Algoa FM

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Algoa FM
Algoa FM Logo
Broadcast area Eastern Cape
Slogan From the Garden Route to the Wild Coast
Frequency 94.0 - 97.0 MHz
First air date 1 January 1986
Format Adult Contemporary[1]
Owner African Media Entertainment group (AME)
Website www.algoafm.co.za

Algoa FM is a Commercial radio station established to cater for the needs of the Eastern Cape and the Garden Route of South Africa in the 1980s and is still a driving force in the media of the present day.

The station is licensed to broadcast as an Adult Contemporary radio station and plays music suited for the tastes of the people in the region of the Eastern Cape and Garden Route. This is monitored by the South African licensing authority known as the Independent Communications Authority of South Africa, or ICASA.

Recent Footprint Extension[edit]

Algoa FM was granted an extension to their licensed broadcast region by ICASA in 2011. The additional transmitter split extends their broadcast footprint across the Garden Route to Mossel Bay. The signal was officially switched on in December 2011 by the station's Managing Director, Dave Tiltmann. Algoa FM now reaches the popular coastal towns of Knysna, George, Wilderness and Sedgefield.

Corporate[edit]

Algoa FM, together with Free State’s OFM[1] and radio sales house United Stations [2] are part of the African Media Entertainment group (AME)[3]. AME is a focused media group with clearly identified expansion objectives and core interests in the production, distribution and other commercial exploitation of all forms of content for the media, communication and entertainment industries.[2]

Vision[edit]

  • Algoa FM aspires to be the leading and most admired media brand

Mission Objectives[edit]

  • To provide entertaining and informative content to our target market
  • To maintain a culture of service excellence
  • To nurture an environment conducive to initiative, creative expression and personal responsibility
  • To nurture a fervent commitment to our community

Studios[edit]

Algoa FM operates from Digital studios in their head offices based at The Boardwalk Casino and Shopping Complex in Port Elizabeth, South Africa. There are three Drive shows from 3pm-7pm that cover different areas namely; the Drive with Gordon Graham that covers the Border Region (East London through King William’s Town, Queenstown and up to Aliwal North), the Drive with Jacques Arendt that covers the Garden Route (from Knysna to Mossel Bay), and the Drive with Wayne Hart that covers Port Elizabeth and the remainder of the Algoa FM broadcast area. The Drive in East London and the Garden Route broadcasts through the Algoa FM signal as a transmitter split.

Footprint[edit]

Algoa FM reaches throughout the Eastern Cape and Garden Route, from Mossel Bay to Barkly East and as far north as Colesberg.

A map and break down of areas as well as frequencies can be found here: Footprint

Broadcast languages[edit]

  • Predominantly English[1]

Broadcast time[edit]

Target audience[edit]

  • Age Group 25 - 49, upper income earners[1]

Total Audience: AMPS 2015 BA (July 2014 – June 2015) 771 000 past seven days listeners

References[edit]

  1. ^ a b c d The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. 
  2. ^ Algoa FM Website

External links[edit]