AllClear ID

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AllClear ID
Headquarters Austin, Texas
Key people
Bo Holland, Founder and CEO

AllClear ID (aka AllClear and formerly Debix) provides products and services that help protect people and their personal information from threats related to identity theft. AllClear ID is led by technology and customer service teams who advise companies on data breach response and support consumers who have become victims of identity theft.

Data Breach Response Services[edit]

The breach response services from AllClear ID include notification, call center & customer support, and identity protection products. Notification provides access to identity protection services. The call center provides a team experienced in managing the anxiety of breach victims to answer questions about the incident, reassure individuals, and explain the identity protection services offered. Products are available to mitigate risk from different types of breaches including compromised credit cards, passwords, health information, and Social Security numbers. AllClear ID has worked with large companies to manage sensitive and highly-visible breach responses including The Home Depot, P.F. Chang's, Michael's/Aaron Brothers, The UPS Store, Dairy Queen, Albertson's/SuperValu, and Anthem BCBS.[citation needed]

Consumer Identity Protection Products[edit]

AllClear ID offers multiple products for various protection needs. AllClear Pro includes a $1 million ID Theft insurance policy, secure phone alerts, and identity theft and credit monitoring. AllClear Pro was ranked second overall in Javelin’s Fifth Annual ID Protection Services Scorecard, with Identity Guard placing first.[1]

Child Identity Theft Research[edit]

In April 2011 AllClear ID released a report with Richard Power, a distinguished fellow at Carnegie Mellon University CyLab, on the prevalence of child ID theft. Using the data supplied by AllClear ID, Power completed the largest report ever done on child identity theft. From the database of over 40,000 children, Power found that 4,311 had someone else using their Social Security numbers.[2]

The Today Show led a follow-up investigation, interviewing victims of child identity theft. Investigators found the thieves who were still living and working using a child's Social Security number.[3]

In July 2011, CEO Bo Holland, along with leaders from the Social Security Administration, Identity Theft 911, The Identity Theft Resource Center, and more, spoke at Stolen Futures, the FTC forum on Child Identity Theft.[4] There he presented the findings from the CyLab report on child identity theft, as well as findings from follow up data sampling since the report release.[5]

In May 2012, AllClear ID released a follow-up report on child ID theft data involving 27,000 minors.[6][7] This report further confirmed the growing problem of child identity theft, indicating that children were targeted at a rate 35 times greater than that of adults[8]

Awards and recognition[edit]

  • August 2011 - Awarded "Best in Resolution" by Javelin Strategy & Research
  • February 2012 - Awarded 5 Stevie Awards for Sales & Customer Service: Customer Service Department of the Year, Contact Center of the Year, Best Use of Technology in Customer Service, Front-Line Customer Service Professional of the Year (Investigator Christy McCarley), Customer Service Leader of the Year (VP of Customer Services & Chief Investigator Jamie May)[9]
  • February 2013 - Awarded 5 Stevie Awards for Customer Service: Contact Center of the Year, Best Use of Technology in Customer Service, Front-Line Customer Service Professional of the Year, Contact Center Manager of the Year, and Customer Service Department of the Year.[10]
  • February 2014 - Awarded 5 Stevie Awards for Customer Service: Young Customer Service Professional of the Year, Customer Service Department of the Year, Innovation in Customer Service, Contact Center of the Year, Customer Service Professional of the Year.[11]


  • 2004: Founded by Bo Holland, originally named Debix, Inc.
  • April 2011: Carnegie Mellon CyLab and AllClear ID released "Child Identity Theft" research reporting that child identity theft is a faster-growing crime than adult identity theft[12][13]
  • May 2011: Partnered with Sony for PlayStation Network outage[14]
  • July 2011: Instant Authorization patent approved (U.S. Patent No. 7,983,979)
  • July 2011: Bo Holland presents Child Identity Theft research to Federal Trade Commission[4][15]
  • March 2012: Debix company name changed to AllClear ID, Inc.[16]
  • May 2012: Released "Child Identity Theft" research reporting "Criminals are targeting the youngest children. 15% of victims were five years old and younger, an increase of 105% over the 2011 findings"[6][17]
  • August 2014: AllClear ID Plus offered to victims of the Home Depot Credit Card breach of 2014.[18]
  • February 2015: AllClear ID Secure and Pro offered to victims of the Anthem Inc. data breach of 2015.[19]


  1. ^ Simon, Jeremy. "Study: ID protection tools work, but you'd better comparison shop". 
  2. ^ Greene, Tim. "Thieves are stealing children's identities". Network World. 
  3. ^ Sulivan, Bob (5 May 2011). "Stop ID thieves from stealing your kid's credit". Archived from the original on 4 June 2011. Retrieved 7 June 2011. 
  4. ^ a b Stolen Futures, a forum on child identity theft
  5. ^ web page has a redirect loop Archived October 17, 2011, at the Wayback Machine.
  6. ^ a b "Child Identity Theft Statistics - Child Identity Theft Protection - Identity Theft Research - AllClear ID Research". Retrieved 10 January 2015. 
  7. ^ "Service to protect kids from ID theft launches". USA Today. 2 May 2012. 
  8. ^ "Child Identity Theft Statistics - Child Identity Theft Protection - Identity Theft Research - AllClear ID Research". Retrieved 10 January 2015. 
  9. ^ 2012 Stevie® Award Winners
  10. ^
  11. ^
  12. ^ Carnegie Mellon CyLab. "CyBlog: Security, Privacy and Mobility in the Information Age: Child Identity Theft; A Lot of Questions Need to Be Answered, But the Most Important One is "Has It Happened to Your Child?"". Retrieved 10 January 2015. 
  13. ^ AllClear ID alert network
  14. ^ "Identity Theft Protection Offer for PlayStation Network and Qriocity Customers". PlayStation.Blog. Retrieved 10 January 2015. 
  15. ^ "FTC finds child ID theft a growing problem". Retrieved 10 January 2015. 
  16. ^ AllClear ID alert network
  17. ^ "Identity Theft Protection - Identity Theft Statistics - AllClear ID Press". Retrieved 10 January 2015. 
  18. ^ Murray, Teresa. "Should you sign up for Home Depot's identity theft protection with AllClearID?". 
  19. ^ "FAQs about the Anthem breach".