April 2004. p. 4.
- McAteer, Owen (29 April 2008). "Nestle facility crucial to workforce's future". The Northern Echo. p. 02.
- "Product news". The Grocer. 12 July 2008. pp. 62–63.
- "Apprenticeships are just the job". York Press. 3 March 2015.
- "New version of Aero launched in York - Nestlé invests £1m in new equipment". York Press. 8 June 2015.
- Dobson, Roger (1 September 2013). "Who's afraid of the tiny holes? If you have an aversion to Aero bars, you may have trypophobia; According to a pioneering study, lots of us have this debilitating fear, which even has its own name...". Independent Online.
- "Fire at beauticians and 6 other news snippets you may have missed". York Press. 6 February 2015.
- de Burca, Demelza (10 September 2015). "Fashion icon Matthew Williamson puts trendy spin on Aero chocolate". Irish Mirror.
- Grahns, Alice (26 April 2019). "McLoving it: McDonald's Aero and mint Aero McFlurry are coming back after FOUR years of demands from fans". The Sun.
- "AERO® chega ao mercado brasileiro como primeiro chocolate aerado da Garoto". Nestlé. 3 November 2014. Retrieved 20 August 2019.
- "Nestle relaunches Aero in Australia". Just-Food. 17 March 2011.
- "Back to bubble". The Sunday Times (Perth). 27 February 2011. p. 7.
- Kermond, Clare (25 February 2011). "Chocolate finds new flavour for mums with special tastes". The Sydney Morning herald. p. 3. ISSN 0312-6315.
- "Nestlé to stop making chocolate in nut-free facility". Waterloo Region Record. 20 April 2001. p. A04.
- "Nestle keeps nut-free guarantee". National Post. 15 May 2001. p. A04.
- "Svitoch Launches Production Of Aerated Chocolate Aero". Ukrainian News. 31 March 2004.
- Ayres, Odele (14 April 2018). "On this day: April 14". York Press.
- Jones, Phil; Jones, Sarah; Stone, Debbie (22 December 2007). "Accuracy of comparing bone quality to chocolate bars for patient information purposes: observational study". British Medical Journal. 335 (7633): 1285. ISSN 0959-8146.
- "Sweet idea". The Sydney Morning Herald. 8 April 2011. p. 6.
- "Ford bubble car Aero-dynamics". Metro (1 ed.). 1 April 2011. p. 12.
- Ingham, John (1 April 2011). "Chocolate is helping make cars lose weight". The Daily Express (1 ed.). p. 14.
- "Efficiency of the Focus is given a tasty tweak". Derby Evening Telegraph (1 ed.). 8 April 2011. p. 7.
- "Melbourne discovers Rowntree's English Aero!: New imported chocolate delights Victorians". The Herald (Melbourne, Victoria). 9 November 1938. p. 13.
- Waterlow, Lucy (11 October 2013). "Who were the Aero women? Chocolate brand search for mysterious stars of vintage adverts".
- "Aer-looms". The Sun. 12 October 2013. p. 17.
- "Mystery of the missing 'Aero girls'". The Times (United Kingdom). 12 October 2013. p. 27.
- "Girls, bubbles and chocolate bars". Yorkshire Post. 10 October 2013.
- "Who Were The Aero Girls? - Digital York Showcase (Library & Archives, University of York)". hoaportal.york.ac.uk. Retrieved 2019-07-17.
- "Who were York's Aero Girls?". Yorkshire Post. 25 September 2014.
- Sawer, Patrick (21 September 2014). "Aero Girl has new brush with fame as artist to the stars 60 years on". The Telegraph Online.
- "Devon Lady was former top model". Express and Echo. 2 January 2014. p. 23.
- "Pamela Synge". The Times (United Kingdom). 17 January 2015. pp. 72–73.
- "Watch Rowntrees Aero: Train". BFI Player. Retrieved 2019-07-17.
- Roseman, Ellen (14 June 1984). "The Consumer Game: 'You get the ads you deserve'". The Globe and Mail. p. CL6.
- "Across Canada TV: Ad for candy bar wins Rotten Apple". The Globe and Mail. 20 February 1987. p. A5.
