Alfie Deyes

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Alfie Deyes
Alfie Deyes by Gage Skidmore.jpg
Deyes at VidCon 2014 in Anaheim, California
Personal information
BornAlfred Sidney Deyes
(1993-09-17) 17 September 1993 (age 25)[1]
Enfield, London, England
ResidenceBrighton, England
OccupationYouTuber, vlogger, author
Partner(s)Zoe Sugg
YouTube information
Years active2009–present
Subscribers5.1 Million (main)
3.8 Million (vlogs)
1.7 Million (games)
Total views491+ million (main)
969+ million (vlogs)
212+ million (games)
Associated actsZoe Sugg, Joe Sugg, Louise Pentland, Poppy Deyes
YouTube Silver Play Button 2.svg 100,000 subscribers 2011
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2013
Updated 26 May 2017

Alfred Sidney Deyes (born 17 September 1993)[1] is an English YouTuber, vlogger, property investor and author who runs the YouTube channels Alfie Deyes (formerly PointlessBlog), Alfie Deyes Vlogs (formerly PointlessBlogVlogs) and PointlessBlogGames. On 4 September 2014, he released his first book, The Pointless Book. Since 2014 he has released three books in his Pointless Book series and one as an autobiography.



Deyes started his PointlessBlog YouTube channel in 2009. As of May 2016, the channel has over 5.5 million subscribers and over 481 million views on YouTube.[2][3] His vlogging channel has 4.1 million subscribers and over 884 million views, his gaming channel has 1.8 million subscribers and over 209 million views.[4] He also has a following of 3.2 million followers on Twitter and 4 million followers on Instagram.[3] He was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013,[5] and was featured on the cover of the January 2014 edition of Company magazine for the "Generation YouTube" feature.[6][7]

Deyes has collaborated with a number of other YouTubers; including Tanya Burr, Louis Cole, Louise Pentland, Grace Helbig, Tyler Oakley, Troye Sivan, Miranda Sings, Joe Sugg, Zoe Sugg and Jim Chapman. He also created a couple of videos with Ariana Grande for the You Generation network on YouTube.[8] He currently stars, along with a number of other YouTubers, in the Style Haul series The Crew, described by teen website as "the male version of Loose Women, but a bit less pervy".[9][10]

In 2013, Deyes was a member of the "Guinness World Records OMG!" channel (GWRomg) and held a number of world records, including "Most bangles put on in 30 seconds by a team of two", along with YouTubers Marcus Butler and 'Laurbubble' (which they still hold); and "Most party poppers popped in 30 seconds" with a count of 29, beating the previously set record by 1 (he subsequently lost this to Ashrita Furman in October 2013), and filling the most pancakes in one minute, with chocolate sauce and bananas, which was 7.[11][12][13]

Deyes was included in the 2015 Debrett's 500, listing the most influential people in Britain, under the New Media category.[14][15]

In 2018, Deyes uploaded a video called "Living on £1 for the day" (which was later changed to "Spending £1 in 24 hours" in order to make it "less misleading"); the video, in which Deyes tries to experience what it is like to live below the poverty line, he swaps his regular filtered water for tap water, gets a free box of doughnuts and even goes on a shopping spree during his challenge to only spend £1. The video garnered much controversy, and later Deyes deleted the video and uploaded an apology video, which was quickly turned into a meme, as it contained the line "I just want to 100% clear up right now that I am not a Tory."[16]

In 2019, Deyes announced that after ten years, he was no longer to be known on YouTube as 'PointlessBlog'. Instead, he has named his channels, 'Alfie Deyes' (main channel) and Alfie Deyes Vlogs' (vlog channel). As of 9 February 2019, Deyes' gaming channel name 'PointlessBlogGames' remains unchanged. His Instagram and Twitter handles have also changed to '@alfiedeyes'.

Published works[edit]

Deyes signed a book deal with Blink Publishing in 2014, with his debut book The Pointless Book due for release in September of the same year.[17][18][19] The book is part journal, part activity book and includes a free downloadable app and social media integration.[17][18][19] It has been unfavourably compared to Keri Smith's 2007 book Wreck This Journal,[20] which contained some similar ideas.[21][22][23] Rhik Samadder, for The Guardian, stated "It's a bit like the activity sheets given to children in museums and on planes to keep them quiet. Most of the pages are largely blank, containing instructions to "Draw a selfie" or "Fill this page in with whatever you want!", and found that while "It may not be Moby Dick", he stated that "the Pointless Book is a canny piece of merchandising."[24]

A sequel to The Pointless Book, The Pointless Book 2, was released on 26 March 2015 and features similar content.[25] It became the second best selling non-fiction book in its first week of release.[26]

Deyes released a standalone autobiography, The Scrapbook Of My Life on 24 March 2016.

