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Allegro (website)

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Allegro.eu S.A.
Type of businessJoint-stock company
Type of site
e-commerce platform
Traded as
FoundedPoznań, Poland (1999)
Area servedPoland, Czech Republic, Slovakia, Hungary, Croatia, Slovenia
OwnerCinven, Permira, Mid Europa Partners
Key peopleRoy Perticucci[1] CEO
IndustryElectronic commerce, Auctions
ProductsOnline auction hosting, Online payment systems, Price comparison service, Online classified adverts
Registrationrequired to buy and sell
Allegro zone at Woodstock Festival Poland (2015).

Allegro (Polish pronunciation: [aˈlɛɡrɔ]) is a Polish online e-commerce platform.

It is managed by Allegro.eu S.A. (former: Allegro Group Sp.z o.o., Allegro.pl Sp. z o.o., Allegro Sp. z o.o.) which was formed in 1999 and subsequently purchased by online auction site QXL Ricardo plc in March 2000. QXL Ricardo plc changed its name to Tradus plc in 2007,[2] and was acquired by Naspers in 2008. In October 2016, Naspers sold the Allegro Group to an alliance of investor funds: Cinven, Permira and Mid Europa Partners. 12th October 2020 Allegro debuted on Warsaw Stock Exchange and immediately became the largest IPO in Poland's history.[3]

Immensely popular in Poland, Allegro was ranked 251st among the world's most used online websites by Alexa Internet, and was ranked 5th within Poland (as of January 2017).[4]

In 2011, Allegro claimed to have over 11 million users.[5] In 2017, Allegro claimed to have over 16 million users and more than 20 million accounts.[6]

In 2022, Allegro bought Mall Group, Czech online retailer,[7] Mimovrste, Slovenia’s largest online retailer.[8] and WE|DO logistic company.[9]

Sales volume


According to company data,[10] 70 million items are sold through the Allegro platform monthly.

2016 Christmas ad


Allegro's 3 minute 2016 Christmas advertisement featured an elderly Polish man teaching himself English in order to communicate with the granddaughter he is about to meet for the first time when he visits his son in London for Christmas. It was highly praised on social media and has been viewed over 15 million times on YouTube.[11][12]

Against racism


Since 2018 Allegro has cooperated with the Polish anti-racist organization the “Never Again” Association to remove auctions of newly manufactured items with racist, fascist and antisemitic content.[13][14] In 2018-2019 more than 3500 items with fascist and antisemitic content were removed through this cooperation.[13] These included numerous copies of contemporary editions of Hitler's “Mein Kampf” without critical commentary as well as books by David Irving, Leon Degrelle and Hennecke Kardel. The items offered for sale reported by “Never Again” included also newly made Third Reich flags and SS uniforms, signet rings and badges with Nazi swastikas, contemporary imitations of Nazi military decorations, records with Nazi music, lighters with an image of Hitler, or pendants with Mussolini.[15]


  1. ^ "Allegro appoints Roy Perticucci as new chief executive". www.reuters.com.
  2. ^ "Investegate |QXL Ricardo PLC Announcements | QXL Ricardo PLC: Notice of EGM". www.investegate.co.uk. Archived from the original on 2021-09-27. Retrieved 2020-09-22.
  3. ^ "E-commerce platform Allegro becomes Poland's largest IPO". TVN24 (in Polish). Retrieved 2023-04-02.
  4. ^ "Allegro.pl Traffic, Demographics and Competitors". Alexa Internet. Archived from the original on 2016-09-08. Retrieved 2017-01-14.
  5. ^ "11,5 mln użytkowników Allegro". August 26, 2011.
  6. ^ "YouTube, Google i Ceneo mocno w górę, Instagram i Snapchat w dół (Gemius/PBI z października)" (in Polish). Retrieved 2017-12-04.
  7. ^ "Od jara je 2022 je MALL součástí e-commerce skupiny Allegro Group". Mall.cz (in Czech). Retrieved 2022-05-04.
  8. ^ W3bStudio (2021-11-05). "Online retailer Mimovrste acquired by Allegro of Poland". Slovenia Times. Retrieved 2021-11-05.{{cite web}}: CS1 maint: numeric names: authors list (link)
  9. ^ "Poland's Allegro eyes more deals after buying Mall, WE|DO assets". Reuters. 2022-04-01. Retrieved 2023-04-02.
  10. ^ "Serwis Allegro to nasz sposób na Wasze szybkie i wygodne zakupy przez Internet - magazyn.allegro.pl". magazyn.allegro.pl (in Polish). Archived from the original on 2017-12-05. Retrieved 2017-12-04.
  11. ^ BBC, The Polish Christmas advert with seven million views, 8 December 2016
  12. ^ "video on youtube". Archived from the original on 2021-12-19.
  14. ^ "Polish E-Commerce Company Removes Nazi Paraphernalia from Website In Face of Backlash". Jewish Journal. June 29, 2018.
  15. ^ Pikulicka-Wilczewska, Agnieszka. "Nazi-inspired jewellery, trinkets wiped from auction site". www.aljazeera.com.