Alba (watch)

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Alba is a sub-brand of Seiko Watch Corporation that produces a line of wristwatches. It first appeared in 1979.[1] Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases.[2]

References[edit]

  1. ^ "Company Information". ALBA-watch.com. Archived from the original on 16 May 2008. Retrieved 18 May 2008.
  2. ^ "Popularity of Alba watches". GMTplusnine.com. Archived from the original on 14 May 2008. Retrieved 18 May 2008.

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