The song "Aitai Aitai Aitai na" was premiered at the first concert of the Hello! Project 15th Anniversary Live 2012 Summer tour, on July 21 at the Onyx Theater in Osaka. The single will be released in five versions: Regular Edition and Limited Editions A, B, C, and D. The Regular Edition and the Limited Edition D are CD-only. The Limited Editions A, B, and C include a DVD. All the limited editions are shipped sealed and include a serial-numbered entry card for the lottery to win a ticket to one of the single's launch events.