Alexander Keith's Brewery
"Those who like it, like it a lot"
|Location||Halifax, Nova Scotia, Canada|
Alexander Keith's is a Belgian-owned Canadian brewery founded in 1820 in Halifax, Nova Scotia making it one of the oldest commercial breweries in all of North America. It was founded by Alexander Keith who emigrated from Scotland in 1817. Today, the brewery is under the control of Labatt, a subsidiary of Anheuser–Busch InBev. The brewery also produces Oland Brewery beers, distributed in Eastern Canada.
Keith's brewery produces Keith's India Pale Ale, Keith's Red Amber Ale, Keith's Premium White, Keith's Light Ale, and Keith's Nova Scotia Style Pale Ale, Keith's Nova Scotia Style Lager, and Keith's Nova Scotia Style Brown Ale for US markets. Keith's first, most popular, and most widely distributed beer is its India Pale Ale. Keith's has also produced Keith's Ambrosia Blonde, Keith's Harvest Ale, and Keith's Tartan Ale as seasonal brews. Originally brewed in the Halifax brewery, Anheuser–Busch InBev expanded production of Alexander Keith's beers to breweries in Ontario (London), Quebec (Montreal), Newfoundland (St. John's), British Columbia (Creston), and New York State (Baldwinsville),[nb 1] in addition to the original Halifax brewery which now produces beer for all of the Maritime provinces.
Alexander Keith's career as a politician, and the brewery's and Nova Scotia's Scottish heritage are used to market the beer. In 2002, the mayor of the Halifax Regional Municipality, Peter Kelly, included an invitation to visit Halifax in each case of beer.
In the mid-2000s, Keiths ran a series of television advertisements showing a beer-obsessed Scotsman, sporting mutton-chops and wearing a thick grey wool sweater and kilt. This character warned other bar patrons in an exaggerated Scottish brogue that they should not spill a drop of their Alexander Keith's ale. The ads were subsequently pulled when Robert Smith, the actor who portrayed the Scotsman, was charged with possession of child pornography in 2006 (convicted in 2008).
In the late 2000s, Keiths began a new advertising campaign using the slogan "Hold True" and later, "Made to Share". These advertisements target a younger demographic.
Alexander Keith's India Pale Ale was marketed under that name long before the bold, intensely hoppy India pale ale style gained popularity with craft brewers. Its bitterness and hop character are low to moderate, rather than the moderate to very high typical of modern craft IPAs. In the United States, the beer is marketed as Alexander Keith's Nova Scotia Style Pale Ale.
Despite (or perhaps as a result of) its lack of resemblance to the current IPA standard, Alexander Keith's India Pale Ale continues to be Nova Scotia's most popular beer and the number one specialty beer in markets across Canada.
- Alexander Keith's (February 3, 2011). "Alexander Keith’s Fine Beers Grows South of the Border". Retrieved March 2, 2013.
- "Alexander Keith's".
- "Alexander Keith's".
- Blatchford, Christie (2008-05-06). "Child-porn guilty plea ends Charter challenge". Globe and Mail (Toronto). Retrieved 2015-08-06.
- Kyonka, Nick (2008-08-26). "Keith's beer ad actor jailed for child porn". Toronto Star (Toronto). Retrieved 2015-08-06.
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