Akris

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Akris
Private
Industry Fashion
Founded 1922
Founder Alice Kriemler-Schoch
Headquarters St.Gallen, Switzerland
Number of locations
Over 500 points of sale worldwide including freestanding boutiques
Key people
Albert Kriemler, Creative Director; Peter Kriemler, CEO
Products Luxury goods
Website www.akris.ch

Akris is a Swiss fashion house specializing in luxury goods for women designed by Creative Director Albert Kriemler.

Foundation[edit]

Akris was founded in 1922 by Alice Kriemler-Schoch in St. Gallen, Switzerland; the word "Akris" was derived from the letters of Kriemler-Schoch's name.[1][2] The company initially made simple, dotted aprons that were crafted by Kriemler-Schoch on a single sewing machine.[1][3][4] Each piece is still designed in Switzerland and the Swiss dot (polka dot) is still used by the company on gift boxes and tissue paper as well as the logo of the Akris Punto line 7 In 1944, Kriemler-Schoch's son Max Kriemler took over the business.[1][3] The company grew significantly and began producing ready-to-wear clothing.[5][6] Following the lead of Max Kriemler, Akris also produced clothes for French designers Givenchy and Ted Lapidus.[5]

However, in 1980, Max Kriemler's right-hand man[who?] died. Though Max's son Albert Kriemler had planned to travel to Paris to study fashion and apprentice at Givenchy, Max asked Albert to postpone his education for two years to assist in the company's transition.[4][6][7] He agreed.[6] Albert would never complete his fashion education; within those two years, he had already begun to take over the company.[6] Peter Kriemler, Albert's brother, joined Akris in 1987 after studies at St. Gallen University on law and economy to head its financial side.[4] Peter is now Akris's global CEO, handling management and manufacturing.[1][5] Peter Kriemler is credited with bringing the Akris collection to Asia with subsidiaries in Japan and Korea, as well as developing the worldwide network of directly operated stores.[4]

Since 2004, the Akris collection is shown during Paris fashion week - the only Swiss house in the Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode.[8]

Timeline[edit]

  • 1922 Akris founded by Alice Kriemler-Schoch.[1]
  • 1944 Max Kriemler joins the company. Akris is transforned into a ready-to-wear brand.[1]
  • 1980 Albert Kriemler joins the company at the age of 19 and takes over creative responsibilities.[1]
  • 1985 Development of the current Akris company logo.[1]
  • 1987 Peter Kriemler joins the company. Official takeover of management by both brothers in the third generation. While Albert is wholly responsible for creation and the visual impact of the company, Peter controls management and production; while marketing responsibilities are shared.[1]
  • 1988 Sales debut of Akris at Bergdorf Goodman in New York.[1]
  • 1995 First global advertising campaign with US photographer Steven Klein, New York, and model Stella Tennant.[1]
  • 1996 Launch of the Designer Sportswear Collection Akris punto.[1]
  • 1996 Opening of the first Akris boutique in Paris and Boston.[1]
  • mid-1990s Expansion to the department stores in the U.S.A. with partners Neiman Marcus, Saks Fifth Avenue, and Holt Renfrew.[1]
  • 1996 Akris becomes a member of the Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode. It is one of the few non-French couturiers in this organization, such as Dries van Noten, Issey Miyake or Valentino.[1]
  • 1999 Opening of the first Akris Boutique in Seoul, Korea.[1]
  • 2000 Opening of Namiki Dori, Ginza, the first Akris Boutique in Tokyo, Japan.[1]
  • 2001 Opening of the boutique in Paris on Avenue Montaigne.[1]
  • 2002 Founding of the subsidiary Akris Japan Ltd. with headquarters in Tokyo.[1]
  • 2003 Opening of a boutique on Kohlmarkt in Vienna, Austria and the opening of a boutique on Madison Avenue in New York City.[1]
  • 2004 First official press defile [8] in Paris. Opening of a new boutique on Neuer Wall in Hamburg, Germany.[1]
  • 2006 Collaboration with the Vienna State Opera Ballet for their New Year Concert.
  • 2008 Albert Kriemler is awarded ‘Grand Prix Design’ prize by the globally broadcast Swiss Federal Office of Culture in 2008 and honored with the "Swiss Design Award" for his achievements as the "most important international ambassador for fashion creation in design."[9]
  • 2009 Akris acquires German handbag manufacturer Comtesse.
  • 2010 Albert Kriemler is named the star honoree for fashion design at the 2010 Fashion Group International Awards in New York.[10]
  • 2011 Opening of two new boutiques in Munich, Germany and Ginza, Tokyo, Japan.
  • 2011 First virtual trunk show held at Bergdorf Goodman.[1]
  • 2012 Akris celebrates its 90th anniversary. Publishing house Assouline releases ‘Akris’ by Valerie Steele, Chief Curator at The Museum at Fashion Institute of Technology (FIT) in New York.
  • 2014 Akris celebrates 10 years at Paris Fashion Week. Albert Kriemler creates his Fall/Winter 2014-15 collection in collaboration with German artist Thomas Ruff.
  • 2014 Kunsthalle Düsseldorf initiates a defile of the collection within its Thomas Ruff exhibition.
  • 2014 H.S.H. Charlene of Monaco chooses three of her dresses designed by Albert Kriemler to be included in the exhibition "Women Fashion Power" at the Design Museum London.
  • 2015 Opening of a new boutique in River Oaks District,[11] an upscale shopping and dining center in Houston, TX [12]
  • 2015 The collaboration with choreographer John Neumeier continues as Albert Kriemler designs costumes for Josephs Legende and Verklungene Feste at Vienna State Opera.
  • 2015 Akris enters the Chinese market with boutiques in Shanghai. Akris collections are available at the Citic Square and Times Square malls as well as the shopping arcades of the Peace Hotel.
  • 2015 For the first time, Albert Kriemler cooperates with an architect, Sou Fujimoto, from Tokyo, Japan, for his Spring/Summer collection 2016 and partially rebuilds Fujimoto's "House N" in the Grand Palais in Paris. In 2013, Fujimoto was the youngest architect ever to create the Summer Pavilion for Serpentine Gallery, London, UK.[13]
  • 2016 Wallpaper Magazine London bestows the "Design Award 2016 Best Alliance" to Albert Kriemler for the cooperation with Sou Fujomoto.[14]
  • 2016 An Akris LED dress from Albert Kriemler's Thomas Ruff Collection featuring wearable technology is included in the permanent collection of Museum für Angewandte Kunst (MAK) in Vienna, Austria.
  • 2016 Akris opens its first boutique in Italy, located at the corner of via della Spiga and via Gesù in Milan.
  • 2016 Albert Kriemler is the recipient of the 2016 Couture Council at The Museum of FIT Award for Artistry of Fashion. Among previous recipients were Alber Elbaz, Dries van Noten, Valentino and Karl Lagerfeld.[15]
  • 2016 The collaboration of Albert Kriemler with choreographer John Neumeier continues with costumes for the ballet "Turangalîla", based on Olivier Messiaen's famous symphony at Hamburg State Opera. The premiere is staged on July 3, 2016.[16]
  • 2016 Akris shows Albert Kriemler’s Spring/Summer Collection 2017 at New York Fashion Week.[17]

