Alnatura

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Alnatura Produktions- und Handels GmbH
Gesellschaft mit beschränkter Haftung
Industry Grocery store, Health food store
Founded 1984
Headquarters Bickenbach, Hesse
Number of locations
107 (2016)
Key people
Götz Rehn, chairman
Revenue €761 million EUR (2015/16)[1]
Website www.alnatura.de
View of „Super Natur Markt“
Shelf with self-marks; in 1987 opened the first Alnatura supermarket

The Alnatura Produktions- und Handels GmbH is a chain of organic food supermarkets and producer of organic food headquartered in Bickenbach, Hesse in Germany.

Alnatura currently operates 107 supermarkets in Germany, each with 500 to 800 square meters of retail space, mainly in Baden-Wuerttemberg, Hesse and Rhineland-Palatinate. The company's first supermarket opened in Mannheim, Baden-Wuerttemberg on October 1, 1987.[2]

Products of Alnatura are marketed also in the stores of dm-drogerie markt and Tegut. These cooperations make half of the revenue. In 2012 Alnatura began to cooperate with Migros in Switzerland.[3] Their newest collaboration consists of setting up of 30 new Alnatura branches throughout urban centre across Switzerland.[4]

In 2014 dm decided to introduce an own organic brand which will replace the Alnatura productsin future.

References[edit]

  1. ^ "Jahresabschluss zum Geschäftsjahr vom 01.10.2015 bis zum 30.09.2016" (Subchbegriff: Alnatura) Bundesanzeiger, 10 October 2017 (in German)
  2. ^ First organic supermarket in Germany opened 25 years ago. Fresh Plaza, 11 October 2012
  3. ^ Alnatura: Ökologisch korrekt zum Erfolg. Frankfurter Allgemeine Zeitung, 10 November 2012 (in German)
  4. ^ Russo, Cédric. "Alnatura wird für Migros zum Kassenschlager", Neue Zürcher Zeitung, 31 March 2015. Accessed: 8 April 2015. (in German)