Al Día (Philadelphia)

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AL DÍA News Media
AL DÍA News logo.jpg
TypeNews Media Organization
PublisherHernán Guaracao
EditorHernán Guaracao
LanguageSpanish and English
Ceased publicationPresent
Headquarters1835 Market Street
Fourth Floor
Philadelphia, Pennsylvania 19103
United States

AL DÍA News Media is a media company based in Philadelphia that challenges mainstream media stereotypes of the Latino experience in the United States.


AL DÍA was founded by Hernán Guaracao in 1994. It started as a modest monthly publication, an 8-page newsletter, published once a month. One year later, it became AL DÍA, a black and white Latino newspaper that joined the already crowded field of Spanish-language publications in the city.

AL DÍA expanded the circulation of the newspaper beyond the traditional Latino neighborhoods of North Philadelphia, to the entire city and the suburbs, including South Jersey and Northern Delaware. It was the first one to introduce four-color to the pages of a Philadelphia Latino newspaper, while enriching its contents by adding wire news services, national and international photo services and more local news.

In 2013, the free tabloid with 96% market penetration[1] circulates 42,000 copies a week through its network of street-corner boxes.

For its 20th anniversary[2] in 2012, it launched 200 Years of Latino History in Philadelphia,[3] its 228-page photographic record of the diverse Hispanic communities in the region.

In 2014, the company launched with a new focus on national content generation.

Felix Varela Award[edit]

AL DÍA promotes through AL DÍA Foundation the Félix Varela Award[4] for Excellence in American Journalism on Latino issues.

The awards represent four different categories: writing, blogging, documentary and photojournalism. Each category winner will be awarded $10,000.[5]


  1. ^ "AL DÍA Media Kit" (PDF). Archived from the original (PDF) on May 1, 2013.
  2. ^ "Portraits of Latino history".
  3. ^ "A celebration of Latino history in the City of Brotherly Love". Archived from the original on 2013-12-19. Retrieved 2013-12-18.
  4. ^ "Felix Varela Award". Archived from the original on 2014-01-08.
  5. ^ "Varela Awards Offer $40,000 to Multicultural Journalists".