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Alfie Deyes

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Alfie Deyes
Alfie Deyes by Gage Skidmore.jpg
Deyes at VidCon 2014 in Anaheim, California
Personal information
Born Alfred Sidney Deyes
(1993-09-17) 17 September 1993 (age 23)[1]
Enfield, London, United Kingdom
Nationality British
Residence Brighton, United Kingdom
Occupation YouTuber, vlogger, author
Partner(s) Zoe Sugg
YouTube information
Channel PointlessBlog
Years active 2009–present
Subscribers 5.5 Million (main)
3.9 Million (vlogs)
1.9 Million (games)
Total views 468+ million (main)
757+ million (vlogs)
205+ million (games)
Associated acts Zoe Sugg, Joe Sugg, Louise Pentland
Subscriber and view counts updated as of 26 May 2017.

Alfred Sidney "Alfie" Deyes (born 17 September 1993)[1] is an English YouTuber and author who runs the YouTube channels PointlessBlog, PointlessBlogVlogs (previously PointlessBlogTv) and PointlessBlogGames (previously AlfieGames). Since 2014 he has released three books in his Pointless Book series and one as an autobiography. On 4 September 2014, he released his first book called "The Pointless Book". This was followed by another book, "The Pointless Book 2". Deyes released it on 26 March 2015. His third book, "The Scrapbook Of My Life" was released on 24 March 2016. In 2017, Deyes announced his third and final book in "The Pointless Book" series titled "The Pointless Book 3", which was released on 13 July 2017.


Deyes started his PointlessBlog YouTube channel in 2009. As of May 2016, the channel has over 5.5 million subscribers and over 468 million views on YouTube.[2][3] His vlogging channel has 3.9 million subscribers and over 757 million views, his gaming channel has 1.9 million subscribers and over 205 million views. [4] He also has a following of 3.2 million followers on Twitter and 4 million followers on Instagram.[3] He was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013,[5] and was featured on the cover of the January 2014 edition of Company magazine for the "Generation YouTube" feature.[6][7]

Deyes has collaborated with a number of other YouTubers; including Tanya Burr, Louis Cole, Louise Pentland, Grace Helbig, Tyler Oakley, Troye Sivan, Miranda Sings, Joe Sugg, Zoe Sugg and Jim Chapman. He also created a couple of videos with Ariana Grande for the You Generation network on YouTube.[8] He currently stars, along with a number of other YouTubers, in the Style Haul series The Crew, described by teen website as "the male version of Loose Women, but a bit less pervy".[9][10]

In 2013, Deyes was a member of the "Guinness World Records OMG!" channel (GWRomg) and held a number of world records, including "Most bangles put on in 30 seconds by a team of two", along with YouTubers Marcus Butler and 'Laurbubble' (which they still hold); and "Most party poppers popped in 30 seconds" with a count of 29, beating the previously set record by 1 (he subsequently lost this to Ashrita Furman in October 2013), and filling the most pancakes in one minute, with chocoate sauce and bananas, which was 7.[11][12][13]

Deyes was included in the 2015 Debrett's 500, listing the most influential people in Britain, under the New Media category.[14][15]

The Pointless Books

Deyes signed a book deal with Blink Publishing in 2014, with his debut book The Pointless Book due for release in September of the same year.[16][17][18] The book is part journal, part activity book and includes a free downloadable app and social media integration.[16][17][18] It has been unfavourably compared to Keri Smith's Wreck This Journal, which contained some similar ideas.[19][20][21] Rhik Samadder, for The Guardian, stated "It’s a bit like the activity sheets given to children in museums and on planes to keep them quiet. Most of the pages are largely blank, containing instructions to "Draw a selfie" or "Fill this page in with whatever you want!", and found that while "It may not be Moby Dick", he stated that "the Pointless Book is a canny piece of merchandising."[22]

A sequel to The Pointless Book, The Pointless Book 2, was released on 26 March 2015 and features similar content.[23] It became the second best selling non-fiction book in its first week of release.[24] In 2017, Deyes announced a third and final book in the series titled The Pointless Book 3. It is set for release on 13 July 2017. [25]


Deyes was featured on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.[26][27][28]

Deyes was part of the 'YouTube Boyband' that raised money for Comic Relief and was featured in The Guardian.[29][30][31]


In November 2014, Deyes appeared on The Radio 1 Breakfast Show with Nick Grimshaw alongside fellow vlogger Marcus Butler.[32]


Alongside fellow YouTubers Joe Sugg and Marcus Butler, Alfie starred in an episode of the British television show Release the Hounds. Their episode aired on the 2nd March 2017.[33]

Personal life

Deyes was educated at Varndean School in Brighton.[citation needed] He is in a relationship with fellow YouTube star Zoella.

Awards and nominations

Year Nominated Award Result
2014 "Ariana Does My Makeup" with Ariana Grande Teen Choice Award for Choice Web Collaboration Nominated
2015 Nickelodeon Kid's Choice Awards UK Favourite Vlogger Nominated[34][35]
2015 BBC Radio 1 Teen Awards Best British Vlogger Nominated


