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Robi Debevc
Joint Venture Cellular Mobile Phone Operator
Industry Mobile Telecommunication
Founded 1997
Headquarters Robi Corporate Office, 53 Gulshan South Avenue, Gulshan-1,Dhaka, Bangladesh
Area served
All over Bangladesh (covers 99% of the total population)
Key people
Supun Weerasinghe CEO
A K M Morshed CTO
Mahtabuddin Ahmed COO
Matiul Islam Nowshad CCPO
Yap Wai Yip CFO
Products Mobile Telephony, EDGE, GSM, GPRS, international roaming
Revenue Increase 9.4% in 2014
Parent Axiata Group Berhad (92%) and NTT DoCoMo (8%)
Slogan Jole uthun apon shoktite (Ignite the power within)

Robi Axiata Limited, DBA Robi (Bengali: রবি), formerly known as AKTel, is a joint venture between Axiata Group Berhad, Malaysia (92%) and NTT DoCoMo Inc, Japan (8%).

Robi is the third largest mobile phone operator in Bangladesh with more than 25.3 million subscribers as of December 2014.

Robi boasts of the widest international roaming service in the market, connecting over 500 operators across 207 countries. It is the first operator in the country to introduce GPRS. Robi uses GSM 900/1800 MHz standard and operates on allocated 12.8 MHz frequency spectrum.[1]


Robi Axiata Limited started as a joint venture company between Telekom Malaysia and AK Khan and Company. It was formerly known as Telekom Malaysia International (Bangladesh) which commenced operations in Bangladesh in 1997 with the brand name AKTel.

In 2008, AK Khan and Company exited the business by selling its 30% stake to Japan's NTT Docomo for US$ 350 million.[2]

On March 28, 2010, the service name was rebranded as Robi which means Sun in Bengali. It also took the logo of parent company Axiata Group which itself also went through a major rebranding in 2009.[3]

In 2013, after five years of presence, Docomo reduced its ownership to 8% for Axiata to take 92%.[4]

Numbering scheme[edit]

Robi uses the following numbering scheme for its subscribers:

+8801876918164 N1N2N3N4N5N6N7N8

Where, +880 is the International subscriber dialing code for Bangladesh.

18 is the access code for Robi as assigned by the Government of Bangladesh. Omitting +88 will require to use 0 in place of it instead to represent local call, hence 018 is the general access code.

N1N2N3N4N5N6N7N8 is the subscriber number.

Products offered[edit]

Robi offers an array of different packages. In addition to offering the fundamental pre-paid and post-paid mobile services, it offers a wide range of value-added products and services such as, SMS, GPRS, EDGE, international roaming, Mobile Banking, SMS banking, Caller Ring Back Tone, MMS, Voice Greetings, Welcome Tunes, Call Blocking[5] on 4 August 2008, which give subscriber to control which call he or she receive or not [6] and Bengali SMS. Robi has got the widest international roaming coverage among all the operators in Bangladesh.

Robi Axiata Limited Corporate Headquarters

Customer care[edit]

Robi has 32 Walk in Centers (WIC)[7] and 1 SSD (Sales and Support Desk) at Dhaka International Airport.


  1. ^ "High price for new frequencies puts mobile operators in dilemma". Archived from the original on May 8, 2011. Retrieved Aug 29, 2012. 
  2. ^ "NTT DoCoMo to buy 30pc stake in AKTEL for $350m". The Daily Star. Retrieved 17 Oct 2015. 
  3. ^ "Aktel turns into Robi, takes a new logo". Dhaka Mirror. Retrieved 17 Oct 2015. 
  4. ^ "Japan’s Docomo shrinks stake in Robi". The Daily Star. Retrieved 17 Oct 2015. 
  5. ^ "Information by Bauani: Robi Call Block Service First Time in Bangladesh Can Block Call From Unwanted Numbers". 2008-08-05. Retrieved 2012-03-15. 
  6. ^ "The New Nation - Internet Edition". Retrieved 2012-03-15. 
  7. ^ "an AXIATA company". Robi. Retrieved 2012-03-15. 

External links[edit]