All for Nothing?

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All for Nothing?
Genre Reality renovations, Upgrading, DIY
Created by Tim Alp
Directed by Matt West, Andrew Fedosov, John Driftmier
Starring Paul Rushforth, Penny Southam (hosts)
Narrated by Jasen Laborde
Theme music composer Bartmart Audio
Country of origin Canada
Original language(s) English
No. of seasons 2
No. of episodes 39
Executive producer(s) Tim Alp
Producer(s) Tim Alp, Lisa Nault
Location(s) Ottawa, Ontario, Canada
Running time 45 minutes
Production company(s) Mountain Road Productions
Original network W Network
Casa (TV channel) (2011-present)
Original release October 7, 2010 – present
External links
Production website

All for Nothing? is a Canadian real estate and design television series that airs on the W Network. The series is produced by Mountain Road Productions and is based in Ottawa and its surrounding areas. The first season premiered on October 7, 2010, comprising 13 one-hour episodes[1] and has since aired on Casa.

In early 2011 the series was renewed for a second season of 26 episodes[2] and Mark Burnett International (MBI) obtained the worldwide distribution and format rights.[3] The second season premiered on W Network January 3, 2012.[4]


A real estate and home renovation series for the ages, All for Nothing? is out to prove that you don’t need to spend a dime to transform your home into a beautiful sale-ready property. Each week, two households strap on their tool belts and face off in a competition to fix up their design-deficient homes with zero budgets. The seller with the highest increase in value at the end of two weeks wins the commission-free listing services of expert realtor and host, Paul Rushforth. Luckily, homeowners get guidance from Paul and award-winning designer, Penny Southam, to help get them through the challenges and mishaps along the way.[5]

Host biographies[edit]

Rushforth is the resident real estate expert and co-host for All for Nothing?. He began his real estate career seven years ago on his own. He is now the CEO/owner of Paul Rushforth Real Estate, a group of 28 Members that sell over 450 homes a year. Following a 10-year professional hockey career in North America and Europe, Paul traded his hockey jersey for a suit and tie. Since 2007, The Paul Rushforth Team has ranked as the #1 real estate group in Ottawa. Paul was recently honoured at the Orleans Chamber business awards as New Business of the Year and Business Person of the year. In 2009, he received the distinction of one of the Top 40 Under 40 Business Professionals in Ottawa. Paul has an active community presence participating in and supporting numerous organizations and events such as The Children's Hospital of Eastern Ontario (CHEO), The Weekend to End Breast Cancer, Tools for Schools, and the United Way Food Drive. Paul is also the host of a weekly radio show, “Open House – The Real Estate and Mortgage Show,” advising listeners of current trends in the market. Paul makes his home in Ottawa with his wife and high school sweetheart Rhonda and their three children.[6]

Penny Southam is the resident designer and co-host for All for Nothing?. She is a registered award-winning interior designer known for creating inner spaces with modern lines and classic elements with an emphasis on function, specializing in architecture and custom homes. Penny began her professional life modeling for the Ford Modeling Agency with an interest in acting, but her flair for design veered towards a career as a designer. Born in Montreal, Penny has lived and worked in Los Angeles, Hawaii and New York City until she finally settled down in Ottawa. With 18 years of experience under her belt and over 25 awards, including Top 40 Under 40 Business Professionals in Ottawa in 2005, Penny is the principal of Southam Design Inc. The Ottawa-based company opened its doors in 1992 and holds a client list that extends from Vancouver to New York City. In 2007, Penny won seven awards from the Greater Ottawa’s Home Builder’s Association for interior design, which is the most won by a single person in GOHBA’s 25-year history. Penny has been a contributing writer for Style at Home, Canadian Architecture & Design and the Ottawa Citizen. She lives in Ottawa with her two wonderful children – Kaleigh and Morgan.[7]


Season 1[edit]

