The album was released by Buena Vista Records on March 2, 2010. It debuted at No. 5 on the Billboard 200 US albums chart. On June 1, 2010, iTunes released a deluxe edition of the album. The lead single, "Alice" by Avril Lavigne is played during the end credits of Alice in Wonderland and is the only song of the album featured in the film. It premiered on January 27, 2010, on the radio program On Air with Ryan Seacrest. The second single was the song "Tea Party" by Estonian pop singer Kerli. A special edition of the album with three extra songs is exclusive to Hot Topic, though it is also sold online on the Mexican Mixup Music Store site. On June 1, 2010, the special edition was released on iTunes.
William Ruhlmann of AllMusic focused part of his review on Lavigne's track, "Alice", describing it as "a typical piece of self-assertive adolescent pop/rock", noting that it was "ideally suited for heavy rotation on Radio Disney". Singling out "White Rabbit" and "Very Good Advice" as the album "oddities", Ruhlmann otherwise decided the album was more appealing for children, with nearly all of the songs being "schoolyard chants".