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Data mining, data analysis, data brokerage
HeadquartersVictoria, British Columbia, Canada

AggregateIQ (AIQ) is a Canadian political consultancy and technology company, based in Victoria, British Columbia. It "integrates, obtains, and normalizes data from disparate so[u]rces".[1]

AIQ was founded in 2013 by Zack Massingham, a former university administrator, "turned digital marketing guru", and Christopher Wylie, who went on to work for Cambridge Analytica.[2][3] As of February 2017, AIQ employed 20 people and was based in downtown Victoria, British Columbia.[2]

£3.5 million was spent with AggregateIQ by four pro-Brexit campaigning groups, Vote Leave, BeLeave, Veterans for Britain, and Northern Ireland's Democratic Unionist Party.[4] Co-ordination between the groups would have broken UK election law.[1] In May 2018, Facebook told the Commons Select Committee for Digital, Culture, Media and Sport that Vote Leave and BeLeave were targeting exactly the same audiences on Facebook via AIQ.[5]

AIQ has been employed by John Bolton, before he was Donald Trump's national security adviser, and by US senators Thom Tillis and Ted Cruz.[4] AIQ created Ripon, Cambridge Analytica's campaign software platform, which was largely funded by the Cruz campaign.[1]

On 6 April 2018, Facebook suspended AggregateIQ from using its platform due to concerns of a possible affiliation with SCL Group, the parent company of Cambridge Analytica.[6][4][7][8] Facebook stated, "In light of recent reports that AggregateIQ may be affiliated with SCL and may, as a result, have improperly received FB user data, we have added them to the list of entities we have suspended from our platform while we investigate."[4]

On 20 September 2018, AggregateIQ became the first firm to be served a formal notice by the UK's Information Commissioner's Office for breaching the European Union's General Data Protection Regulation. The company launched an appeal against the notice.[9]

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  1. ^ a b c Cameron, Dell. "AggregateIQ Created Cambridge Analytica's Election Software, and Here's the Proof". Gizmodo. Archived from the original on 25 April 2018. Retrieved 26 April 2018.
  2. ^ a b Foster, Patrick; Evans, Martin (24 February 2017). "Exclusive: How a tiny Canadian IT company helped swing the Brexit vote for Leave". The Daily Telegraph. Archived from the original on 7 April 2018. Retrieved 7 April 2018.
  3. ^ Cadwalladr, Carole; Townsend, Mark (24 March 2018). "Revealed: the ties that bind Vote Leave's data firm to controversial Cambridge Analytica". The Guardian. Archived from the original on 25 March 2018. Retrieved 7 April 2018.
  4. ^ a b c d Cadwalladr, Carole (7 April 2018). "Facebook suspends data firm hired by Vote Leave over alleged Cambridge Analytica ties". The Guardian. Archived from the original on 7 April 2018. Retrieved 7 April 2018.
  5. ^ "Annex to letter from Rebecca Stimson, Facebook, to the Chair, dated 14 May: Letter from Gareth Lambe, Facebook, to Louise Edwards, Electoral Commission, 14 May 2018" (PDF). Archived (PDF) from the original on 3 June 2018. Retrieved 8 June 2018.
  6. ^ "Facebook has found 'connections' between Canadian ad firm AggregateIQ and Cambridge Analytica". Business Insider. Archived from the original on 29 April 2018. Retrieved 29 April 2018.
  7. ^ Reuters Editorial. "Facebook suspends Canadian firm AggregateIQ over data scandal". Reuters. Archived from the original on 7 April 2018. Retrieved 7 April 2018.
  8. ^ CNBC (7 April 2018). "Facebook suspends Canadian firm AggregateIQ after it may have 'improperly' had access to user data". CNBC. Archived from the original on 7 April 2018. Retrieved 7 April 2018.
  9. ^ Baraniuk, Chris (20 September 2018). "Vote Leave data firm hit with first ever GDPR notice". BBC News Online. Retrieved 21 September 2018.

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