# Title Directed by Written by Original air date
1 1001 "Big Family vs. Big Family" Matt West N/A October 7, 2010 (2010-10-07)
The Hermans sprint out of the gate with lots of friends and family helping to complete their renos while the Awadas go it alone taking the slow and steady approach. Can the tortoise overtake the hare in this race?
2 1002 "City House vs. Country House" Matt West, John Driftmier N/A October 14, 2010 (2010-10-14)
Darlene Moore and roommate Chris Curry tackle the huge job of re-siding their city home while Al and Jen Greer take on a number of smaller projects around their country home. It’s city house versus country house!
3 1003 "Upsizers vs. Downsizers" Tim Alp, John Driftmier N/A October 21, 2010 (2010-10-21)
Empty nesters Chris and Henry let their money do the heavy lifting when it comes to the renos while Aaren and Brianne invest sweat equity into their young family’s cramped and cluttered home.
4 1004 "Family Life vs. Single Life" Matt West, John Driftmier N/A October 28, 2010 (2010-10-28)
Cory and Jen Besharah juggle work and two young sons with reno projects at their family home in a subdivision outside the city while housemates Terri and Heidi upgrade their urban singles’ townhome after three years of neglect.
5 1005 "Bartering vs. Bargaining" Matt West, John Driftmier N/A November 4, 2010 (2010-11-04)
Dayna puts her bartering skills to the test to keep her reno costs low while Chris and Kitty bargain their way through the competition. Who will prevail in the bartering versus bargaining rivalry?
6 1006 "Growing Family vs. Growing Family" Tim Alp, Matt West, John Driftmier N/A November 11, 2010 (2010-11-11)
The Kangs and the Muis both have small starter homes that can no longer accommodate their growing families. They will battle to save big dollars in this competition to finance larger homes. Who will come out on top?.
7 1007 "Modern vs. Unique" Tim Alp, Matt West, John Driftmier N/A November 18, 2010 (2010-11-18)
Mat and Sonja make improvements to their modern chic city home while Vicki works to increase the value of her unique small-town home that used to be a church. It’s a fight to the finish between Modern Chic and Unique!
8 1008 "Starter Home vs. Semi-Detached" Matt West, John Driftmier N/A January 27, 2011 (2011-01-27)
Paula and Rob focus their efforts on fundraising while Jacob and Shoba sink a lot of time and energy into a Penny design feature that Paul doesn’t support. It’s a mad scramble to the finish in this Starter Home vs. Semi-Detached battle.
9 1009 "De-Clutter vs. Construction" Matt West, John Driftmier N/A February 3, 2011 (2011-02-03)
Chantal and Phil’s small city home is overwhelmed with stuff and needs to show much larger. Martina attempts to elevate the value of her outdated rural home. Who will prevail in the clutter versus construction competition?
10 1010 "Suburb vs. City" Matt West, John Driftmier N/A February 10, 2011 (2011-02-10)
Roxy and Jeff Gregoire update their cluttered suburban home while Kathleen McGovern takes her city home to the next level. It all comes down to a battle of wills to finish on time!
11 1011 "Mother & Daughter vs. Husband & Wife" Matt West, John Driftmier N/A February 17, 2011 (2011-02-17)
Denise and Melanie Reid recruit an army of family and friends to help with their renos while Jeff and Jill Alexander barter for assistance with their home improvements. Which will make for the winning strategy?
12 1012 "Small Town vs. Small Town" Matt West N/A February 24, 2011 (2011-02-24)
Homeowners Jonathan and Emilie take on Dan and Stacey in a small town rivalry. Both teams are struck by illness causing much delay; will either team finish their renos on time?
13 1013 "Chaos vs. Calm" Matt West N/A March 3, 2011 (2011-03-03)
Suzanne and Costa’s ‘go big or go home’ approach results in a chaotic two weeks, while Robin and Steve’s methodical reno is very calm and orderly. With these radically different approaches, which method is the one to get the win?

