Alaska Air Group

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Alaska Air Group Inc.
Traded as NYSEALK
Dow Jones Transportation Average Component
Industry Transportation
Founded 1985
Headquarters SeaTac, WA, United States
Area served
United States
Key people
Brad Tilden (CEO, President & Chairman of the Board)
Services Airline Services
Revenue Increase US$5.598 Billion (2015)[1]
Increase US$1.298 Billion (2015)
Increase US$848 Million (2015)
Total assets Increase US$5.195 Billion (2015)
Total equity Increase US$2.411 Billion (2015)
Number of employees
15,000 (2015)[1]
Headquarters for Alaska Air Group

Alaska Air Group Inc. is an airline holding company based in SeaTac, Washington. It owns two certificated airlines operating in the United States, Alaska Airlines[2] and Horizon Air.[3] It was formed in 1985 and acquired Horizon Air and Jet America Airlines the next year. Jet America Airlines was merged into Alaska Airlines in 1987.

Alaska Air Group subsidiaries had 14,710 employees in 2007,[4] 14,143 in 2008[5] and 12,440 in 2009.[6] On December 31, 2011, Alaska Air Group has 12,806 employees (9,640 at Alaska Airlines and 3,166 at Horizon Air), compared to 12,039 (9,013 at Alaska Airlines and 3,202 at Horizon Air) on December 31, 2010.[7][8] Alaska Airlines operates only U.S. built Boeing aircraft with up to 181 seats while Horizon operates only Canadian built Bombardier Aerospace planes with up to 76 seats.[9]

In 2011, Alaska Air Group replaced the AMR Corporation in the Dow Jones Transportation Average.[10]

On April 4, 2016, Alaska Air Group announced that it will acquire Virgin America headquartered in Burlingame, California for $57 per share. The acquisition is expected to be completed by 1 January 2017.[11] The total price for the acquisition will be approximately $2.6 billion. Alaska Air Group will continue to honor the Loyalty programs of both groups with no foreseen changes. Virgin America's founder Richard Branson is "sad" and disappointed with the merger. Virgin America shareholders will still need to vote to approve the merger.[12]


As of April 2016, Alaska Airlines' fleet consisted of 153 Boeing 737 jet aircraft while Horizon Air's fleet consisted of 52 Bombardier Q400 turboprop aircraft which is the largest and fastest member of the DHC-8 family.[7] The Alaska Airlines fleet includes Boeing 737-400, 737-700, 737-800, 737-900 and 737-900ER aircraft.[13]

Regional Fleet Branding and Aircraft[edit]

A Bombardier Q400 in Alaska/Horizon livery, reflecting the rebranding of Horizon Air

Alaska Air Group has created a new branding identity for its Horizon Air subsidiary and any other independently owned and separately directed affiliate regional airlines it chooses to contract to do regional flying business into markets too limited to be flown only upon Alaska Airlines mainline equipment.

Among the other airlines now sub-contracted to do additional flying for the Alaska Air Group are; SkyWest, Inc.'s, SkyWest Airlines whose Canadair CRJ-700 regional jet aircraft dedicated to providing service for the Alaska Air Group are painted in a very similar manner to Alaska Horizon's, illustrated in the image above.

SkyWest's fleet however, are branded Alaska SkyWest to differentiate that airlines operations of the Bombardier CRJ short haul regional jet equipment from the equipment presently used by Horizon Air, the Alaska Air Group's sole in-house regionally based short-haul air carrier subsidiary.

Principal route structure[edit]

Through its two principal airline subsidiaries, Alaska Air Group, services the needs of passenger and cargo airline markets of the Pacific Northwest with its extensive route network hub through the cities of Seattle and Portland.

In recent years, The Alaska Air Group, has expanded heavily upon routes centering upon Hawaii and other none-airline hub secondary mainland cities and airports with the demise of Aloha Airlines and ATA Airlines in 2008.

On April 4, 2016, Alaska Air Group announced plans to acquire Virgin America airlines, pending approval from US government regulators and Virgin America shareholders.[14]


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