Alan Tripp

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Alan H. Tripp
Alan H. Tripp in 1993 with William Hewlett, an early mentor and investor in SCORE!
Alan Tripp (right) in 1993 with William Hewlett, an early mentor and investor in SCORE!
Born United States
Nationality American
Occupation Founder and CEO of Motimatic

Alan Harvey Tripp is an American entrepreneur who has founded several venture-backed education companies, including SCORE! Educational Centers, InsideTrack, and Motimatic.[1] He is a regular speaker and contributor to the national discourse on educational technology, motivation and improving student outcomes.[2][3][4]


In 1992, Tripp launched SCORE!, featuring an adaptive learning system originally developed by Stanford University professor Patrick Suppes[5] for children in kindergarten through seventh grade. On 17 April 1996, SCORE! was acquired by The Washington Post Company. Tripp stayed on as general manager and helped open nearly 100 centers with more than 1,500 employees. More than 1 million students participated in the SCORE! program.

In 2001, Tripp co-founded InsideTrack[6] with Kai Drekmeier.[5] The firm serves a wide variety of American universities with technology and service solutions for increasing student engagement, academic success and graduation rates.[7] InsideTrack offers a range of tech-enabled, academic coaching services and stand-alone technology products that drive improved outcomes.[8] In 2013, InsideTrack was named as one of the World’s 50 Most Innovative Education Companies by Fast Company[9] magazine. Tripp served as CEO for 12 years and Chairman for 16 years. InsideTrack was acquired by Strada[10] in 2017, at which point the company had served more than 1.5 million students[11] at 1600 university programs.

In 2016, Tripp founded Motimatic, his third venture-backed startup. Motimatic leverages many of the student retention and persistence insights Tripp developed through his previous ventures[12][13] and deploys them via a highly scalable, technology-based system. [14] This automated motivation system serves custom streams of content to specific students identified by Motimatic’s university customers. The content is served over paid advertising networks like Snapchat, Facebook, Instagram, Google Display Network, Pinterest and Twitter. Each Motimatic message is designed by behavioral scientists with a specific intention, such as  building confidence, community and engagement, reminding, informing, inspiring, etc[15]. Delivered in the right order and at the right time, these messages guide and encourage students toward successful completion of their assignments and degrees. Motimatic’s investors include leading innovators in the world of education, like University Ventures, New Markets Ventures and GSV Ventures.

Education and business background[edit]

Tripp received a bachelor’s degree in Economics in 1985 and an MBA in 1989, both from Stanford University. Tripp was a management consultant with Boston Consulting Group (BCG) and worked as an analyst for H&Q Technology Partners. He has also worked as a reporter and editor for The Wall Street Journal.

Lecturer and education industry roles[edit]

Tripp was a appointed a lecturer at the Stanford Graduate School of Business and the Stanford Graduate School of Education from 1999 to 2004, where he co-taught the core course for education entrepreneurs.[6] Tripp also served as Board Chair of[16] from 2004 to 2011 and as Entrepreneur in Residence at Penn State University from 2014-2016.

See also[edit]


  1. ^ "Motimatic Secures $3.4M Series A Funding to Further Automated Motivation for Students - EdSurge News". EdSurge. 2017-02-28. Retrieved 2018-03-27. 
  2. ^ The Economist: The Ideas Economy: Human Potential When the world grows up (September 2010). "The Economist" (PDF). The Economist. 
  3. ^ "Alan Tripp" The Washington Post 22 December 2010 Retrieved 21 March 2011
  4. ^ "Alan Tripp" The Chronicle of Higher Education 09 March 2011 Retrieved 21 March 2011
  5. ^ Markoff, John (2014-12-02). "Patrick Suppes, Pioneer in Computerized Learning, Dies at 92". The New York Times. ISSN 0362-4331. Retrieved 2018-03-28. 
  6. ^ "Outside Help for 'Coaching' Students". Retrieved 2018-03-29. 
  7. ^ "InsideTrack's student coaching proves completion payoff". Retrieved 2018-03-28. 
  8. ^ Bettinger and Baker (March 1, 2014). "The Effects of Student Coaching An Evaluation of a Randomized Experiment in Student Advising". 
  9. ^ "The 2013 Top 10 Most Innovative Companies by Sector: Education | Fast Company". Fast Company. Retrieved 2018-03-28. 
  10. ^ "College Coaching Startup InsideTrack Joins Nonprofit Strada Education Network - EdSurge News". EdSurge. 2017-05-08. Retrieved 2018-03-28. 
  11. ^ GmbH, "InsideTrack Joins Strada Education Network | Markets Insider". Retrieved 2018-03-28. 
  12. ^ DeBare, Illana. "Executive-style coaches put college students on track to success. Success coaches offer college freshmen encouragement, guidance". San Francisco Chronicle. 
  13. ^ Fain, Paul. "Coach Knows Best. Student coaching appears to pay off by boosting retention and graduation rates. Does outsourcing coaching make sense if a private company does it best?". Inside Higher Ed. 
  14. ^ Craig, Ryan (March 2017). "Make Online Education Great (For The First Time)". Forbes. 
  15. ^ Baker, Andrea (September 5, 2017). "EDUCAUSE Preview: Motimatic, Motivation That Works For College Students". Nibletz EdTech Everywhere. 
  16. ^ "GreatSchools, Inc.: Board of Directors - Bloomberg". Retrieved 2018-03-28.