Alexandre Hohagen

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Alexandre Hohagen
Born Brazil
Residence Brazil
Alma mater University of São Paulo
Occupation Vice President of Sales for Latin America, Facebook

Alexandre Hohagen is the Vice President for Latin America and US Hispanics at Facebook.[1][2]


Hohagen has a degree in public relations from the University of São Paulo and post -graduate degrees in Business Administration from the International Institute for Management Development (IMD, Switzerland) and IIHR in the Netherlands.[1]


Early career[edit]

He began his career managing public relations for Dow Chemical Brazil In 1995, he coordinated the Human Resources department for Boehringer Ingelheim and later the ABN Amro Bank.[3] Beginning in 2000,[3] he held several positions at UOL (Universo Online) including the Human Resources Director, Vice-President of advertising and e-commerce, and Director of Electronic Commerce.[4] He then became General Manager of HBO Brazil and oversaw the operations of the HBO Premium Channel and the Warner Channel.[5]

In 2008, he was nominated as an “Executivo de Valor” (Top Executive) in the IT and service sectors by the major Brazilian business newspaper Valor Economico.[6]


In 2005, Hohagen joined Google as the General Manager for Brazil[3] and held this position until August 2008.[7] At this time, Google named Brazil as the location for Google’s Latin American headquarters and Hohagen as the Managing Director of Google Latin America.[8]

Since becoming the Latin American Managing Director of Google, Hohagen has made several major business moves for Google Latin America. Not long after the promotion, Hohagen signed a term of behavior adjustment with federal prosecutors to cooperatives in the Fight Against pedophilia on the Internet.[9] Google’s social network, Orkut, which was very popular at the time in Latin America, had quickly been overrun by child pornography. Hohagen’s act of signing the Conduct Adjustment Term not only showed Google’s commitment to Brazilian law, but also Hohagen’s commitment to eradicating online pedophilia.[9] The filter Hohagen and Google implemented on Google’s Orkut social network, is said to have reduced child pornography on the site by over 70%.[10]

He oversaw the implementation of Google Public Transport for Rio de Janeiro on Google Maps in 2009.[11][12]

In 2010, he announced the “Doodle for Google” contest, in which children ages six to fifteen where invited to submit a remake of the Google logo inspired by the theme “Brazil’s Future”. For every entry Google received, the company planted a tree in a forest on the border of São Paulo and Paraná, Brazil. The winner of the contest received a laptop, a trip to the forest, and their design featured on Google for 24 hours.[13]


In 2011, Hohagen was hired as the Vice President of Sales for Latin America at Facebook.[2]


  1. ^ a b Google Intl (Spanish)
  2. ^ a b New York Times Blog Miguel Helft (2011-02-22). "Facebook Poaches Google's Top Executive in Latin America". New York Times. Retrieved 2011-03-17. 
  3. ^ a b c Google Press Summit 2.0
  4. ^ Paulo Rebelo (2007-07-17). "Alexandre Hohagen: Big Deals in the Brazilian Web". IDG Now!. Retrieved 2011-01-16. 
  5. ^ Festival of Media
  6. ^ Valor Online (Portuguese)
  7. ^ Guilherme Felitti (2011-01-18). "Alexandre Hohagen is promoted to vice president of Google in Latin America". Globo. Retrieved 2011-01-18. 
  8. ^ Mark Hendrickson (2008-08-07). "Google Makes Brazil Center of Latin American Operations". TechCrunch. Retrieved 2011-01-18. 
  9. ^ a b "Google Signs Agreement with MP to combat pedophilia on Orkut". Reuters. 2008-07-02. Retrieved 2011-01-18. 
  10. ^ Juliana Carpanez (2008-07-02). "Filter cut by 70% images of pedophilia on Orkut, Google says". Globo. Retrieved 2011-01-18. 
  11. ^ "Governo do Rio e Google anunciam parceria inédita" [Government of Rio and Google announce an unprecedented partnership] (in Portuguese). Monitor Mercantil Digital. 2009-09-26. Retrieved 2011-01-19. 
  12. ^ Mylène Neno (2009-09-22). "Google Maps service that indicates which take public transportation arrives in Rio". Globo. Retrieved 2011-01-19. 
  13. ^ Maria Fernanda Malozzi (2010-09-21). "Google faz concurso para mudar logo por 24 horas" [Google makes right call for change for 24 hours] (in Portuguese). Exame. Retrieved 2011-02-09. 

14. Facebook Launches Dedicated U.S. Hispanic Brand Offer - Alexandre Hohagen Moves to Miami Offices - Hispanicize Wire - November 7, 2013