Allegro (auction website)

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Grupa Allegro Sp. z o. o.
Allegro logo.png
Type Private company
Founded Poznań, Poland (1999)
Headquarters Poznań, Poland
Area served Poland
Key people Arjan Bakker, CEO
Grzegorz Brochocki, COO
Industry Auctions, Electronic commerce
Products Online auction hosting, Online payment systems, Price comparison service, Online classified adverts
Owner Naspers
Type of site online auction
Registration required to buy and sell. limited buying (only "buy it now", not auctions) is possible without registration.
Alexa rank
194 (December 2014)[1]
Allegro zone at Woodstock Festival Poland (2015).

Allegro (Polish pronunciation: [aˈlɛɡrɔ]) is a Polish online auction website. It was formed in 1999 and subsequently purchased by online auction site QXL Ricardo plc in March 2000. QXL was soon acquired by Tradus which in turn was acquired by Naspers in 2008.

Immensely popular in Poland, Allegro is ranked 194th among the world's most used online websites by Alexa Internet (26 December 2014) - compared to eBay UK at 92nd and eBay Germany at 77th.[2]

In 2011, Allegro claimed to have over 11 million users [3]

Sister sites[edit]

Following up on the success of Allegro, its subsequent owners went to open a number of localised auction sites in other countries of Eastern Europe and Central Asia:

  • Czech Republic -
  • Hungary - (Other Allegro sites in Hungary:,,,,
  • Russia - (portal is closed, because of less money reaching)
  • Ukraine -
  • Bulgaria -
  • Belarus -
  • Romania - Former site (Other Allegro sites in Romania:,,
  • Slovakia -
  • Kazakhstan -
  • Serbia -


External links[edit]