|Founded||2007 (as FlyAsianXpress)|
|Hubs||Kuala Lumpur International Airport|
|Frequent-flyer program||AirAsia BIG Loyalty Programme |
|Company slogan||Now Everyone Can Fly Xtra Long|
|Headquarters||Kuala Lumpur International Airport
Sepang, Selangor, Malaysia
|Employees||2,893 (31st December 2015)|
AirAsia X Berhad (MYX: 5238) (previously known as FlyAsianXpress Sdn. Bhd.), operating as AirAsia X, is a long-haul budget airline based in Malaysia, and a sister company of AirAsia. It commenced operations on 2 November 2007 with its first service flown from Kuala Lumpur International Airport, Malaysia, to Gold Coast Airport in Australia. AirAsia X flies to destinations within Asia and Australia. The airline operates a fleet of 31 aircraft and has placed orders for 76 more.
AirAsia X is the medium and long-haul operation of the brand AirAsia, which is Asia's largest low-cost carrier. The franchise is able to keep costs down by using a common ticketing system, aircraft livery, employee uniforms, and management style.
On 17 May 2007, Tony Fernandes announced plans to commence flights from Malaysia to Australia. Fernandes said he would be avoiding Sydney Airport due to its high fees. Instead the airline would concentrate on cheaper alternatives such as Melbourne's Avalon Airport, Williamtown Airport in Newcastle, and Adelaide Airport. Sustained fares were predicted to be around MYR 800 (A$285) for a return fare, plus taxes. Interest was also expressed in using Gold Coast Airport as another Australian destination.
Several major developments were announced on 10 August 2007. AirAsia X announced its first route from Kuala Lumpur to the Gold Coast. One way fares for this route have been touted to begin at MYR 50 (A$17) excluding taxes and charges, with average return prices to be approximately MYR1,800 (A$598), inclusive of taxes and charges.
The airline also announced that Sir Richard Branson of the Virgin Group, will take a 20% share in the airline to help kick-start its long haul operations and to finance its aircraft purchases. Branson also forecast a strong possibility of future, formal links between Virgin Blue and AirAsia X, including codeshare agreements and Loyalty programs.
The first AirAsia X aircraft arrived at Kuala Lumpur International Airport on 15 September 2007. It was named "Semangat Sir Freddie" (English: "Spirit of Sir Freddie") after the pioneer and founder of the low cost model; the late, Sir Freddie Laker of Skytrain.
FlyAsianXpress (FAX) was an airline based in Sarawak, Malaysia. It operated services on some of the smaller routes dropped by national carrier Malaysia Airlines. Its routes have since been taken over by MASwings.
FAX was privately owned by Kamarudin Meranun, Raja Razali, Raja Azmi and Tony Fernandes. The airline was subcontracted by AirAsia to operate several domestic services following the withdrawal of Malaysia Airlines from rural air service routes within East Malaysia. Its maiden flight was on 1 August 2006, despite being delayed for 50 minutes by bad weather. FAX was not a low cost carrier, but it incorporated some of AirAsia’s practices to reduce cost. Namely; internet and phone bookings, as well as ticketless check-in systems.
Within days of operation it was subject to a flood of criticisms from commuters, civil servants, and people working in the tourism industry. Critics argued that the new turboprop service provided by FAX should not be more expensive than the rural air service previously operated by Malaysia Airlines, as FAX was subsidised by the Malaysian Government. As well as cost, the airline was criticised for poor service, such as sudden flight cancellations without notice. The CEO of Sarawak Tourism Board also stated that disruptions to cargo supply flights to the interior, caused tourists to take their own food rations, rather than rely upon the air cargo supplies of food and fuel. FAX released a new flight timetable citing the sudden need for heavy maintenance on its Fokker 50 fleet as the trigger for severe disruption to its schedules.