Season 2[8][edit]

# Title Directed by Written by Original air date
14 2014 "Chris & Nora vs. Lisa & Danny" Matt West N/A January 3, 2012 (2012-01-03)
It’s the battle of the condominiums as Chris and Nora have a slow reno start and are unlucky in fundraising while Lisa and Danny strike the community jackpot but are delayed in their important bathroom project.
15 2015 "Suzanne & Kevin vs. Dan & Sheri" Andrew Fedosov N/A January 10, 2012 (2012-01-10)
Suzanne and Kevin must fix two years’ worth of unfinished projects in just two weeks while Dan and Sheri, despite help from a lot of friends, find themselves in a race against time to complete all of their renos. It’s anyone’s game!
16 2016 "Jeff & Joanne vs. Jill & Joel" Matt West N/A January 17, 2012 (2012-01-17)
Jeff and Joanne tackle their kitchen reno with gusto resulting in a risky expense tally. Joel and Jill keep their expenses low but jeopardize their chances of finishing on time with their slow pace.
17 2017 "Trevor & Bonnie vs. Natalie & Ray" Andrew Fedosov N/A January 24, 2012 (2012-01-24)
When Trevor and Bonnie face a power outage and a trip to emergency, it’s up to their large team to conquer their reno delays. Natalie and Ray have a huge task ahead of them but fail to assemble a team to help. Can they do it alone?
18 2018 "Pat & Sue vs. Tracey & Angela" Matt West N/A January 31, 2012 (2012-01-31)
This race is down to the wire as Pat and Sue’s tight budget forces them to agonize over every penny spent while Tracey and Angie rely on their huge contingent of helpers to deal with all of their unexpected issues!
19 2019 "Lisa & Christie vs. Andrew & Michelle" Andrew Fedosov N/A February 21, 2012 (2012-02-21)
Things really heat up for Lisa when she loses Christie and struggles to complete projects without her reno partner while Andrew and Michelle struggle to complete their renovation nightmare.
20 2020 "Lynne & Dave vs. Kyle & Carol" Matt West N/A February 28, 2012 (2012-02-28)
Tired right out of the gate, Lynne updates and de-clutters her small starter home with fiancé, Dave while Kyle and Carol take on a time sucking basement reno to increase their home’s value. Who will make it to the finish line?
21 2021 "Suzanne & Kat vs. Guy & Kelly" Andrew Fedosov N/A March 6, 2012 (2012-03-06)
With little money in the bank, Suzanne and Kat must fundraise enough to front their reno expenses while Kelly and Guy struggle with an exhausting list of projects, despite raising a surplus of funds.
22 2022 "AJ & Ashley vs. Mitch & Laura" Matt West N/A March 13, 2012 (2012-03-13)
AJ and Ashley attempt to repair two years’ worth of smelly pet damage to their home while their competition Mitch, with new girlfriend Laura, faces the past as he de-clutters and updates the home his father left to him.
23 2023 "Nicki & Tori vs. Angela & Dave" Andrew Fedosov N/A March 20, 2012 (2012-03-20)
Nicki and Tori transform their home from frat-house style to mainstream appeal with lots of help from their dad as Angela and Dave strive to maximize their home’s appeal with high-end fixtures in this battle of the ‘burbs!
24 2024 "Brigitte & Dave vs. Peter & Shelagh" Matt West N/A March 27, 2012 (2012-03-27)
Brigitte and Dave tackle an enormous job list in the hopes of getting their massive house market ready while Peter and Shelagh prioritize their workload and tackle fewer projects. Which strategy will be the key to the prize?
25 2025 "Lucille & Natalie vs. Paula & Josh" Andrew Fedosov N/A April 3, 2012 (2012-04-03)
It’s a mother-daughter, mother-son rivalry! Lucille and Natalie attempt to complete their suburban-home update with high style while Paula and Josh tackle a complete design overhaul of their small city house.
26 2026 "Randy & Sarita vs. Jean-Marcel & Melodie" Matt West N/A April 10, 2012 (2012-04-10)
Jean-Marcel and Melodie make remarkable headway in the first days of demolition whereas Randy and Sarita don't even know where to start. Paul and Penny are disappointed in both teams at the half way check-in. Will they pull it together?[9]


