aigo

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For the Australian Interferometric Gravitational Observatory, see AIGO.
Beijing Huaqi Information Digital Technology Co., Ltd.
Private
Industry Consumer electronics
Founded 1993; 24 years ago (1993)
Founder Féng Jūn (冯军)
Headquarters Beijing, China
Area served
Worldwide
Key people
Féng Jūn (President)
Products Mobile Internet devices, digital storage (USB keys & hard drives), portable media players, cell phones, digital cameras, solar power chargers, MP6 (internet music platform), educational products
Services Digital music
Subsidiaries over 20
Website www.aigo.com

aigo (simplified Chinese: 爱国者; traditional Chinese: 愛國者; pinyin: Àiguózhě; literally: "patriot") is the trade name of Chinese consumer electronics company Beijing Huaqi Information Digital Technology Co Ltd.[1] aigo should not be capitalized, much like "iPod". Its head office is in the Ideal Plaza (S: 理想国际大厦, T: 理想國際大廈, P: Lǐxiǎng Guójì Dàshà) in Haidian District, Beijing.[2]

History[edit]

Beijing Huaqi Information Digital Technology Co Ltd (北京华旗资讯科技发展有限公司) is a consumer electronics giant headquartered in Beijing.[3] It was founded by Féng Jūn, its current president,[citation needed] in 1993 and initially produced keyboards.[1] aigo may be participating in a trend that sees Chinese nationals preferring to purchase locally produced durable goods, which have increased in quality as of late.[4]

Products[edit]

aigo's products include MIDs, digital media players, computer cases, digital cameras,[3] and computer peripherals.[5]

Subsidiaries[edit]

aigo has 27 subsidiaries[6] and several R&D facilities.[5] An incomplete list of aigo's subsidiaries can be found here.

aigo Music[edit]

Established in 1993 and located in Beijing,[7] aigo Music operates a digital music service much like iTunes.[8] The first of its kind in China, it is, as of 2009, the biggest portal for legal downloading of music in the country.[8] Strategic partnerships with Warner Music,[9] EMI and Sony[10] allow a wide range of music to be offered at 0.99 yuan per song.[9][10]

Beijing aifly Education and Technology Co Ltd[edit]

aigo set up this English as a second language brand with help from Crazy English founder Li Yang.[1][11]

Beijing aigo Digital Animation Institution[edit]

An aigo subsidiary that specializes in 3D animated films.[12]

Huaqi Information Technology (Singapore) Pte Ltd[edit]

Set up in October 2003,[13] it operates two official aigo outlet stores in Singapore.[14][15]

Shenzhen aigo R&D Co Ltd[edit]

Established in 2006, this Shenzhen-based research and development facility focuses on the development of mobile multimedia software.[16]

Sponsorships[edit]

Fernando Alonso's Vodafone McLaren Mercedes Formula One car sponsored by Aigo

aigo is a sponsor of a number of sporting events, the majority involving automobile racing.

Motorsport[edit]

aigo is an official partner of the Vodafone McLaren-Mercedes Formula One team.[17]

As of 2008, aigo sponsors Chinese driver "Frankie" Cheng Congfu, in A1GP racing.[1][18]

aigo was an official partner of the 2007 race of champions, a racing competition that uses a variety of different vehicles.[19]

Manchester United[edit]

aigo, as of 2009, has a global strategic cooperation effort with Manchester United.[20]

References[edit]

  1. ^ a b c d Go Aigo The Economist, Jul 31st 2008
  2. ^ "Contact Us." aigo. Retrieved on July 25, 2013. "aigo Digital Technology Co., Ltd. Add: 10-11th Floor, Ideal Plaza, No.58, West Road, North 4th Ring Road, Beijing, 100080, China" Chinese address: "北京市北四环西路58号理想国际大厦11层"
  3. ^ a b Brief Introduction to aigo aigo Official Site
  4. ^ China's new cultural revolution money.cnn.com, May 17, 2007: 5:53 AM EDT
  5. ^ a b Brief Introduction to aigo aigo Official Site
  6. ^ INTERVIEW-China's Aigo to focus on digital camera market; ops reach breakeven quamnet,com, 05 Sep 2008, Xinhua Newsfeed
  7. ^ Contact aigo Music Official Site
  8. ^ a b About Us aigo Music Official Site
  9. ^ a b Will Digital Music in China Overthrow the Traditional Music Publishing Business? May 10, 2006 in Knowledge@Wharton
  10. ^ a b Watch Out Apple, Huaqi Launching Music Download Site jlmpacificepoch.com, Sep 30, 2005
  11. ^ MP3 Maker To Teach "Crazy" English
  12. ^ Work team aigo Digital Animation Institution Official Site
  13. ^ About Us aigo Singapore Official Site
  14. ^ aigo unveils second flagship store in Singapore aigo Singapore Official Site
  15. ^ Shop Locations aigo Singapore Official Site
  16. ^ Launch of Mobile Digital TV Product Supporting China CMMB Standard Solomon Systech Official Site
  17. ^ McLaren-Mercedes dominated the British Grand Prix aigo Official Site
  18. ^ News A1GP driver Cheng Congfu's Official's site
  19. ^ aigo, the leading brand for MP3 / MP4 players and digital cameras in China becomes official partner to The Race of Champions Press Releases, Official Race of Champions Site
  20. ^ aigo and Manchester United Open a New Era of International Cooperation aigo Official Site

External links[edit]