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Aliexpress logo.svg
Type of site
Online shopping
OwnerAlibaba Group
Current statusActive
AliExpress self-service delivery station in Katowice, Poland, 2020
Aliexpress pavilion, Moscow Leningradsky railway station, 2016

AliExpress (Chinese: 全球速卖通) is an online retail service based in China and owned by the Alibaba Group.[1] Launched in 2010,[2][3] it is made up of small businesses in China and other locations, such as Singapore, that offer products to international online buyers. It is the most visited e-commerce website in Russia[4] and was the 10th most popular website in Brazil.[5] It facilitates small businesses to sell to customers all over the world. AliExpress has drawn comparison to eBay, as sellers are independent and use the platform to offer products to buyers.[6][7]

Business model[edit]

AliExpress started as a business-to-business buying and selling portal. It has since expanded to include business-to-consumer, consumer-to-consumer, cloud computing and payment services. As of 2016 AliExpress ran websites in English, Spanish, Dutch, French, Italian, German, Polish, Turkish, Portuguese, Indonesian and Russian languages - English being the default offered to those countries with languages outside the preceding list.[8] AliExpress is often used by e-commerce stores that use a dropship business model.[9]

Sellers on AliExpress can be either companies or individuals. AliExpress is different from Amazon because it acts only as an e-commerce platform and does not itself sell products directly to consumers.[10] It directly connects Chinese businesses with buyers.

Although most of the retailers are Chinese, AliExpress is aimed at international buyers and does not sell to customers in mainland China.[5] Customers in China use fellow Alibaba-subsidiary Taobao, because of its convenience in delivery and service, especially the payment method, Alipay. The site offers a popular affiliate marketing program where partners are rewarded with a commission on sales for sending visitors to the site.[citation needed]

Controversies and reviews[edit]

In November 2020, India's Ministry of Electronics and Information Technology banned the AliExpress mobile phone app and 42 other apps from China.[11]

In 2022, the Office of the United States Trade Representative added AliExpress to its list of Notorious Markets for Counterfeiting and Piracy.[12][13]

AliExpress is not accredited by the Better Business Bureau Review which (as of September 3, 2022) lists 240 complaints about the e-commerce platform.[14] In review ratings (with 5.0 being the highest), review aggregator gives a 2.7 rating for AliExpress out of 127,882 reviews, with "invited" reviews tending to be the more positive.[15] Another review source,, provides 1.00 score for AliExpress based upon 7,562 reviews.[16] provides a low 1.5 rating (out of 5) for Aliexpress based upon 2,185 Reviews.[17] Likewise Aliexpress receives a 1.4 rating from based upon 935 reviews,[18] AliExpress is rated at 37% by based upon 5,089 votes.[19]


  1. ^ "Can you tell me the diffrence [sic] between Alibaba and Aliexpress?". Help Center. Retrieved 6 January 2021.
  2. ^ Dowsett, Sonya (3 March 2020). "Alibaba's AliExpress warns of possible coronavirus delays". U.S. Retrieved 9 September 2020.
  3. ^ "How a pandemic led the world to start shopping on Alibaba". Financial Times. 28 April 2020. Retrieved 9 September 2020.
  4. ^ Tsydenova, Nadezhda (10 July 2020). "AliExpress Russia eyes $10 billion turnover by 2022-2023, up an estimated 66%". Reuters. Retrieved 26 July 2021.
  5. ^ a b Slater, Matt (18 December 2014). "What is Aliexpress?". China Checkup. Retrieved 15 December 2021.
  6. ^ "Ebay vs Aliexpress - Which is better?". Top Reviews for You. 12 August 2017. Retrieved 2 August 2019.
  7. ^ Hsiao, Aron. "ebay Versus AliExpress? Where You Should Be Shopping". The Balance Small Business. Retrieved 2 August 2019.
  8. ^ "A Brief History of Jack Ma, Alibaba and AliExpress". Alixblog. 23 March 2016. Retrieved 22 May 2017.
  9. ^ "The Definitive Guide to Dropshipping with AliExpress". Shopify. Retrieved 20 January 2020.
  10. ^ "AliExpress Is Cheap, But Is It Safe to Shop There?". 4 December 2019.
  11. ^ "AliExpress among 43 new Chinese apps banned in India: Check full list". The Indian Express. 25 November 2020. Retrieved 25 November 2020.
  12. ^ Singh, Kanishka (18 February 2022). "U.S. adds e-commerce sites operated by Tencent, Alibaba to 'notorious markets' list". Reuters. Retrieved 18 February 2022.
  13. ^ "USTR Releases 2021 Review of Notorious Markets for Counterfeiting and Piracy". United States Trade Representative. Retrieved 18 February 2022.
  14. ^ "AliExpress". International Association of Better Business Bureau. International Association of Better Business Bureaus, Inc. Retrieved 3 September 2022.
  15. ^ "Aliexpress". Trustpilot. Trustpilot, Inc. Retrieved 3 September 2022.
  16. ^ "AliExpress". ResellerRatings. RSR Acquisition, LLC.
  17. ^ "Aliexpress Reviews". Retrieved 3 September 2022.
  18. ^ "". Pty. Ltd. Retrieved 3 September 2022.
  19. ^ "". Retrieved 3 September 2022.

External links[edit]