Alba is a sub-brand of Seiko Watch Corporation that produces a line of wristwatches. It first appeared in 1979. Using Seiko's own family of movements but with modern styling designed to appeal especially to younger customers, Alba watches are primarily aimed at Asian markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. Many of its cleaner designs also appeal to current traditionalist consumers.
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