In 2017, Deyes announced a third and final book in the Pointless Book series titled The Pointless Book 3. It was released on 13 July 2017.[27]


Deyes was featured on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.[28][29][30]

Deyes was part of the 'YouTube Boyband' that raised money for Comic Relief and was featured in The Guardian.[31][32][33]


In November 2014, Deyes appeared on The Radio 1 Breakfast Show with Nick Grimshaw alongside fellow vlogger Marcus Butler.[34]


Alongside fellow YouTubers Joe Sugg and Marcus Butler, Alfie starred in an episode of the British television show Release the Hounds. Their episode aired on 2 March 2017.[35]

In 2018, Deyes starred in a celebrity edition episode of The Crystal Maze.[36]

Business interests[edit]

Deyes is director of PointlessBlog Ltd[37] and Pointless Holdings Ltd,[38] alongside Dominic Smales (CEO of Gleam Futures, a digital talent management company).[39] He was also director of The Creator Store, before it ceased trading in 2018 after Deyes founded A to Z Creatives.[40][41]

Deyes and Zoe Sugg are directors of A to Z Creatives and A to Z Merchandise, a Brighton-based brand agency, which they founded in 2018.[42][43] They are also directors of Crew Live Limited (the company responsible for YouTube convention Hello World)[44] alongside fellow YouTubers Tanya Burr, Marcus Butler, Jim Chapman, Caspar Lee, Louise Pentland, Niomi Smart, Joe Sugg, and Gleam Futures CEO Dominic Smales.[45]


£1 Video[edit]

In 2018 Deyes uploaded a video to his YouTube channel called "Living on £1 for 24 hours" where his aim was to spend only £1 for a full day. He received massive backlash from this video by fans and news companies alike[46]who claimed that Alfie was making a mockery of poverty. The claims come as Alfie went shopping for clothes during the video and continued to use luxury items such as his car. He was also given free food for being recognised from his YouTube channel, people ultimately claimed that a person living on £1 would not be able to do that. On 18 June 2018 Deyes uploaded a video to his vlogging channel titled "Lets talk about the £1 video". In the video he apologised for everything he did in the original £1 video and he claimed he didn't mean to mock poverty in any way or form[47]. He subsequently removed the "Living on £1 for 24 hours" video from YouTube and donated all revenue from that video to charity.

Interview with YouTube's C.E.O.[edit]

On 4 August 2019, Deyes published a video in which he interviewed YouTube's Chief Executive Officer, Susan Wojcicki.[48] In the video Alfie talked about many different topics such as demonetisation and harassment. Although many people praised Alfie for his interview with the Head of YouTube he came under scrutiny on part of the discussions he provoked. In the interview Deyes talked about commentary and drama channels claiming that many creators he knew didn't feel they have the freedom to belong to YouTube based on these commentary and drama channels. Many criticised Alfie for trying to stop drama channels from claiming the same success that he has achieved from uploading videos. [49] Many well known creators slated Alfie on his comments and claimed that the only reason that Alfie dislikes commentary channels is because some of them talk about him. He was also heavily criticised for interrupting Susan throughout the interview when she was trying talk about the topics.

Personal life[edit]

Deyes was born in Enfield, London. His family relocated to Brighton, East Sussex when he was four years old.[50] Deyes was educated at Varndean School in Brighton and then attended Varndean College,[51] achieving the grades he needed to go to university.[50] Despite being offered a place, Deyes chose to defer university and take a gap year in order to spend time travelling. Subsequently, at the end of his gap year, he chose not to attend university and continue pursuing his successful YouTube career. From age 11 to 14, Deyes participated in competitive gymnastics.[50]

He has been in a relationship with fellow YouTube star Zoe Sugg, known publicly as Zoella, since October 2012.[52][53] In early 2013, Deyes moved into a flat in London, with YouTuber Caspar Lee. Deyes moved back to Brighton in autumn 2013, eventually moving into a house with Sugg in October 2014. Shortly after moving in together, Deyes and Sugg bought a black pug named Nala.[54] In June 2017, the couple upgraded to a larger seven-bedroom house,[55] which had been purchased in July 2015 and renovated over several months.[56]

Awards and nominations[edit]

Year Nominated Award Result Ref.
2014 "Ariana Does My Makeup" with Ariana Grande Teen Choice Award for Choice Web Collaboration Nominated
2015 Nickelodeon Kid's Choice Awards UK Favourite Vlogger Nominated [57][58]
BBC Radio 1 Teen Awards Best British Vlogger Nominated


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External links[edit]