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Allmänna Svenska Elektriska Aktiebolaget
Industry electrical engineering
Founded 1883 (1883), disestablished 1 January 1988
Headquarters Västerås, Sweden

Allmänna Svenska Elektriska Aktiebolaget (English translation: General Swedish Electric Company;[1] Swedish abbreviation: ASEA) was a Swedish industry company. In 1988 it merged with the Swiss company Brown, Boveri & Cie (BBC) to form ABB Group. ASEA still exists, but only as a holding company owning 50% of the ABB Group.


ASEA logo used from the late nineteenth century until 1933

ASEA was founded 1883 by Ludvig Fredholm in Västerås as manufacturer of electrical light and generators. By a merging with Wenström's & Granström's Electrical Power Company (Wenströms & Granströms Elektriska Kraftbolag) the name was changed to Allmänna Svenska Elektriska Aktiebolaget, literally the "General Swedish Electrical Limited Company", or a ASEA for short.

  • 1889 - the partner Jonas Wenström creates 3-phased generators, motors and transformers.
  • 1933 - The company removes the swastika from the logotype, due to the symbol's association with Nazi Germany.
  • 1953 - ASEA creates the first industrial diamonds.
  • 1954 - HVDC Gotland project, first static high-voltage DC system
  • 1960s - ASEA builds 9 of 12 nuclear plants in Sweden.
  • 1974 - Industrial robots are introduced by ASEA
  • 1987 - Acquires Finnish Oy Strömberg Ab
  • 1988 - Merges with BBC Brown Boveri, Asea Cylinda laundry appliances branch brought by Finnish furniture maker Asko, renamed to Asko ASEA.

Business management[edit]


Chairman of the Board[edit]

See also[edit]


Further reading[edit]

  • Jan Glete, Asea under hundra år: 1883-1983: en studie i ett storföretags organisatoriska, tekniska och ekonomiska utveckling. (Västerås, 1987). (Swedish)