On August 4, 2011, All for Nothing? was nominated for a Gemini Award in the Best Reality Program or Series category, alongside Dragons' Den (Canada) (CBC), Conviction Kitchen (CityTV), CheF*OFF (Food Network Canada) and Best. Trip. Ever. (Discovery Channel).[11][12] The series has also won awards two years running at the New York Festivals, having won a Bronze World Medal in 2012[13] and a Finalist Certificate in 2011, both in the Real Estate/Home Improvement category.[14]

Most recently, All for Nothing? was nominated for a Golden Sheaf Award at the Yorkton Film Festival in the Lifestyle Programs category for Episode 1011 "Mother & Daughter vs. Husband & Wife".

Year Nominee/work Award Result
2012 All for Nothing? New York Festivals, Category: Real Estate/Home Improvement - Episode 11 "Mother & Daughter vs. Husband & Wife" Won Finalist Certificate
2012 All for Nothing? Summit Awards (SCA), Category: Editing/Effects - MC Gagnon "Episode 18 "Pat & Sue vs. Tracey & Angie" Won Silver
2012 All for Nothing? Golden Sheaf Awards, Category: Lifestyle Programs - Episode 11 "Mother & Daughter vs. Husband & Wife" Nominated
2011 All for Nothing? Gemini Award, Category: Best Reality Program or Series Nominated
2011 All for Nothing? Summit Awards (SCA), Category: Editing/Effects - MC Gagnon "Episode 9 De-Clutter vs. Construction" Won Bronze
2011 All for Nothing? Summit Awards (SCA), Category: Direction - Matt West "Episode 1 Big Family vs. Big Family" Won Bronze
2011 All for Nothing? New York Festivals, Category: Real Estate/Home Improvement - Episode 1 "Big Family vs. Big Family" Won Bronze World Medal

International syndication[edit]

Country / region Name Television network Dubbing / subtitles
Canada All for Nothing? Casa French

See also[edit]


  2. ^ Gemini-Nominated Series All For Nothing? Returns for More Real Estate Drama and All-Out Renovation Wars on W Network>Season 2 Launch Media Release
  4. ^ ALL FOR NOTHING? SEASON 2 PRESS KIT, 'Gemini-Nominated Series All For Nothing? Returns for More Real Estate Drama and All-Out Renovation Wars on W Network' page 3>Season 2 Press Kit
  5. ^ ALL FOR NOTHING? SEASON 2 PRESS KIT, 'Medium Synopsis' page 8>Season 2 Press Kit
  6. ^ ALL FOR NOTHING? SEASON 2 PRESS KIT, 'About Paul Rushforth' page 13>Season 2 Press Kit
  7. ^ ALL FOR NOTHING? SEASON 2 PRESS KIT, 'About Penny Southam' page 13>Season 2 Press Kit
  8. ^ ALL FOR NOTHING? SEASON 2 PRESS KIT, 'Episode Synopses' pages 11-12>Season 2 Press Kit
  9. ^
  10. ^ Mountain Road Productions: Awards & Nominations>Mountain Road Productions Awards & Nominations
  11. ^ ALL FOR NOTHING? NOMINATED FOR GEMINI AWARD>Gemini Nomination Media Release
  12. ^ 2011 Gemini Awards>2011 Gemini Awards (Wikipedia)
  13. ^ New York Festivals 2012 Winners>New York Festivals 2012 Winners
  14. ^ Mountain Road Productions: Awards & Nominations>Mountain Road Productions Awards & Nominations

External links[edit]