Agency for the Performing Arts

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Agency for the Performing Arts
Industry Talent and Literary Agencies
Headquarters Beverly Hills, California
New York City, New York
Nashville, Tennessee
Key people
James H. Gosnell Jr. President and CEO

Agency for the Performing Arts (also known as APA) is the fourth largest diversified talent agency in Los Angeles[1] with headquarters in Beverly Hills, New York and Nashville. The company was founded in 1962 in New York by a group of former MCA agents.[2] APA represents artists and performers across all media platforms, including feature film, television, music, theatre, publishing and digital. It also represents luxury and lifestyle brands, including The Kardashians, Marriott, Lamborghini and Bombardier. The agency also packages movies and television series such as 24, Grimm, Hell On Wheels, Sanctuary, Carnivale, Home Improvement, and Roseanne.


APA was founded in New York in 1962 by former MCA executives David Baumgarten, Roger Vorce and Harvey Litwin. Early clients included Rowan & Martin, Victor Borge, Johnny Cash, Tina Turner, Rosemary Clooney, Liberace, The Doors and Harry Belafonte.


The company's separate divisions include Talent, Feature and Television Literary, Comedy, Concerts, Alternative & International Television, Branded Lifestyle, Entertainment Marketing & Brand Integration, and a recently launched Physical Production unit.[3]


  1. ^ "The 25 largest talent agencies ranked by number of agents in L.A. County.". 
  2. ^ Longwell, Todd. "APA: Percentery's synergies". Retrieved 2014-03-20. 
  3. ^ Andreeva, Nellie. "Six Montana Artists Agents & Executives Led By Toppers Matt Birch & Ralph Berge Join APA". Deadline Hollywood. Retrieved 2014-02-15. 

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