Alexandre Hohagen

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Alexandre Hohagen
Born Sao Paulo, Brazil
Residence Miami, United States
Alma mater University of São Paulo
Occupation CEO of Nobox, investor and partner at Ampfy, Botmaker, MarketUP, investor at Hyper, Busbud and Everypost. Previous V President of Google Latin America (2005-2011) and V President of Facebook Latin America & US Hispanics (2011-2015)

Alexandre Hohagen is a Brazilian executive with over 20 years of experience managing F500 companies in Latin America (Dow Chemical, HBO, UOL, Google, Facebook).

Hohagen was responsible for starting 2 of the most important global technology companies in Latin America and the US Hispanic markets. He started the operations of Google[1] in the region in 2015 and then Facebook[2] in 2011. In 2010, Hohagen became one of the first international VPs at Google, managing operations of the company in over 8 countries in the region.

Hohagen is currently the CEO of Nobox[3], investor and partner at Ampfy[4], Botmaker[5], MarketUP[6], investor at Hyper[7], Busbud[8] and Everypost[9], besides other investments VC funds and real estate in Brazil, US and Europe. Hohagen left the corporate world in 2015, after spending 5,5 years building Facebook in Latin America and US Hispanic markets. In his tenure, Hohagen was responsible to open and manage operations in more than 5 countries, with a team of 500 employees. Latin America and US Hispanics was one of the fastest growing regions between 2011-2014 for Facebook!


Hohagen has a degree in communications from Faculdades Integradas Alcantara Machado, masters in people management from the University of São Paulo and post -graduate degrees in Business Administration from the International Institute for Management Development (IMD, Switzerland) and IIHR in the Netherlands.[10]


Early career[edit]

He began his career managing public relations for Dow Chemical Brazil In 1995, he coordinated the Human Resources department for Boehringer Ingelheim and later the ABN Amro Bank.[11] Beginning in 2000,[11] he held several positions at UOL (Universo Online) including the Human Resources Director, Vice-President of advertising and e-commerce, and Director of Electronic Commerce.[12] He then became General Manager of HBO Brazil and oversaw the operations of the HBO Premium Channel and the Warner Channel.[13]

In 2008, he was nominated as an “Executivo de Valor” (Top Executive) in the IT and service sectors by the major Brazilian business newspaper Valor Economico.[14]


In 2005, Hohagen joined Google as the General Manager for Brazil[11] and held this position until August 2008.[15] At this time, Google named Brazil as the location for Google’s Latin American headquarters and Hohagen as the Managing Director of Google Latin America.[16]

Since becoming the Latin American Managing Director of Google, Hohagen has made several major business moves for Google Latin America. Not long after the promotion, Hohagen signed a term of behavior adjustment with federal prosecutors to cooperatives in the Fight Against pedophilia on the Internet.[17] Google’s social network, Orkut, which was very popular at the time in Latin America, had quickly been overrun by child pornography. Hohagen’s act of signing the Conduct Adjustment Term not only showed Google’s commitment to Brazilian law, but also Hohagen’s commitment to eradicating online pedophilia.[17] The filter Hohagen and Google implemented on Google’s Orkut social network, is said to have reduced child pornography on the site by over 70%.[18]

He oversaw the implementation of Google Public Transport for Rio de Janeiro on Google Maps in 2009.[19][20]

In 2010, he announced the “Doodle for Google” contest, in which children ages six to fifteen where invited to submit a remake of the Google logo inspired by the theme “Brazil’s Future”. For every entry Google received, the company planted a tree in a forest on the border of São Paulo and Paraná, Brazil. The winner of the contest received a laptop, a trip to the forest, and their design featured on Google for 24 hours.[21]


In 2011, Hohagen was hired as the first employee and Vice President of Facebook [22] for Latin America and US Hispanics!


  1. ^ "Google". Retrieved 2017-07-30. 
  2. ^ "Facebook - Log In or Sign Up". Facebook. Retrieved 2017-07-30. 
  3. ^ "Nobox | Ideas That Perform". Nobox. Retrieved 2017-07-30. 
  4. ^ "Ampfy | Agência de Comunicação Digital". (in Portuguese). Retrieved 2017-07-30. 
  5. ^ BotMaker. "BotMaker". Retrieved 2017-07-30. 
  6. ^ "MarketUP – Sistema de Gestão Grátis: NFe, PDV, ERP e MRP". MarketUP (in Portuguese). Retrieved 2017-07-30. 
  7. ^ Inc, HYP3R. "HYP3R, the geosocial marketing platform". Retrieved 2017-07-30. 
  8. ^ "Busbud - The Best Way to Book Bus Tickets". Busbud. Retrieved 2017-07-30. 
  9. ^ Cuscuela, Fernando. "Everypost: Social Media Platform App". Everypost. Retrieved 2017-07-30. 
  10. ^ Google Intl (in Spanish)
  11. ^ a b c Google Press Summit 2.0
  12. ^ Paulo Rebelo (2007-07-17). "Alexandre Hohagen: Big Deals in the Brazilian Web". IDG Now!. Archived from the original on 2011-03-20. Retrieved 2011-01-16. 
  13. ^ Festival of Media
  14. ^ Valor Online (in Portuguese)
  15. ^ Guilherme Felitti (2011-01-18). "Alexandre Hohagen is promoted to vice president of Google in Latin America". Globo. Retrieved 2011-01-18. 
  16. ^ Mark Hendrickson (2008-08-07). "Google Makes Brazil Center of Latin American Operations". TechCrunch. Retrieved 2011-01-18. 
  17. ^ a b "Google Signs Agreement with MP to combat pedophilia on Orkut". Reuters. 2008-07-02. Retrieved 2011-01-18. 
  18. ^ Juliana Carpanez (2008-07-02). "Filter cut by 70% images of pedophilia on Orkut, Google says". Globo. Retrieved 2011-01-18. 
  19. ^ "Governo do Rio e Google anunciam parceria inédita" [Government of Rio and Google announce an unprecedented partnership] (in Portuguese). Monitor Mercantil Digital. 2009-09-26. Archived from the original on 2011-07-06. Retrieved 2011-01-19. 
  20. ^ Mylène Neno (2009-09-22). "Google Maps service that indicates which take public transportation arrives in Rio". Globo. Retrieved 2011-01-19. 
  21. ^ Maria Fernanda Malozzi (2010-09-21). "Google faz concurso para mudar logo por 24 horas" [Google makes right call for change for 24 hours] (in Portuguese). Exame. Retrieved 2011-02-09. 
  22. ^ New York Times Blog Miguel Helft (2011-02-22). "Facebook Poaches Google's Top Executive in Latin America". New York Times. Retrieved 2011-03-17. 

14. Facebook Launches Dedicated U.S. Hispanic Brand Offer - Alexandre Hohagen Moves to Miami Offices - Hispanicize Wire - November 7, 2013