Ally Capellino

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Ally Capellino
Private company
FoundedLondon, England (1980)
FounderAlison Lloyd, Jonathan Platt
Key people
Alison Lloyd

Ally Capellino is an independent British designer brand that was established in 1980 by Alison Lloyd and Jonathan Platt. Originally launching as an accessories company (the name is roughly translated from the Italian for 'little hat'), and later expanding into classic tailoring and ready to wear, it has been described as the label that: "dominated the wardrobes of many sensible and stylish women throughout the 80s and into the 90s".[1] Following the restructuring of the original company in 1999, Lloyd relaunched Ally Capellino alone, focusing on bags.[1] The brand now retails through two London shops, a web-store and via other retailers. Collaborations include a branded range for Apple and the Tate Gallery.[2][3]


After studying fashion and textiles at Middlesex University, Alison Lloyd designed clothes destined for M&S at Courtaulds' central design studio, before launching Ally Capellino in 1980 with her then partner Jonathan Platt.[4][5][6] Ally Capellino’s first London Fashion Week show was in 1986 and it also expanded into menswear in the same year.[7] In 1987, Ally Capellino signed a licensing agreement with the Japanese firm GCO Company and five years later, in 1992, it signed a design consultancy and licensing agreement with Coats Viyella.[8][9] Notably, it became one of the first British fashion names of this era to break into the Japanese market in the early '90s.[4] The company went into liquidation in 1999 – Lloyd has described this as partly a result of management difficulties and partly because of the break up of her relationship with Platt – with Lloyd restructuring the business alone in 2000.[4]

In 2005, Ally Capellino opened a shop in Shoreditch[10] and launched their e-commerce site.[11] A further shop opened on Portobello Road in 2011[4] followed by a third shop in Marylebone in summer 2015.[12]

In November 2014 Lloyd was awarded an honorary Doctorate from the University of Hertfordshire School of Creative Arts for her contribution to Fashion.[13]

Key collaborations[edit]

In 2006 Ally Capellino began working with Tate galleries, producing a range of goods for artists including a satchel, apron and pencil case.[14] In 2008 the label began a collaboration with Apple, designing laptop bags for Apple's European market.[15] In 2011 Ally Capellino collaborated on a rucksack with Danish fashion brand Norse Project.[16] In September 2013, Ally Capellino created a range of leather goods exclusively for Ace Hotel in Shoreditch London.[17] In 2014 Ally Capellino collaborated with food journal The Gourmand on a limited edition Market Bag.[18]


In 2010, Ally Capellino marked its 30-year anniversary with an exhibition at The Wapping Project.[19] In 2013, as part of London Design Festival, Ally Capellino’s first chair collection ‘Bums on Seats’ was exhibited at the V&A's Sackler gallery and as part of the 'Best of Britannia' exhibition in Clerkenwell.[20] In the same year, Ally Capellino featured in the V&A's 'Club to Catwalk' exhibition, which profiled the London fashion scene of the 1980s.[10]


  1. ^ a b Hadley Freeman. "Ally Capellino | Fashion". The Guardian. Retrieved 2014-02-02.
  2. ^ "Fashion's free spirits - Telegraph". Retrieved 2014-02-02.
  3. ^ "Ally Capellino at Tate Online Shop". Retrieved 2014-02-02.
  4. ^ a b c d Harriet Walker (2011-10-24). "Ally Capellino: It's in the bag - Features - Fashion". The Independent. Retrieved 2014-02-01.
  5. ^ "Profile page | Debrett's". Retrieved 2014-02-01.
  6. ^ Culture (2007-06-09). "The world of Ally Capellino, fashion designer". Telegraph. Retrieved 2014-02-01.
  7. ^ The International Who's Who 2004 - Europa Publications - Google Books. Retrieved 2014-02-01.
  8. ^ "Биография Ally Capellino". 2011-09-25. Retrieved 2014-02-01.
  9. ^ "Ally Capellino - Fashion Brand and Label - Profile with designers, editorials and more on FMD". Retrieved 2014-02-01.
  10. ^ a b "Ally Capellino – Day 4 - Style - How To Spend It". 2013-11-08. Archived from the original on 2014-02-20. Retrieved 2014-02-01.
  11. ^ "An Introduction to the Ally Capellino Fashion Label". Fashion Review. 2011-12-11. Retrieved 7 July 2015.
  12. ^ "Ally Capellino's new shop". Because. Archived from the original on 8 July 2015. Retrieved 7 July 2015.
  13. ^ "Fashion Designer Ally Capellino comes to Herts". University of Hertfordshire. Archived from the original on 4 March 2016. Retrieved 7 July 2015.
  14. ^ "Thirty Years of Ally Capellino". Style Salvage. Retrieved 6 May 2015.
  15. ^ "Fashions Free Spirits". Telegraph. Retrieved 6 May 2015.
  16. ^ "Norse Projects x Ally Capellino". The Style Raconteur. Retrieved 6 May 2015.
  17. ^ "The New Kids in Shoreditch". On Feature. Retrieved 6 May 2015.
  18. ^ "The Gourmand Collaborates with Ally Capellino". Fashion Insight. Retrieved 6 May 2015.
  19. ^ "Ally Capellino at The Wapping Project | Dazed". Retrieved 2014-02-01.
  20. ^ "Bums on Seats by Ally Capellino | News". Disegno Daily. Retrieved 2014-02-01.

External links[edit]