List of airline liveries and logos

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Airline aircraft liveries and logos are used to provide distinctive branding for corporate and commercial reasons. They also have to combine powerful symbols of national identity while being acceptable to an international market.[1]

National flag, symbol, or elements thereof[edit]

Russian flags on Aeroflot aircraft
Maltese Cross on an Air Malta aircraft.
Brazilian flag in aircraft of the Azul.
  • Batavia Air: the stylized letter "B" logo.
  • British Airways: Britain's Flag carrier shows a section of the British Union Flag on the aircraft tail. Some aircraft feature the Union Jack under the nose.
  • Cathay Pacific: A brush-stroke logo dubbed the "brush wing" represents a bird in flight through white Chinese calligraphy stroke on a green background.
  • China Airlines: The pink plum blossom is the national flower Republic of China (Taiwan) and is the livery for this flag carrier.
  • Continental Airlines and new livery for United Airlines: A globe, indicative of the wide-ranging destinations available, initially to counteract Continental's possibly geographically restrictive name.
  • Croatia Airlines: Part of the airline's logo consisting of checkered design pattern originating from the coat of arms of Croatia.
  • EgyptAir: The airline's logo is Horus, the sky deity in ancient Egyptian mythology, usually depicted as a falcon or a man with the head of a falcon. The airline has taken Horus as its logo because of his ancient symbolism as a "winged god of the sun".
  • El Al: Blue Star of David between rising blue bands
  • Ethiopian Airlines: Three interlocking slanted wedges as the tricolours of the flag of Ethiopia.
  • Emirates Airline: The United Arab Emirates flag.
  • Etihad Airways: United Arab Emirates flag colors used in strips and United Arab Emirates national emblem in center
  • Finnair: Stylized letter "F" in tail.
  • Iberia: An aircraft tailfin shape from a yellow piece and red piece (the Spanish flag colors). Formerly a stylized IB in yellow and red with a crown.
  • Kenya Airways: In 2005, Kenya Airways changed its livery. The four stripes running all through the length of the fuselage were replaced by the company slogan Pride of Africa, whereas the KA tail logo was replaced by a styled K encircled with a Q to evoke the airline's IATA airline code.
  • KLM: stylized crown representing royal charter status
  • Korean Air: Taeguk, the national symbol of South Korea
Taeguk symbol on a Korean Air aircraft.
  • LAN Airlines: A five-points star over a blue background representing the one which is the national flag of Chile, also representing the two colors of it second flag carrier subsindary, Peru, and its flag colors, white and a red line below it.
  • Malev Hungarian Airlines: National flag shaped as a tail wing made of 3 lines with the national colors (red white green).
  • Middle East Airlines: A cedar, which is the national emblem of Lebanon, over the white tail and with two red bands rolling from the aircraft nose to tail
Middle East Airlines new livery with tailfin forming the country's flag

Animals[edit]

Birds[edit]

American Airlines with eagle and American flag livery

Other airlines which use non-specific birds include Kuwait Airways, Biman Bangladesh and Ukraine International Airlines.

Other animals[edit]

Qantas aircraft with kangaroo livery

Botanical elements[edit]

Plum blossom flower, the national flower of Republic of China (Taiwan), on China Airlines aircraft.

Edelweiss : Edelweiss flower

People[edit]

Objects[edit]

The characteristic Olympic Rings logo of Olympic Airlines, now Olympic Air.

Colors[edit]

Garuda Indonesia Boeing 777-300ER with blue and green livery

Legendary figures[edit]

Dragon on a Dragonair aircraft.
  • Air China: A phoenix, in the form of the letters "VIP".
  • Dragonair: A dragon (with three claws on its left side, one on its right).
  • Druk Air: A dragon.
  • Egyptair: The falcon-headed Horus, the winged Egyptian god of the sun, restylised in 2008.
  • Iran Air: A griffin.
  • Srilankan Airlines: A 'monara' from the mythical Dandumonara Yanthra (a flying machine that resembles a peacock).
  • Varig: Varig's first logo was an image of Icaro and its wings. After the adoption of the famous "star" (in fact it was a stylished compass) the Icaro figure was maintained on the fuselage of the airplanes, near the front door.

Unpopular designs[edit]

British Airways introduced varied and unusual tailfin designs in 1997. These "airline liveries and logos" were intended to make the airline's branding more cosmopolitan and were described as "arty" and "ethnic". They were unpopular with many customers and also caused confusion for ground controllers who had more difficulty recognising the British Airways ethnic liveries aircraft to give clear taxiing instructions. Despite the £60M expense of this livery, it was replaced completely in 2001 and the airline has now returned to a more traditional design based upon the Union flag.[2] Brussels Airlines first logo was a stylised letter B composed of 13 dots resembling a runway. This was thought to be unlucky and protests by superstitious passengers caused the airline to add another dot.[3]

References[edit]

External links[edit]