Aidos (Greek: Αἰδώς, pronounced [ai̯dɔ̌ːs]) was the Greek goddess of shame, modesty, respect, and humility. Aidos, as a quality, was that feeling of reverence or shame which restrains men from wrong. It also encompassed the emotion that a rich person might feel in the presence of the impoverished, that wealth was more a matter of luck than merit.
She was the last goddess to leave the earth after the Golden Age. She was a close companion of the goddess of vengeance Nemesis. One source calls her daughter of Prometheus. Mythologically, she is often considered to be more of a personification than a physical deity.
- Douglas L. Cairns, Aidos: The Psychology and Ethics of Honour and Shame in Ancient Greek Literature, Oxford, Clarendon Press, 1992.
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