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Affinity4

From Wikipedia, the free encyclopedia
Affinity4
Type of businessaffinity-based marketing, telecommunications
Available inEnglish
HeadquartersVirginia Beach, Virginia
Area servedNon-profit organizations
OwnerBN Media, LLC
Key peopleStephen D. Halliday, Jay Sekulow, John Kingston
ServicesCommunications, philanthropy and motorist assistance
DivisionsAffinity4, Beliefnet
URLhttp://www.affinity4.com/

Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an affinity marketing partnership. Based in Virginia Beach, Virginia, it has raised nearly $100 million for charities and ministries such as Feed the Children, Focus on the Family and the American Center for Law & Justice.[citation needed]

History

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The predecessor to Affinity4, LifeLine Communications, was founded in 1992 and utilized sales of long distance telephone service to raise funds for nonprofit organizations.

Name change

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In April 2005, LifeLine Communications announced that it was changing its name to Affinity4 to reflect the company's values: people can make a difference by donating a portion of every day purchases to charities, ministries and nonprofit organizations.[1] The same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.

Services

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Affinity4 launched its long distance telephone service, followed closely by Affinity4 Internet Service, then others like wireless service, roadside assistance programs and a savings program.

In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet[2][3] from NewsCorp and maintains a separate advisory board[4] from Affinity4.

In September 2016, Patheos.com was added to the family of brands.[5]

GiveBack program

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Pursuant to Affinity4's GiveBack Program, it donates up to 10% of the proceeds it receives from customers to their designated nonprofit organizations.

Partners

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Affinity4 partners with charities, Christian ministries and other nonprofits.

Board of directors

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• Stephen D. Halliday • Jay Sekulow • John Kingston

References

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  1. ^ "Company delivers cash for charities". Virginia Business. July 29, 2009.
  2. ^ "BN Media, LLC Announces Acquisition of Beliefnet". PR Newswire. June 25, 2010.
  3. ^ "An Enduring Religious Web Site Is Poised for a Next Phase". The New York Times. July 2, 2010.
  4. ^ "The Evangelical Connection to Beliefnet's Sale". Christianity Today. July 2, 2010. Archived from the original on July 7, 2010.
  5. ^ "Beliefnet Announces Acquisition of Patheos". PR Newswire. September 6, 2016.
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