The music video for the song was shot in Nashville, Tennessee and features Kid Rock driving a Grand Craft Grand Sport boat out on the Old Hickory Lake, while two teenagers are shown enacting the song's lyrics, taking place in the implied year of 1989 as mentioned in the first verse. Kid Rock is also shown partying with girls or women on a different boat, and singing the song on a platform on the lake during night time. The platform, float & lights are a homage to the "Playboy girls" scene in the film Apocalypse Now. As the video ends, the small boat Kid Rock is driving can be seen with the word "cowboy" on the back.
"All Summer Long" is Kid Rock's fourth song to chart on the Billboard Hot 100, and overall his biggest hit of his career. It reached number 23 on the Hot 100, based solely on airplay, since Kid Rock had not made his catalog available for legal digital download at the time (therefore, the song received no assistance from digital sales). It peaked at number three on the BillboardHot 100 Airplay chart, making it his highest peaking single on this chart. It is his third top 40 hit on the Hot 100. The song has become Kid Rock's second pop crossover hit (after "Picture"), reaching the top ten on Mainstream Top 40 radio. "All Summer Long" has also reached the top ten on Billboard's Adult Top 40.
It marks Kid Rock's third entry on the American BillboardHot Country Songs chart, after "Picture" and "Single Father", both in 2003, reaching number four, his first top 20 and top 10 on that chart. It was a moderate hit on U.S. rock, peaking at number 17 on the Mainstream Rock Tracks chart and number 38 on the Modern Rock Tracks chart. The song has sold 943,000 copies in the US as of April 2016.
The song is Kid Rock's first international hit as well. In the United Kingdom, the song knocked off Dizzee Rascal's "Dance Wiv Me" from the top of the UK Singles Chart and was replaced at the summit by Katy Perry's "I Kissed a Girl".
In the rest of Europe, the song was available as a physical and digital release and it has also topped the charts in Ireland, Austria, Germany, and Switzerland. It has reached the top five in Norway, Sweden, Turkey, and Poland.
In Australia, the song is his first top ten and number one single.
A recording of the song was released digitally by Hit Masters, a karaoke company whose version was made available in the iTunes Store in North America. Due to Kid Rock's decision to withhold his music from the iTunes market, sales from the karaoke version eventually caused it to overtake Kid Rock's original on the Billboard Hot 100 in the United States peaking at number 19. This version also peaked at number 28 on the Canadian Hot 100 due to digital downloads. As Rock's version remained in the top 30 based on radio airplay alone, Hit Masters jumped into the top 20 due to its sales strength. However, the radio success of "All Summer Long" propelled Rock N Roll Jesus back up to number two on the Billboard 200, nearly a year after its release.
Another recording of the song by karaoke band The Rock Heroes was released on iTunes for digital downloads in North America in September 2008. In the U.S. it debuted at number 38 on the Billboard Hot 100 and then rose to number 29 the next week, and also in Canada it debuted at number 16 on the Canadian Hot 100 due to digital downloads.