Alaska Air Group
|This article needs additional citations for verification. (July 2009)|
|Traded as||NYSE: ALK
Dow Jones Transportation Average Component
|Headquarters||SeaTac, WA, USA|
|Brad Tilden (CEO, President & Chairman of the Board)|
|Revenue||US$4.318 Billion (FY 2011)|
|US$448.9 Million (FY 2011)|
|US$244.5 Million(FY 2011|
|Total assets||US$5.195 Billion(FY 2011|
|Total equity||US$1.173 Billion (FY 2011)|
Number of employees
|12,806 (Dec 2011)|
Alaska Air Group Inc. is an airline holding company based in SeaTac, Washington. It owns two certificated airlines operating in the United States, Alaska Airlines and Horizon Air. It was formed in 1985 and acquired Horizon Air and Jet America Airlines the next year. Jet America Airlines was merged into Alaska Airlines in 1987.
Alaska Air Group subsidiaries had 14,710 employees in 2007, 14,143 in 2008 and 12,440 in 2009. At December 31, 2011, Alaska Air Group has 12,806 employees (9,640 at Alaska Airlines and 3,166 at Horizon Air), compared to 12,039 (9,013 at Alaska Airlines and 3,202 at Horizon Air) at December 31, 2010. Alaska Airlines operates only U.S. built Boeing aircraft with up to 172 seats while Horizon operates only Canadian built Bombardier Aerospace planes with up to 76 seats.
|This section does not cite any sources. (October 2010)|
As of December 2011, Alaska Airlines' fleet consisted of 117 Boeing 737 jet aircraft while Horizon Air's fleet consisted of 48 Bombardier Q400 turboprop aircraft which is the largest and fastest member of the DHC-8 Dash 8 family. The Alaska Airlines fleet includes Boeing 737-400, 737-700, 737-800, 737-900 and 737-900ER aircraft.
Regional Fleet Branding
Alaska Air Group has created a new branding identity for its Horizon Air subsidiary and any other independently owned and separately directed affiliate regional airlines it chooses to contract to do regional flying business into markets too limited to be flown only upon Alaska Airlines mainline equipment.
Among the other airlines now sub-contracted to do additional flying for the Alaska Air Group are; SkyWest, Inc.'s, SkyWest Airlines whose Canadair CRJ-700 regional jet aircraft dedicated to providing service for the Alaska Air Group are painted in a very similar manner to Alaska Horizon's, illustrated in the image above.
SkyWest's fleet however, are branded Alaska SkyWest to differentiate that airlines operations of the Bombardier CRJ short haul regional jet equipment from the equipment presently used by Horizon Air, the Alaska Air Group's sole in-house regionally based short-haul air carrier subsidiary.
Principal route structure
Through its two principal airline subsidiaries, Alaska Air Group, services the needs of passenger and cargo airline markets of the Pacific Northwest with its extensive route network hub through the cities of Seattle and Portland.
In recent years, The Alaska Air Group, has expanded heavily upon routes centering upon Hawaii and other none-airline hub secondary mainland cities and airports with the demise of Aloha Airlines and ATA Airlines in 2008.
- "Alaska Air Group, Form 10-K, Annual Report, Filing Date Feb 21, 2012" (PDF). secdatabase.com. Retrieved Jan 2, 2013.
- "Alaska Air Group, Form 8-K, Current Report, Filing Date Oct 25, 2012". secdatabase.com. Retrieved Jan 2, 2013.
- "Alaska Air Group, Form 10-K, Annual Report, Filing Date Feb 20, 2008" (PDF). secdatabase.com. Retrieved Jan 2, 2013.
- "Alaska Air Group, Form 10-K, Annual Report, Filing Date Feb 19, 2009". secdatabase.com. Retrieved Jan 2, 2013.
- "Alaska Air Group, Form 10-K, Annual Report, Filing Date Feb 19, 2010" (PDF). secdatabase.com. Retrieved Jan 2, 2013.
- "Alaska Air Group, Form 10-K, Annual Report, Filing Date Feb 23, 2011". secdatabase.com. Retrieved Jan 2, 2013.
- Hwang, Inyoung (30 November 2011). "Alaska Air to Replace AMR in Dow Jones Transportation Average". Bloomberg Businessweek. Archived from the original on 9 May 2012. Retrieved 9 May 2012.