  1. ^ a b Berry, Jo (2015). The Alfie & Zoella A-Z: The Unofficial Ultimate Guide to the Vlogging Super-Couple. Orion. p. 12. ISBN 978-1-4091-6101-1. 
  2. ^ "PointlessBlog YouTube Channel Stats, Subscriber Statistics, Ranking". Retrieved 22 April 2015. 
  3. ^ a b Cullen, Clare (18 February 2014). "What's trending on Twitter today – and why". Retrieved 13 March 2014. 
  4. ^ "PointlessBlogTv YouTube Channel Stats, Subscriber Statistics, Ranking". Retrieved 22 April 2015. 
  5. ^ "Alfie Deyes | 12 Web-savvy entrepreneurs to watch". Yahoo! News. 24 December 2013. Retrieved 13 March 2014. 
  6. ^ "January Issue Of Company – Out Now!". Company. Retrieved 13 March 2014. 
  7. ^ Cox, Lizzie (11 December 2013). "YouTubers Zoella, Alfie Deyes, Tanya Burr and more star in shoot for Company Magazine – pics and behind the scenes videos". Retrieved 13 March 2014. 
  8. ^ Wood, Lucy (31 October 2013). "Ariana Grande does YouTuber Alfie Deyes’ makeup, and it ain’t pretty (but it is funny)". Retrieved 13 March 2014. 
  9. ^ Weinger, Erin (3 December 2013). "FremantleMedia North America Partners With StyleHaul on Multi-Series, Multi-Year Deal". The Hollywood Reporter. Retrieved 13 March 2014. 
  10. ^ Fole, Linds (12 January 2014). "YouTubers Alfie Deyes, Caspar Lee, Jim Chapman and Marcus Butler talk relationships on new blokey chat show The Crew". Retrieved 13 March 2014. 
  11. ^ Molloy, Mark (29 December 2012). "Party popping Guinness World Record broken | Metro News". Metro. Retrieved 13 March 2014. 
  12. ^ "Revealed – The YouTube personalities joining our new channel Guinness World Records: OMG!". Guinness World Records. 11 October 2012. Retrieved 13 March 2014. 
  13. ^ "Most party poppers popped in 30 seconds". 2 October 2013. Retrieved 13 March 2014. 
  14. ^ Metcalfe, Luisa (2015-01-25). "Debrett's names Russell Brand and Zoella on 500 most influential list". The Daily Mail. Retrieved 2015-01-29. 
  15. ^ Watson, Leon (25 January 2015). "Zoella and Alfie feature in Debrett's 500 most influential people in Britain". The Daily Telegraph. Retrieved 2015-01-29. 
  16. ^ a b Carpenter, Caroline (2010-07-20). "Blink signs YouTube star". The Bookseller. Retrieved 2014-08-18. 
  17. ^ a b DeSimone, Evan (2014-08-15). "PointlessBlog Brings You The Pointless Book". NewMediaRockstars. Retrieved 2014-08-18. 
  18. ^ a b Whalen, Andrew (2014-08-15). "The Pointless Book Announced: PointlessBlog YouTuber Alfie Deyes To Release Book". IBT Media. Archived from the original on 19 August 2014. Retrieved 2014-08-18. 
  19. ^ "Oh my Deyes". Private Eye (1377). London. 17 October 2014. p. 27. 
  20. ^ Nurjehan Mohamed (2014-09-23). "The point of pointlessness". The Rakyat Post. Retrieved 2014-12-04. 
  21. ^ Morgan, Tom (2014-10-20). "Pointless Book reviews: The good, the bad and the ugly". Tube Chum. Retrieved 2014-12-04. 
  22. ^ Samadder, Rhik (28 September 2014). "Alfie Deyes, the 21-year-old king of YouTube: 'He's normal, not like celebrities'". The Guardian. Retrieved 4 December 2014. 
  23. ^ "Second Alfie Deyes book released early". The Bookseller. 2015-03-24. Retrieved 2015-04-13. 
  24. ^ "Between the covers: What's really going on in the world of books". The Independent. 2015-04-04. Retrieved 2015-04-13. 
  25. ^ Shafi, Sarah (2014-11-18). "Blink signs two more from YouTube star Alfie Deyes". The Bookseller. Retrieved 2014-11-24. 
  26. ^ Petridis, Alexis (2014-11-16). "Do They Know It's Christmas review – in tune with non-musical times". The Guardian. Retrieved 2014-12-01. 
  27. ^ Butterly, Amelia (2014-11-16). "Zoella talks 'surreal' experience of singing with Band Aid 30". BBC Newsbeat. Retrieved 2014-12-01. 
  28. ^ Pocklington, Rebecca (2014-11-17). "Who's who in Band Aid 30? One Direction, Bono, vloggers and more". The Mirror. Retrieved 2014-12-01. 
  29. ^ Dobbins, Amanda (21 April 2014). "Meet the YouTube Boy Band". Vulture. Retrieved 4 December 2014. 
  30. ^ Dredge, Stuart (21 March 2014). "YouTube Boy Band's cover version of It's All About You becomes viral hit". The Guardian. Retrieved 2014-12-03. 
  31. ^ "Marcus Butler, Alfie Deyes, Joe Sugg, Jim Chapman and Caspar Lee are The YouTube Boyband for Sport Relief". 2014-03-10. Retrieved 2014-12-03. 
  32. ^ Wood, Lucy (2014-11-20). "Marcus Butler and Alfie Deyes play Call or Delete with Grimmy on Radio 1". Retrieved 2014-12-04. 
  33. ^ Weiss, Geoff (2017-02-02). "The Trailer For Marcus Butler, Alfie Deyes, And Joe Sugg’s Reality TV Debut Has Arrived". Tubefilter. Retrieved 2017-03-10. 
  34. ^ Laing, Greg (2015-02-20). "Ariana Grande, Spider-Man lead Nickelodeon Kids' Choice Awards nominees". Digital Spy. Retrieved 2015-02-23. 
  35. ^ Bacon, Lucy (2015-02-20). "One Direction, Zoella & Ed Sheeran Nominated For Kids' Choice Awards!". MTV. Retrieved 2015-02-23. 

External links