Collections[edit]

Akris is a collection of sleek, refined, and versatile pieces, designed in clear architectural lines, with exceptional fabrics, body conscious tailoring and sophisticated colors. Albert Kriemler has gained a strong following by creating a fashion collection for career-oriented women around the world.[18] Artists and architects have inspired his designs or have collaborated directly with him.[19]

In 1996, Akris introduced a new line called Akris Punto.[3] The Akris Punto collection has an emphasis on "relaxed sportswear". In 2009, Akris expanded its Prêt-a-Porter offering with the introduction of handbags featuring animal-friendly horsehair textile, a woven fabric made from the tail-hair.

In 1996, Akris was admitted to the French Chambre Syndicale, the governing body of the French fashion industry.[5] The company delayed participating in Paris Fashion Week until 2004, when it was able to secure a spot on one of the event's most important days.[4][5] In the 2000s, the company was one of the world's fastest-growing designer brands,[3][6] selling at stores such as Bergdorf Goodman and Neiman Marcus.,[4] where Akris shares floor space with brands like Bottega Veneta, Fendi and Lanvin.[20] Akris's success is largely due to trunk shows and word of mouth;[4] the company does very little advertising.[5] Unlike other fashion houses, the company does not produce fragrances and does not license its name.[4][5] Akris have a reputation for working with artists and have collaborated with the German photographer Thomas Ruff for their Fall/Winter 2014/15 collection.[21]

Campaigns[edit]

Renowned photographer Steven Klein has shot the Akris collections for fifteen years.[citation needed]

Sales and stores[edit]

Akris is the largest Swiss clothing producer, though it does not disclose sales or profit figures.[4][5] Its value has been reported as approximately US$500 million; the company has not disputed this figure,[4] but the number may be an overestimate "judging from [Albert] Kriemler's response when that number is tossed out.[5] The brand is sold in more than 300 locations worldwide.[20]

Approximately 40% of Akris sales are in North America.[22] Akris was first sold in the United States in 1988;[22] the brand can now be found in 70 U.S. stores, including over 20 Neiman Marcus locations and 30-some Saks Fifth Avenue locations,[5] where Akris shares floor space with brands like Bottega Veneta, Fendi and Lanvin.[20] Freestanding Akris boutiques are located in Boston, New York City, Atlanta, Palm Beach, Bal Harbor, Dallas and Houston.[5] Akris Punto is sold in approximately 100 stores in the United States.[5]

Celebrities[edit]

Several female celebrities are known to have worn Akris designs. Nicole Kidman spotted a coat in a store window on a Sunday evening and ordered it the following morning. Other fans include Amal Clooney, HSH Charlene, Princess of Monaco, Tina Fey, Susan Sarandon, Doris Yaffe, Shakira, Alicia Keys, Angelina Jolie, Diane Sawyer and former Secretary of State Condoleezza Rice among many others.[23][24][25]

Actresses playing powerful women in major movies and groundbreaking TV Series are being dressed in Akris, notably Robin Wright as Claire Underwood in "House of Cards"[26] and Kerry Washington in "Scandal", as well as Cate Blanchett in the award winning Blue Jasmine.