- "'Misleading' food ads win Rotten Apple awards". The Toronto Star. 23 February 1987. p. C3.
- "Nestle Aero Candy Bar MANUFACTURER: Nestle Foods Corp. CATEGORY: Chocolate Candies". Product Alert Market Intelligence Service, Ltd. 23 (8). 22 February 1993.
- Fisher, Christy (5 April 1993). "Nestle's chocolate Aero targets women". Advertising Age.
- "TV ad for Aero relaunch". Off Licence News. 25 January 1996. p. 8.
- "Dani Behr to front chocolate ads". The Grocer. 27 January 1996. p. 35.
- "Relaunches and repackagings". Brand Strategy. 22 February 1996. pp. 26–31.
- Gledhill, Ruth (11 November 2000). "Nestle bows to Church's protest". The Times. p. 25.
- Mason, Tania (16 November 2000). "Nestle halts Aero 'Stuff Xmas' bar after Church call". Marketing. p. 1.
- "Nestle Aero Candy Bar - Milk Chocolate with Cranberry Flavor; Mint". Product Alert. 31 (1). 8 January 2001. ISSN 0740-3801.
- "White on! Nestle appeases fans by making Aero variant permanent". The Grocer. 3 March 2001. p. 60.
- Keevins, Barry (10 May 2001). "Mouse about that?". Daily Star.
- "Nestle UK ad previewed on internet". Marketing. 3 May 2001. p. 5.
- Arnold, Matthew (4 April 2002). "Aero mouse too busy to receive first-ever award". Marketing. p. 44.
- "Meet the hula-hooping mouse which is set to follow in the footsteps of the famous Budweiser frogs...". Manchester Evening News. 11 May 2001.
- "Davina is ad". News of the World. 1 July 2001. p. 4.
- Heinzl, John (24 May 2002). "Aero takes aim at bubble lovers". The Globe and Mail (Metro ed.). p. B10.
- "Aero's lovely bubbly ads". The Grocer. 17 February 2007.
- Clews, Mary-Louise (26 February 2009). "Nestle unveils 7m Aero campaign". Marketing Week. 32 (9): 52. ISSN 0141-9285.
- Daily Express, P7, 8 April 1982.
- Sheff, David (1 April 1996). "Playboy interview: Salman Rushdie". Playboy. 43 (4): 49. ISSN 0032-1478.
- Kimberley, Sara (20 July 2012). "Nestle calls review of Aero digital account". Campaign. p. 3.
- "Sunderland packaging firm has 1.5m investment all wrapped up". The Times of Israel. 20 February 2019.
- "Winners 2018". FlexoTech Awards. Retrieved 2019-07-17.
- "Chocolate finds fuller flavour". The Grocer. 5 October 1996. p. 32.
- "Nestle to relaunch chocolate". Marketing Week. 14 September 2000. p. 11.
- "Nestle Aero Candy Bar - Honeycomb". International Product Alert. 31 (18). 17 September 2001. ISSN 1086-1238.
- "Nestle Aero Candy Bar - Orange". Product Alert. 31 (22). 25 November 2002. ISSN 0740-3801.
- "Nestlé gets set for huge year for Aero". The Grocer. 11 December 2010. pp. 28–29.
- "Britain's Biggest Grocery Brands 81-90". The Grocer. 3 March 2012. pp. 13–14.
- "Aero Caramel; Candy bar of the week". The Toronto Star. 13 February 2005. p. D10.
- Smith, Katie (14 December 2010). "UK: Nestle to launch Aero Caramel". Just-Food.
- "Aero Caramel given record brand spend". The Grocer. 8 January 2011. pp. 26–27.
- "Seasonal variations". The Grocer. 19 November 2005. p. 65.
- "Chocolate Truffle joins Aero bubble". The Grocer. 28 January 2006. p. 63.
- Clark, Nicola (25 January 2006). "Nestle to target women with Aero truffle variant". Marketing. p. 4.
- "Nestle Aero Candy Bar - Chunky". Product Alert. 31 (22). 26 November 2001. ISSN 0740-3801.
- "Winter blues will be wonderful". The Grocer. 17 October 1998. p. 63.
