Aftown

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aftown
Aflogo 2 (1).png
Type of site
Streaming media
Available inEnglish
Headquarters
Accra, Ghana
Country of originGhana
IndustryMusic, Podcasts, Radio and Videos
ServicesMusic streaming
Websiteaftown.com
Alexa rankIncrease 1,022 (April 2019)[1]
CommercialYes
RegistrationRequired
LaunchedOctober 21, 2016; 2 years ago (2016-10-21)
Current statusActive
Native client(s) onWeb, Android, iOS
Written inPHP, React Native

aftown is an Internet-based music download and streaming service. It was developed by Technation Ghana Company LTD, TIC Ghana and BBnZ Live.

Aftown as a company consists of two main platforms: streaming and downloads. The aftown app is free and generates revenue through premium subscriptions and advertisement from free users.

It is currently the top indigenous music streaming and download site in West Africa.[2]

History[edit]

In September 2016, the technation team had a collaboration with M.anifest to release his album "No Where Cool " album on 15ghana.com an eCommerce website.[3][4][5] The album upon release sold over a thousand copies all over the country within a week. The sale of M.anifest's album presented several challenges especially in regard to delivery since the project involved the sale CDs. These challenges and the overall success of the project led the technation gh team to come up with the idea for aftown coined from the words Africa and Town.

In October, 2017 aftown was officially launched.Upon its launch aftownmusic had its first major sales from Sonnie Badu's album "Soundz Of Afrika". Aftown went on to sell albums from top Ghanaian artists like Sarkodie, MzVee, Akan, M.anifest , Joe Mettle, EL, Stonebwoy, Okyeame Kwame, Adomaa,[6] Teephlow.

Aftown generated about GHC 80 000 in artist revenue in its first year.

The transition from 15ghana to aftown was a positive one, however there were still challenges present that had to be addressed hence the inception of aftownmusic. Due to feedback from aftown users, a streaming platform was introduced in June 2017. This was done in partnership with TIC ghana and BBnZ. Aftownmusic's first big project was with Akan's album "Onipa Akoma" which was a huge success .

Business Model[edit]

Aftownmusic is a free music streaming platform.[7] Revenue is generated from premium subscriptions and advertisements for free users. Aftown encourages users to support indigenous artists by avoiding piracy and streaming local content .Artistes gain revenue from their total play counts.

Accounts And Subscriptions[edit]

Type ads Videos Offline Download Ability To Create Playlist Library radio
Aftown for Free Yes No No No No No
Aftown Premium No Yes Yes Yes Yes Yes

The free accounts in aftownmusic have perpetual existence, however users can move to premium at any time. The duration for premium accounts vary and users can choose between daily, weekly, monthly and yearly packages.[8]

The payment methods available on aftownmusic include Mobile Money (available on all Ghanaian network providers), Credit/Debit Cards, and MTN Mobile Airtime.

Aftown for Artists[edit]

In June 2018, in their bid to garner as many artists as possible aftownmusic introduced an artists.aftown.com, letting artists and their managers submit their music and update their profiles seamlessly from anywhere in the world.[9][10] Aftown for artists also provides development packages for artists to enhance their image.

Industry initiatives[edit]

Aftownmusic has hosted several workshops[11] with musicians all over the country in a bid to educate them about branding and revenue making streams.[12] Aftown has also worked with several local artists to produce EPs and concerts.

Aftown Referrals[edit]

This is a system adopted by aftown to allow bloggers and promoters make some money. This allows bloggers and anyone place a special link to their web pages that redirects to aftown's digital shop. When a purchase is made via this unique link the bloggers get a cut of each sale[13].

The AftownShow[edit]

Currently, aftownmusic has a music show on DGN TV. The AftownShow plays a chart of the top 10 most streamed songs on aftownmusic. There is also the listening session, where guests are invited to listen to random songs and give their comments. Mainstream and upcoming artists are invited for an interview to talk about their works and themselves.[14]

MTN Partnership[edit]

In January 2019, MTN Ghana invited aftownmusic to it's 3rd MTN digital Music Conference [15][16] to help local artists monetize their music. Aftown was introduced to artists as a platform for revenue generation. The event was held in 3 major cities in Ghana.

In February of the same year, aftownmusic in collaboration with MTN Ghana introduced an alternative payment method for MTN subscribers[17]. MTN subscribers can choose to pay using their MTN airtime at a subsidized price.[18][19][20]

Aftown For Brands[edit]

Aftown for brands seeks to create an avenue for brands and businesses to advertise their products and services to it's users.[21] The ads are only visible to free users. The ads presented on aftownmusic are in the form of audio and pictures.

Platforms[edit]

Aftownmusic has apps available for Android and iOS. Aftownmusic also features a web player, for those who are unable to – or do not want to – download an app.[22]

References[edit]

  1. ^ "aftown.com Traffic, Demographics and Competitors - Alexa". alexa.com. Retrieved 5 April 2019.
  2. ^ "aftown! Ghana's streaming service for African Music!". Proudly Ghanaian! | Enews. 2017-09-01. Retrieved 2019-04-05.
  3. ^ "M.anifest grateful for support over "industrious project yet" 'Nowhere Cool'". enewsgh. September 17, 2016.
  4. ^ "M.ANIFEST AUTOGRAPHS #NOWHERECOOL CDS AHEAD OF LAUNCH TOMORROW". livefmghana.com. September 7, 2016.
  5. ^ "15GHANA REVOLUTIONIZES THE GHANA MUSIC SCENE WITH M.ANIFEST'S "NO WHERE COOL"". blog.15ghana.com. Sep 26, 2016.
  6. ^ "Adomaa Partners Aftown For The Release First EP Off 'Adomaa Vs Adomaa' On Sept. 8".
  7. ^ "aftown now available for FREE".
  8. ^ "aftown plans".
  9. ^ "Musicians 'Rake' More Cash On Aftown". Proudly Ghanaian! | Enews. 2017-09-01. Retrieved 2019-04-05.
  10. ^ Unknown. "DarkoVibes Was Aftown Most Streamed Artiste in 2018". MOTIONHYPEGH.NET. Retrieved 2019-04-05.
  11. ^ "Musicians, industry players urged to embrace digital music space". graphicbusinessonline.com. 22 January 2019.
  12. ^ "aftown to commence quarterly music workshops". Proudly Ghanaian! | Enews. 2018-06-19. Retrieved 2019-04-05.
  13. ^ "aftown referral program".
  14. ^ "CHECK OUT Ujean Allday's Interview on The Aftown Show'". youtube.
  15. ^ Editor, Emmanuel Ajarfor Abugri Deputy (2019-02-13). "MTN, Aftown Launch Music App To Generate Cash for Artistes". Modern Ghana. Retrieved 2019-04-05.
  16. ^ "MTN Partners aftown: A Better Streaming Experience for Ghanaian Music Lovers". gharage.com.
  17. ^ "Aftown music patners with Mtnghana to make payments for music streaming easy".
  18. ^ "aftown partners with MTN".
  19. ^ "Ghanaian music is profitable - aftown Head of Tech".
  20. ^ "Okyeame Kwame endorses aftown music app".
  21. ^ "Introducing aftown for brands".
  22. ^ "aftownmusic now on iOS".