Garment production[edit]

The company's headquarters are located in St. Gallen, Switzerland with 200 employees.[5] The design process begins with the fabric; Kriemler then sketches his designs.[2][7] Akris fabrics are often custom-produced; sometimes, development of a fabric may take years.[7][clarification needed] Most of the fabrics used in Akris clothing are produced in specialized mills in northern Italy.[5]

Akris clothing is generally produced in ateliers in St. Gallen, Zurich, and Ticino, Switzerland.[5][7] Kriemler has aimed to continue St. Gallen's textile-based history by hiring local artisans.[2] About half of the company's 280 manufacturing employees are highly skilled artisans;[5] two years of training are required for a seamstress to master the hand-finishing of Akris's double-faced cashmere jackets, each of which requires two and a half days to complete.[4][5]

References[edit]

  1. ^ a b c d e f g h i j k l m n o p q r s t u v "Albert Kriemler Biography". Informant. 4/5/2011. Retrieved 24 July 2013.  Check date values in: |date= (help)
  2. ^ a b c Johnson, Marylin. "Savvy women follow the dots to classy Akris". The Atlanta Journal-Constitution (January 5, 2003).
  3. ^ a b c d Socha, Miles. "A Swiss account". W (October 1, 2003).
  4. ^ a b c d e f g h i j k Givhan, Robin. "Luxury, Pure Style, Understated Eloquence: Akris's Creations For Women of Power". The Washington Post (May 31, 2005).
  5. ^ a b c d e f g h i j k l m n o p q Krienke, Mary. "Luxe without a logo" (PDF). Swiss News (September 1, 2007)
  6. ^ a b c d e Walton, A. Scott. "Akris steps up as a fast-rising prestige brand". The Atlanta Journal-Constitution (April 24, 2003).
  7. ^ a b c d Gillan Griffin, Linda. "Designer creates clothing with Swiss precision". The Houston Chronicle.
  8. ^ a b ecch, the case for learning. "Akris: Competition in the High-End Fashion Industry"
  9. ^ "Swiss Design Awards". Albert Kriemler. 
  10. ^ "Albert Kriemler Fashion Group International Awards". Elle Magazine. 
  11. ^ River Oaks District Shops
  12. ^ Biz Journals
  13. ^ A Meeting of Minds, TANK Magazine, June 2016
  14. ^ Martin, J.J. , Best Alliance (February 2016 issue of Wallpaper)
  15. ^ Iredale, Jessica, Akris’ Albert Kriemler to Be Honored by Couture Council, April 5, 2016, Women's Wear Daily
  16. ^ Stefan Grund, Es gibt sie noch, die gewonnenen Finale (July 4, 2016), Die Welt
  17. ^ Socha, Miles (July 5, 2017), WWD: Akris to Stage Runway Show in New York
  18. ^ Tuma, Thomas (October 6, 2015. Dressing for Success, Handelsblatt
  19. ^ Martin, J.J. Albert Kriemler Expands Akris's Global Footprint (November 19, 2015)
  20. ^ a b c Martin, J.J. Albert Kriemler Expands Akris's Global Footprint (November 19, 2015)
  21. ^ Holt, Emily. "Akris / Fall 2014 RTW". vogue.com. Retrieved 6 November 2014. 
  22. ^ a b Socha, Miles. "Akris names Brown U.S. chief". Women's Wear Daily (November 13, 2006).
  23. ^ Hume, Marion (September 11, 2006). "Stealth Style". Time. Retrieved 24 July 2013. 
  24. ^ Ellison, Jo, The alpha woman's label, Financial Times, (May 7, 2016)
  25. ^ Tuma, Thomas (October 6, 2015). Dressing for Success, Handelsblatt
  26. ^ Lieber, Chavie (February 10, 2014) Behind the Wardrobes of House of Cards' Power Players

External links[edit]

  • Official site
  • Akris – brand and company profile at Fashion Model Directory
  • Vanessa Friedman, A Swiss house on the roll, Financial Times How to spend it/A Passion for Fashion, London vom 20. September 2008: [1]
  • J.J. Martin, Albert Kriemler Expands Akris's Global Footprint, 19. November 2015
  • Valerie SteeleThe Discreet Modernist, W Magazine, New York
  • Christina Binkley, Akris Captures The Season In: Wall Street Journal, New York, March 6, 2011
  • Lisa Armstrong, Akris Spring/Summer 2012, The Telegraph, London, October 2, 2011
  • Tuma, Thomas, Dressing for Success, Handelsblatt, October 6, 2015