The video for "All Night" was directed by Marc Klasfeld and follows the hidden lifestyle of nightlife performers in the ball culture, particularly, but not limited to, drag queens. The music video is set in New York City and sheds light on the back story of some of the performers, as they reveal their hidden identities and why they chose to become a part of the underground business. As the show gets under way, the host reveals that two groups will be participating in the night's fashion show (known in the video as "The Ball"), House of Sparkle and House of Spirit. As Icona Pop performs, the "Paris Is Burning"-esque "vogue-off" gets under way. Performers arrive onto the platform and are then judged by a panel based on their stride down the catwalk. As costumes become more extravagant and groups try to out do each other, Icona Pop claims that "they can do it all night". Towards the end of the video, performers are exposed as both, their real self and the identity they portray every night. The performers provide an in depth short cut interview into some of the reasons they take part in “house ballroom” culture. Some of the performers include; Chi Chi, Pony, Jeremy, Marie, Derrick, Javier, Gisele, Mother Leiomy, Princess Lockerooo and Father Jose. At the end of the music video, a performer is left with the final word of the night by saying; "For whatever it is that you're bringing, your outfit, your body, your face, your skills. These people put so much effort and so much energy and so much love into everything that they do. It's a role of creativity and I'll take it. I'll take all of it".