On 11 April 2007, Tony Fernandes, CEO of the parent company of FAX (AirAsia), publicised details of a handover offer of FAX's rural routes, to Firefly, a subsidiary airline of Malaysia Airlines. He described it as "the logical thing to do", as Firefly can be the only national company operating turboprop aircraft. On 26 April 2007, the government announced Malaysia Airlines would take over the operation of rural air services from FAX, and gave assurance that any financial loss will be born by the government. Malaysia Airlines announced the take over of FAX destinations beginning on 1 October 2007. Malaysia Airlines would operate these routes through a new subsidiary, MASwings.
With FAX rural air services replaced by MASwings, the corporate name was changed from FlyAsianXpress Sdn. Bhd. to AirAsia X Sdn. Bhd. with this, the airlines focus switched to a new market. Namely, low cost, long haul flights.
The head office is located at the LCC Terminal at Kuala Lumpur International Airport in Sepang, Selangor, while the registered office is on Level 12 of the Menara Prima Tower B in Petaling Jaya, Selangor.
The airline plans to move its head office to a new 613,383 square feet (56,985.1 m2), RM140mil facility constructed at klia2. Until the new head office opens, the airline's head office will remain at LCCT. The new klia2 head office was scheduled to open in the end of 2015. It is scheduled to hold about 2,000 AirAsia and AirAsia X employees. Aireen Omar, the AirAsia Country CEO of Malaysia, stated that the headquarters needed to be redesigned because in the klia2 plans the location of the control tower had been changed. Construction on the facility was scheduled to begin in July 2014. Malaysia Airports Holdings is leasing the land that will be occupied by the headquarters. Filipina AirAsia X flight attendant January Ann Baysa gave the building the name "RedQuarters" or "RedQ", and its groundbreaking ceremony was held in November 2014.
AirAsia X claims to have one of the lowest operating costs of any long-haul airline around the world, with a Cost per Available Seat-Kilometre (CASK) of US$0.0351 in 2015, or US$0.0240 excluding fuel costs (allowing them to undercut conventional long-haul fares by between 30-50%). To reduce costs, they also co-ordinate many aspects of their operation together with larger affiliate AirAsia (Asia's largest low-cost carrier), such as staff requirements, fuel hedging, marketing and computer systems, which allows them to take advantage of economies of scale that would not be normally available to an airline of their size.
The entrance of two new major investors has given the company financial aid for future expansion plans.
As of 14 February 2008, 48% of AirAsia X is owned by Aero Ventures; a venture of Tony Fernandes and other prominent Malaysians, as well as Air Canada's Robert Milton. Virgin Group own 16% and a further 16% is owned by AirAsia. Bahrain-based Manara Consortium, and Japan-based Orix Corp have taken a 20% stake in AirAsia X for RM250 million.
AirAsia X was listed on the Bursa Malaysia (the Kuala Lumpur Stock Exchange) on the 10th of July 2013, with the shares offered to individual and institutional investors at MYR1.25 (approx. US$0.39) per share. The float raised MYR988 million (US$310 million, as of 2013 exchange rates) and valued the company at MYR3 billion (US$940 million). Shares initially performed poorly, closing unchanged on the first day of trading to post, according to Bloomberg, the "second-worst trading debut in Malaysia" that year. As of the 10th of October 2016, shares of AirAsia X Berhad were trading at MYR0.39, giving the company a market value of MYR1.62 billion (US$390 million at 2016 exchange rates).
According to the Financial Times, as of June 2015, the largest shareholder of AirAsia X Berhad was Tune Group (a private investment vehicle owned by Tony Fernandes and Kamarudin Meranun), which owns a 17.8% stake. AirAsia Berhad (which Tune owns 19.1% of) holds a further 13.8% of AirAsia X while Tony Fernandes and Kamarudin Meranun also hold personal stakes, of 2.1% and 8.1% respectively. Lim Kiann Onn, a founding director and shareholder of other Tune Group businesses such as Tune Money and Tune Hotels, is the 4th largest shareholder, with 4.47% of the company.
Indonesia AirAsia X
Indonesia AirAsia X is a joint venture of AirAsia X. It serves Indonesia AirAsia's regularly scheduled long haul international flights from Bali's Ngurah Rai International Airport. Indonesia AirAsia X was planned to launch its first destination to Melbourne on 26 December 2014 but was delayed till 18 March 2015 due to delays in route approval from Australian authority. Instead, Taipei became Indonesia AirAsia X first destination by launching service on 30 January 2015.
