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Type of site
Aircraft photo database, aviation forum
Owner Demand Media
Created by Johan Lundgren, Jr.
Revenue Advertising
Alexa rank Decrease 8,027 as of 26 June 2016[1]
Commercial Yes
Launched May 23, 1997; 19 years ago (1997-05-23)[2]
Current status Active is an aviation website that includes an extensive photo database of aircraft and airports, as well as a forum catering to aviation enthusiasts. Created by Johan Lundgren, Jr., the site originated in 1996 as Pictures of Modern Airliners. It was handed over to Demand Media in 2007 and underwent a major redesign in 2016.


Johan Lundgren, Jr., an IT student and aviation enthusiast attending Luleå University of Technology in Sweden, created the site Pictures of Modern Airliners in 1996.[3][4][5] Lundgren had been working on the site during his military service. It initially hosted only his own aircraft photos before a new section was created for other photographers to upload their photos.[3][6]

In 1997, Lundgren transitioned to a new site entitled and established a web server in his dormitory room. Three more servers were added, and eventually all servers were relocated to the computer rooms at the university. Lundgren started investing all of his time into the site, although he received help from a growing number of volunteers.[3]

On 27 July 2007, Lundgren announced the site would be acquired by Demand Media. It was sold to the company for USD $8.2 million.[7] Reasons behind the decision included the difficulty of managing the rapidly growing site, which was by that point supported by 25 servers.[8]

As you probably know, keeps growing year after year with more photos, more forum posts, more visitors, more users and more photographers. This is fantastic. I could never in my wildest dreams have imagined this success when I started the site ten years ago.

And what comes with success?? Managing it. And I know you have felt some of the growing pains. There are infrastructure issues – like trying to stay on top of the hardware needs of this site but complexities and the site’s growth have caused outages. What started in my dorm room on one computer is now supported by 25 – and that’s not including all the network gear.

And there are administrative issues. Growing the site, supporting the community and keeping things running takes a big toll on me – All Crew groups have long lists of bugs I need to fix and administrative features I need to add.
— Johan Lundgren, Jr., "Big News On The Future Of"[8]

A revamped site was launched on 14 June 2016.[9]


The site offers free membership, using online advertising instead as a source of revenue. Before the June 2016 redesign, provided three levels of membership: the Photographer Account, Premium Membership and First Class Membership. The latter two required payment while a Photographer Account could be created for free.[10]


The site has two main features: the photo database and the forum. The database contains over 2.7 million photos with over 8.6 billion total views as of June 2016.[11] All photos undergo screening prior to being admitted to the database, which can be searched by various factors including aircraft type, the airport at which the photo was taken and the aircraft registration. The forum is divided into ten subforums: Civil Aviation; Travel, Polls & Preferences; Technical/Operations; Aviation Hobby; Aviation Photography; Photography Feedback; Trip Reports; Military Aviation & Space Flight; Non-Aviation; and Site Related. also offers a complimentary newsletter service and a database of information on aircraft types developed with the help of Aerospace Publications.[12]

See also[edit]


  1. ^ "". Alexa Internet. Retrieved 26 June 2016. 
  2. ^ " WHOIS, DNS, & Domain Info - DomainTools". WHOIS. 2016. Retrieved 2016-02-22. 
  3. ^ a b c Rothfischer, Brigitte (February 2005). "Best of" (in German). Aero International: 6–13. Retrieved 3 January 2016.
  4. ^ Haugen, Petter (10 September 2000). "Nettstedet for deg med flydilla" (in Norwegian). DinSide Reise. Archived at the Wayback Machine on 7 July 2001. Retrieved 3 January 2016.
  5. ^ Lundgren, Johan (1 September 1997). "Pictures of Modern Airliners". Retrieved 25 February 2016.
  6. ^ Lundgren, Johan (21 January 1997). "Your Aviation Photos". Retrieved 25 February 2016.
  7. ^ Grosz, Denis. "Highlights and Analysis of Demand Media’s IPO Filing". Denis Grosz. Retrieved 3 January 2016.
  8. ^ a b Lundgren, Johan (27 July 2007). "Big News On The Future Of". Retrieved 3 January 2016.
  9. ^ "We'll be back shortly". Archived from the original on 14 June 2016. Retrieved 13 June 2016. 
  10. ^ " Membership". Archived from the original on 15 August 2012. Retrieved 3 January 2016. 
  11. ^ "About". Retrieved 26 June 2016. 
  12. ^ "Aircraft Technical Data & Specifications". Retrieved 26 June 2016. 

External links[edit]