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Perry at the 2011 ASTRA Awards
14 February 1963
|Occupation||Fashion designer, television personality|
Alexandros Pertsinidis (born 14 February 1963), known professionally as Alex Perry, is an Australian fashion designer and television presenter, known for his womenswear. His designs have been worn by women including HRH Crown Princess Mary, Jennifer Lopez, Kim Kardashian, Gigi Hadid, Kylie Jenner, Sandra Bullock, Giuliana Rancic, Miranda Kerr, Alessandra Ambrosio, Sarah Murdoch, Elle Macpherson, Jennifer Hawkins, Phoebe Tonkin, Natalie Portman, Nicole Richie, P!nk, Kelly Osbourne, Eva Longoria, Jessica Chastain, Kate Upton, Rosie Huntington-Whitely, Rihanna and Montana Cox.
In addition Alex Perry is an in-demand media personality. He is the longest serving cast member on Australia's Next Top Model having appeared as a judge for ten seasons and also as a judge on Asia's Next Top Model and being the host of The Real Housewives of Melbourne Reunion.
Perry was born Alexandros Pertsinidis and grew up in a migrant, working-class family in Sydney. His father is a Greek immigrant and his mother was born in Australia of Greek immigrant parents, though he Anglicised his name to Alex Perry. He has an older brother named Lee.
In 1992, Perry launched his brand from a studio in suburban Kensington, creating gowns, corsets and sheaths. Perry's gowns were quickly acclaimed. Vogue Australia was the first to feature his jewelled corsets and glamorous sheaths in their main fashion shoot. This was Alex's first editorial shoot, and the gowns photographed soon became his signature style. Alex Perry gowns have since ongoingly featured on the covers of Vogue, Harpers Bazaar, Marie Claire, InStyle Australia, Madison and Grazia Australia.
Perry relocated his studio in 1994 to Double Bay, Sydney, where he built up his clientele to include high-profile celebrities, social identities and personalities. He was a designer at the inaugural Mercedes Australian Fashion Week held in May 1995, and has shown collections each year. Perry's runway shows have featured models such as Linda Evangelista, Alessandra Ambrosio, Megan Gale, Miranda Kerr, Alyssa Sutherland, Nicole Trunfio and Lily Cole.
Perry launched his first "ready-to-wear" collection in 1998. In May 2002, Perry opened his Sydney boutique at The Strand Arcade. The Alex Perry "ready-to-wear" collection represented a new generation of evening wear which launched globally in 2013. Perry is known for his gowns, making him much in demand for red carpet and event dressing. Perry's statement dresses, often with intricate details, have led to an ever- increasing local and international client list.
International models Elle Macpherson, Linda Evangelista and Claudia Schiffer have donned his designer ball gowns and red carpet evening wear. Jennifer Lopez and Nelly Furtado both chose to perform on stage and walked the red carpet in Alex Perry gowns. His designs have also been modelled by Jennifer Hawkins.
Perry has appeared as a fashion commentator or co-host on such television programs as 50 Years of Television – Red Carpet Reportage (Seven Network), Melbourne Cup Fashions on the Field (Seven Network), the Australian Fashion Awards (Nine Network), Ultimate Make Over (Seven Network), and also provided the commentary for Prince Charles and Camilla's wedding. During its run, he was a regular guest on Mornings with Kerri-Anne on the Nine Network and still makes appearances on other morning television shows.
Perry is the only judge to appear in all ten series of the reality television series Australia's Next Top Model, which premiered in 2005. He was originally cast by the show's producer Josie Mason Campbell after she saw his performances on Mornings with Kerri-Anne.
In December 2014, STAR World Asia announced that Perry will be a part of the judging panel as a creative director of Asia's Next Top Model (cycle 3).
In September 2015, the Alex Perry Hotel & Apartments opened in Brisbane's Fortitude Valley.
Perry lives in Sydney.
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