- "White lines for winter". The Grocer. 19 October 2002. p. 68.
- Lee, Jenny (26 April 2005). "In Store - Tried & tested Jenny Lee takes a closer look at Aero bubbles". The Irish News. p. 30.
- Laycock, Mike (2 March 2012). "Nestlé removes all its artificial flavours from confectionery range". York Press.
- "Nestle Aero Milk Chocolate - White Bubbles". International Product Alert. 18 (7). 2 April 2001. ISSN 1086-1238.
- "Aero chocolate biscuit launched in the UK and Ireland". Nestlé. Archived from the original on August 21, 2016. Retrieved April 16, 2013.
- "Chambourcy introduces Aero Mousse to its product range". Marketing Week. 4 May 1990. p. 10.
- "Nestle's Aero breaks into the chilled desserts sector". The Grocer. 28 April 1990. p. 41.
- "Nestle Aero Mousse - Chocolate; Chocolate Mint". International Product Alert. 31 (6). 19 March 2001. ISSN 1086-1238.
- "Lactalis Nestlé adds mint variant to dessert range". Just-Food. 28 October 2008.
- Gilbert, Helen (25 March 2017). "Lactalis Nestlé launches indulgent Aero Heavenly mousses". The Grocer. p. 42.
- "Food". The Sun (1; Ireland ed.). 25 March 2017. p. 59.
- "Nestle launches Aero Mousse bar". Just-Food. 7 May 2015.
- Bamford, Vince (19 December 2015). "Confectionery: chocolate". The Grocer. pp. 105–106.
- "Aero drink to launch this month". Marketing Week. 15 February 1991. p. 9.
- "Nestle adds orange flavour to its aero chocolate milks range". The Grocer. 14 March 1992. p. 50.
- "Aero drinks to bubbles". The Grocer. 21 January 2006. p. 67.
- "New choc on the block". Caterer & Hotelkeeper. 22 February 2007.
- "Nestle Aero Ice Cream MANUFACTURER: Nestle CATEGORY: Ice Cream & Ice Cream Cones". International Product Alert. 12 (7). 5 April 1995.
- "Double the bubble as R&R unveils Aero ice cream in NPD drive". The Grocer. 23 January 2010. pp. 24–25.
- "Nestlé introduces new premium, boxed Aero Bliss chocolates perfect for sharing". nestle.co.uk. Retrieved 2019-07-17.
- "Aero moves into filled eggs". The Grocer. 20 January 1996. p. 30.
- "Game on for Easter '99". The Grocer. 14 November 1998. p. 51.
- "Nestlé to do the twist with chocolate brands". The Grocer. 8 July 2006. pp. 54–55.
- Lewis, Robyn; Beckett, Alex (25 October 2008). "Mars and Nestlé cut packaging on 2009 Easter egg ranges". The Grocer. pp. 30–31.
- "Eggs-citing News". Food in Canada. 70 (2): 14. March 2010. ISSN 1188-9187.
- "Nestlé takes on the bunnies with Aero Luvabubble Lamb". The Grocer. 6 November 2010. pp. 24–25.
- Halliwell, James (14 January 2012). "Shell shocked". The Grocer. pp. 51–57.
- Britton, Sarah (15 February 2013). "Egg-streme sales". Convenience Store. pp. 53–60.
- Bellamy, Jack (23 March 2016). "Chocolate makers ban 'Easter' from eggs to stop 'offending' other religions". Daily Star.
- "New brands and brand extensions - briefs". Brand Strategy. 24 May 1996. pp. 13–25.
- "Nestle gears up for quality attack on Christmas market". The Grocer. 9 May 1998. p. 57.
- "Yorkie and Aero tap into novelty trend". The Grocer. 20 August 2011. pp. 26–27.
- "Seasonal duo returns". Forecourt Trader. 1 August 2012. pp. 42–43.
- "The eggs factor". Forecourt Trader. 1 December 2012. pp. 41–44.
- "Merry making". Forecourt Trader. 1 October 2015. pp. 41–46.
- "Nestle Aero Milk Chocolates - Heart Box". Product Alert. 31 (22). 25 November 2002. ISSN 0740-3801.