APO (company)

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Industry Public relations
Founder Nicolas Pompigne-Mognard
Headquarters Lausanne, Switzerland
Area served
Africa and Middle East
Key people
Nicolas Pompigne-Mognard
(Founder and CEO)
Services Press release wire distribution and media relations in Africa and the Middle East
Number of employees
Website apo-opa.com

APO (formerly known as African Press Organization) is a press release wire distribution service and media relations company based in Switzerland.[1] It offers press release distribution and monitoring, online press conference,[2] webcast, op-ed placement, events promotion, online reputation and media monitoring. Its headquarters is in Dakar,[3] with offices in Senegal, Dubai, Hong Kong, India[4] and Seychelles.

The company owns and manages Africa Wire and MENA Wire, press release distribution services focusing on Africa and the Middle East. Founded in 2007, APO is the sole press release wire in Africa.[5][6]

Content partnerships[edit]

APO has content partnerships with Bloomberg,[7] Thomson Reuters, LexisNexis, Dow Jones Factiva,[8] Proquest, Acquire Media, Comtex,[9] and 50 other African websites. APO also provides a feed of Africa-related news releases to 250 million mobile subscribers in 30 countries in Africa.[10]

APO ended its partnership with PR Newswire in October 2012.[7]


APO is an authorized agency in Africa for GlobeNewswire NASDAQ OMX Group.[11] It is also an authorized agency in Africa for CSRwire, the Corporate Social Responsibility Newswire.[12]

APO manages Africa-Newsroom.com, a source of press releases and multi-media files related to Africa, publishing press releases, videos, photos, documents and audio-files for clients including Fortune 1000 companies, PR agencies, government and international institutions, including the United Nations, the European Commission, the International Criminal Court,[13] and the African Development Bank Group.[14]


APO' clients include the following companies, institutions and organizations.[15]


  1. ^ "Contact - APO, press release distribution & media relations in Africa & Middle East". www.apo-opa.com. Retrieved 2017-01-11. 
  2. ^ Media Relations - Virtual press conferencing - The African Press Organization signs up the Global Alliance for Improved Nutrition (GAIN) for virtual press conferencing Development innovations and networks
  3. ^ APO moves HQ to Senegal
  4. ^ APO opens offices in India bizcommunity.com
  5. ^ Continent's only press release wire service, African Press Organization PR Week - May 10, 2013
  6. ^ From 1 January 2013, the African Press Organisation (APO) becomes the sole pan-African press release wire, as it terminates its partnership with PR Newswire Bizcommunity - 11 Oct 2012
  7. ^ a b "Africa Wire to reach Bloomberg". bizcommunity.com. 
  8. ^ African Press Organization signs distribution pact with Dow Jones Factiva Archived April 7, 2014, at the Wayback Machine. African Manager
  9. ^ "SEO - Analyse - Brukeroptimalisering - Findability AS". pressemeldinger.no. 
  10. ^ (Press Release) APO Announces Strategic Partnership With IMImobile to Provide an Exclusive Feed of Africa-Related News Releases Across Africa GlobeNewswire NASDAQ OMX Group - April 24, 2014
  11. ^ APO Enhances Press Release Distribution Service Offerings via NASDAQ OMX's GlobeNewswire NASDAQ OMX's GlobeNewswire
  12. ^ APO Enhances Press Release Distribution Service Offerings via CSRwire CSRwire
  13. ^ "AGENCE DE PRESSE AFRICAINE". apanews.net. 
  14. ^ African Development Bank renews agreement with APO Bizcommunity - 17 Jan 2013
  15. ^ "APO (African Press Organization), Press Release Distribution in Africa, Public Relations Africa, Media Relations Africa". apo-opa.org. 
  16. ^ Uber Sub-Saharan Africa chooses APO for African press release distribution and monitoring Media Update
  17. ^ Jumia Gets APO to Voice its Activities in Africa Thomson Reuters Zawya
  18. ^ Jumia gets APO to voice its activities in Africa The Marketing Site
  19. ^ Ecobank Chooses APO for Press Release Distribution in Africa Nigeria CommunicationsWeek
  20. ^ A press release distributed widely by African Press Organization (APO) on behalf of Ecobank (...) Ghana Web
  21. ^ APO reinforces Nigerian presence by signing a renewal contract with NEXIM Archived January 27, 2016, at the Wayback Machine. Businessday
  22. ^ Nigerian Export-Import Bank Selects APO For Press Release Distribution In Africa Adlip
  23. ^ Brand South Africa hires African Press Organisation PR Week
  24. ^ South Africa hires media relations agency to build its nation brand Transform Magazine
  25. ^ Gemalto NV says signs contract renewal with APO Reuters
  26. ^ DHL doubles press release distribution across Africa BizNis Africa
  27. ^ APO announced its renewed and extended contract as exclusive supplier for press release wire distribution in Africa with DHL The Eagle Online

External links[edit]