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|Type of business||Private company|
Type of site
|Founded||Poznań, Poland (1999)|
|Owner||Cinven, Permira, Mid Europa Partners|
|Key people||Francois Nuyts CEO|
|Industry||Electronic commerce, Auctions|
|Products||Online auction hosting, Online payment systems, Price comparison service, Online classified adverts|
|Alexa rank||251 (January 2017[update])|
|Registration||required to buy and sell. limited buying (only "buy it now", not auctions) is possible without registration.|
It is managed by Allegro.pl Sp. z o.o. (former: Allegro Group Sp.z o.o. ) which was formed in 1999 and subsequently purchased by online auction site QXL Ricardo plc in March 2000. QXL Ricardo plc changed its name to Tradus plc in 2007, and was acquired by Naspers in 2008. In October 2016, Naspers sold the Allegro Group to an alliance of investor funds: Cinven, Permira and Mid Europa Partners.
In terms of competition Ceneo are Allegroe's main competitor. However, even though Ceneo use affiliate marketing and affiliate websites to drive traffic to their website they are still a long way behind Allegro in terms of market share.
According to company data, 70 million items are sold through the Allegro platform monthly.
2016 Christmas ad
Allegro's 3 minute 2016 Christmas advertisement featured an elderly Polish man teaching himself English in order to communicate with the granddaughter he is about to meet for the first time when he visits his son in London for Christmas. It was highly praised on social media and has been viewed over 14 million times on YouTube.
- "Allegro.pl Traffic, Demographics and Competitors". Alexa Internet. Retrieved 2017-01-14.
- "YouTube, Google i Ceneo mocno w górę, Instagram i Snapchat w dół (Gemius/PBI z października)" (in Polish). Retrieved 2017-12-04.
- "Serwis Allegro to nasz sposób na Wasze szybkie i wygodne zakupy przez Internet - magazyn.allegro.pl". magazyn.allegro.pl (in Polish). Retrieved 2017-12-04.
- BBC, The Polish Christmas advert with seven million views, 8 December 2016
- video on youtube
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