Thai AirAsia X
Thai AirAsia X is a joint venture of AirAsia X in Thailand. Thai AirAsia X is Thailand’s first long-haul low-cost airline and began operation since its maiden service from Bangkok to Incheon, South Korea on 17 June 2014 and followed by Tokyo Narita and Osaka Kansai in Japan.
AirAsia X also plans to fly to Xi'an, Wuhan and Shenyang in the People's Republic of China. In 2009, the airline announced that it planned to serve Africa. AirAsia X also announced plans to expand to Japan and further into Australia.
On 12 January 2012, AirAsia X withdrew services to Delhi, Mumbai, London, and Paris, citing high fuel prices, "exorbitant" taxes, and weak travel demand. The airline also announced that it will fly from Kuala Lumpur to Sydney effective 1 April 2012. Shortly after the announcement of the Sydney launch, the airline is also looking to serve Adelaide as the airline continues to expand in Australia. The airline also withdrew its service to Christchurch, New Zealand on 31 May 2012 after only a year of launching service. At the same time, the airline announced that it will increase services to Perth and Taipei from June 2012. On 22 June 2012, the airline launched service to Beijing, its third Chinese destination and at the same time terminated service to Tianjin. AirAsia X also suspended service to Abu Dhabi many years prior due to unprofitability.
On 8 October 2012, AirAsia X announced with 7 days notice that they would withdraw service to Tehran citing "challenging economic and business conditions", which drew criticism amidst allegations of poor service and deceptive practices.
In July 2013, AirAsia X executed an IPO on the Bursa Malaysia, raising $310 million. The international law firm of Pillsbury Winthrop Shaw Pittman advised on the transaction. The capital will be used to further expand routes, especially if the airline gets Thai authorities’ approval for an air operator’s certificate to operate flights from Bangkok to South Korea and Japan. AirAsia X is also planning to make a long haul airline in Indonesia. It is in the process of getting an Air Operator Certificate for that purpose.
On 15 July 2014, CEO Azran Osman-Rani and Airbus President and CEO Fabrice Brégier, signed a Memorandum of Understanding (MOU) for 50 A330-900neo aircraft at the Farnborough Airshow in the UK. The aircraft reduces fuel consumption by 14% per seat over their current A330-300's, AirAsia X will become one of the first operators for the new type. “We have been encouraging Airbus to launch this new version of the A330 for some time now. I am pleased that they are offering this choice and bringing us the aircraft we truly need to develop further our low cost long haul model. We are 100% sure that the A330neo will be quite unbeatable in its size category and we look forward to enabling more people to fly further more often aboard this great aircraft,” said Tan Sri Tony Fernandes, Co-Founder and Director of AirAsia X.
Air Asia X plans to reintroduce in the near future, routes from Kuala Lumpur to Paris and London. It resumed its Delhi service in early 2016 and returned to New Zealand in March 2016 with the Kuala Lumpur-International to Auckland service, via Gold Coast. It will resume services to Tehran on 21 June 2016 with the thrice weekly Kuala Lumpur-International to Tehran-Imam Khomeini service.
On 15 December 2014, AirAsia X announced a firm order for 55 Airbus A330-900neo aircraft, five more than the original 50 aircraft the airline signed a Memorandum of Understanding for at the Farnborough Air Show in July 2014. This is the largest single order to date for the best-selling A330 Family and reaffirms AirAsia X’s position as the biggest A330 airline customer worldwide, having now ordered a total of 91 aircraft.
As of May 2016, the AirAsia X fleet consists of the following aircraft:
|Airbus A330-300||22||—||12||365||377||One stored|
||Entry in service: 2018.|
||425||Entry in service: 2018.|
|Boeing 777-300ER||—||-||TBA||Two to be dry-leased; to serve London Gatwick route only|
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Media related to Air Asia X at Wikimedia Commons