Affective computing aims to deliver affective interfaces (Reynolds, Picard, 2001) capable of eliciting certain emotional experiences from users (McCarthy, Wright, 2004). Similarly, affective design attempts to define the subjective emotional relationships between consumers and products and to explore the affective properties that products intend to communicate through their physical attributes. It aims to deliver artefacts capable of eliciting maximum physio-psychological pleasure consumers may obtain through all of their senses.
McCarthy, J. and Wright, P. (2004). What is enjoyment doing to HCI? In ECCE'12: Proceedings of the 11th European Conference on Cognitive. European Association of Cognitive Ergonomics, Le Chesney, France. pp. 11–12
Norman, D. A. (1986). Design principles for human-computer interfaces. In D. E. Berger, K. Pezdek, & W. P. Banks (Eds.). Applications of cognitive psychology: Problem solving, education, and computing. Hillsdale, NJ: Lawrence Erlbaum Associates.