Alex Goyette

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Alex Goyette
Born Alex Goyette
(1988-10-05) October 5, 1988 (age 29)
Residence Los Angeles, California
Nationality American
Other names Joule Thief
Education Mercer Island High School
Alma mater California State University, Northridge
Occupation Film writer, director, producer, actor
Years active 2011 – present
Website Joule Thief
Internet information
Web alias(es) Joule Thief
Web hosting service(s) YouTube

Alex Goyette (born October 5, 1988) is an American film director, writer, producer, actor, and YouTube personality. He is the writer/director of Expelled, a teen comedy which ranked #1 worldwide on iTunes during its December release. Goyette studied film at Cal State Northridge, and created his sketch comedy YouTube channel on April 17, 2011. The channel's videos have been viewed 9.5 million times.


Goyette was born on October 5, 1988[1] to a Canadian father and a half Japanese mother.[2] Goyette lived on Mercer Island, Washington for the majority of his young life.[2] Goyette began creating films and videos at the age of 11, when he first created a parody of Saving Private Ryan.[2][3] At the age of 15 he wrote his first feature film "The Safe" and began shooting it during his sophomore year of high school.

In 2007, Goyette moved to California to pursue his dream and career in filmmaking. Goyette attended Orange Coast College before transferring to Cal State Northridge where he studied from 2009 to 2012 and earned his Bachelor of Arts degree in Cinematography and Film/Video Production.[2][4]

Goyette is agnostic.[5]


Goyette created his channel, JouleTheif, on April 17, 2011.[6] Goyette would upload several viral videos on the channel.[7] The videos would accumulate 5.3 million views by July 25, 2013.[6] Goyette also influenced Matthew Fredrick, also known as Matthias, and winner of the second season of Internet Icon, to join YouTube. The two would go on to frequently collaborate with each other, and both went on to be part of the AwesomenessTV Network.[8]


While on YouTube, Goyette would appear on and work with AwesomenessTV, a YouTube channel funded by YouTube's original channel program. On his channel, Goyette directed, produced, wrote, and starred in a fake trailer centered around the Waldo character.[9] Goyette's video Waldo The Movie -Trailer Parody [HD] gave him the opportunity to have a pitch meeting with Brian Robbins and Joe Davola of AwesomenessTV.[7] The most viewed video he appeared in featured him dress up as an Apple Store employee, and drop boxes filled with items, in front of people waiting outside an Apple Store on the release day of the iPhone 5, giving the illusion that Goyette had broken several iPhones.[10] The video would go on to earn over 5.7 million views and be covered by Today.[10][11] Goyette has worked on other videos with Awesomeness, and has uploaded other prank videos as well.[3] Goyette directed and wrote a series, Expelled, for the network, starring Nathan Kress and Teala Dunn, as part of AwesomenessTV's plan to introduce new series under DreamWorks Animation.[12]

Internet Icon[edit]

In 2013, Goyette used his fake Waldo trailer video as a submission video for the second season of the YOMYOMF web series, Internet Icon. The video earned him a spot in the top 10 of the competition.[13] He was eliminated after being accused by Ryan Higa of copying an idea for "Amy's Will", although he claimed to never have seen the video. Goyette placed fifth in the competition.[14]

Overview of Internet Icon[edit]

No. Video title Challenge Result
Waldo The Movie - Trailer Parody Submission Video Advanced
1 Video Nuking "The Next YouTube Trend Challenge" Advanced
2 The Westerners Water Bottle "The Vlog/Ugly Truth Challenge" Winner
3 How to Submit a Challenge Video "The How-To Challenge" High Score
4 The Top Floor "The Chase Sequence Challenge" Advanced
5 LA Studio Noir "The Murder Mystery Challenge" Advanced
6 Amy's Will "The Prop Challenge" Eliminated


  1. ^ "Joulethief about". Facebook. Retrieved June 30, 2013. 
  2. ^ a b c d "Draw My Life - JouleThief". Joule Thief. YouTube. July 3, 2013. Retrieved July 4, 2013. 
  3. ^ a b "Alex Goyette aka JouleTheif: Tell Us Ur iD!". AwesomenessTV. YouTube. January 28, 2013. Retrieved June 30, 2013. 
  4. ^ "Alex Goyette". LinkedIn. Retrieved June 30, 2013. 
  5. ^ Goyette, Alex (June 20, 2014). Questions. Retrieved June 23, 2014. 
  6. ^ a b "JouleTheif about". Joule Thief. YouTube. Retrieved June 30, 2013. 
  7. ^ a b Michael Aaron Gallagher (February 3, 2013). "Alex Goyette is a master of the viral video (Exclusive Interview)". Stay Famous. Retrieved June 30, 2013. 
  8. ^ Kallum Green (January 13, 2013). "EXCLUSIVE: Matthew Frederick speaks with Mosh News about his YouTube career and more". Mosh News. Archived from the original on April 3, 2013. Retrieved June 30, 2013. 
  9. ^ Ethan Anderton (March 6, 2012). "Fake Trailer Imagines 'Where's Waldo' as Government Action Thriller". First Showing. Retrieved June 30, 2013. 
  10. ^ a b "iPhone 5 Box Prank - Randomness". AwesomenessTV. YouTube. September 24, 2012. Retrieved June 30, 2013. 
  11. ^ "Prankster poses as Apple employee, drops iPhone 5s". Today. October 5, 2012. Retrieved June 30, 2013. 
  12. ^ Carrasco, Ed (August 5, 2013). "AwesomenessTV Debuts Teasers For Two New Web Series At VidCon Panel". New Media Rockstars. Retrieved April 1, 2014. 
  13. ^ "Internet Icon S2 Top 10 Submission Video: Joule Thief". The YOMYOMF Network. YouTube. May 23, 2013. Retrieved June 30, 2013. 
  14. ^ "Internet Icon S2 Ep7 -- The Props Challenge (Part 2 of 2) Feat iJustine". The YOMYOMF Network. YouTube. July 4, 2013. Retrieved July 4, 2013.