Alroy Jovi

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Alroy Jovi (Prateek Mathur)
Prateek Mathur

(1987-12-11) 11 December 1987 (age 32)
OccupationAnimator, visual-effect specialist, writer, director, producer, musician
Years active2000–present

Prateek Mathur also known as Alroy Jovi (born 1987) is an Indian animator, visual effects specialists, director, producer, author and musician working primarily in digital mixed media. He is best known as the author of the Axtelera-Ray fantasy series.

Early life[edit]

Mathur was born in Bhopal, Madhya Pradesh, India. He worked for several project and companies as an artist. He worked as a stereoscope / rotoscoping artist for Harry Potter and the Deathly Hallows – Part 2 and Green Lantern.[1]

Mathur began calling himself Alroy Jovi when he performed on stage as a bass guitarist in his band Hell-Rock-Heaven in 2006. He took part in many gigs and concerts across India.

In 2009 because of his studies and a back injury, he began to concentrate more into Animation and films industry. In year 2009 when he converted Axtelera-Ray from two chapters comic into the novels, which he published under the Jovi name.[2]


Novel Concept[edit]

In the year 2000, Alroy was fascinated by fantasy characters from cartoons, superhero comics, movies, and much more, as well as being a huge follower of Disney and famous superheroes. He designed a character based on the many ideas that this captivation brought him, developing its image, power, background and lifestyle in the same year. five years later, Alroy began to rebuild his plans, re-writing the history of the world he had created. This time, with an even greater range of exciting possibilities, he re-designed its power. In addition, he also took a big step towards naming the character and, by the fall of 2005, he finally called his creation 'Axtelera-Ray'. The name itself was inspired by a high school lecture based on the physics of the X-ray tube invented by William Coolidge.

In early April 2015 he published a 40-page preview edition of his first book, ‘Axtelera Ray: The Chronicles of Astrone’ which was a grand success for the Novel on goodreads, lulu. Later in the year 2018 he published a 90-page preview edition which was available for free to the audience across the globe.[3]

London Olympic[edit]

While working as a volunteer for Sports Maker, Rush Hockey and UKCCA, the task that was given to him was to design the graphics for the events, like certificates, promo videos, LCD posters graphics, posters etc. The action which he took was to create a unique design for the company as well as to represent the all England sports. However, as a result those graphics which were designed by him for Sports Maker & Rush Hockey were used nationally as well as internationally via sports companies, which also won him a 2012 Bedfordshire Gold achievement award, he was invited to join the 2012 London Olympic Sports/Game Makers parade with the Olympic Gold medalist Etienne Stott in Bedford, he was awarded the title of YOPEY's positive role model 2012, and was endorsed by the leaders of all three main political parties, Prime Minister David Cameron, Deputy Prime Minister Nick Clegg, and Opposition leader Ed Miliband.[4]


Prateek worked with UKCCA as a volunteer for Filming, Photographing started in January 2012. It consists of a dedicated arts center to promote and serve the interests of Carnival arts and carnival communities both nationally and internationally. It provides a large space and technical facilities for the communities of Luton to prepare their costumes and floats for their own Carnival. This major new cultural resource is set to attract thousands of people each year including Carnival artists, schools, course attendees, conference visitors, creative industry start-ups, archive users and the local community. For the last five years it is one of the leading carnival communities in the vicinity. United Kingdom Centre for Carnival Arts (UKCCA) is run by the Luton Carnival Arts Development Trust (LCADT), the Carnival arts development agency which exists to provide training, education and outreach activities that promote the value and powerful impact of Carnival arts.

Beauty and the Beast[edit]

As a concept artist Prateek is very well known for producing educational tutorial using industrial software's, in order to his number of concept art In earlier 2015, when Emma Watson's role was confirmed in the Disney movie Beauty and the Beast, As an artist he produced a concept art in which he have compiled the pictures of Watson, by taking different parts of her body from different shots of her in different appearances and put together a stunning concept of Watson in Belle’s clothes. He cropped her face from one image and taking her neck from another then focusing on finding the perfect match for her shoulders and later the slim arms were also Photoshopped, followed by her graceful body. The end result was brilliant and created a buzz in the fan world of Watson. Those images were posted on Twitter and Facebook and soon they were re-tweeted and re-shared by die-heart fans all across the globe. Belle's concept art also catch the eye of The Ellen DeGeneres Show[5] featuring Prateek's concept art of Watson as Belle from Beauty and the Beast film, which went viral in early August 2015, and been shown in numbers of online magazine's including Look,[6] Business Insider, Moviepilot, Ok![7] Magazine, popsugar, m-magazine,[8] and techinsider.[9]


  • 2015 – Awarded CC programme award from the Royal Opera House.
  • 2014 – Awarded Studentship Award from the University of Bedfordshire.
  • 2014 – Nominated for Vice Chancellor's Awards 'Staff Team of the Year Award' from the University of Bedfordshire.
  • 2014 – Awarded Certificate of Recognition from the BedsSU Volunteering.
  • 2014 – Nominated for Outstanding Achievement Award University of Bedfordshire Students' Union.
  • 2013 – Awarded Bedfordshire Edge Award
  • 2013 – Awarded Outstanding Achievement Award from the BedsSU & Volunteering England.
  • 2012 – Nominated for 2012 Young People of the Year & been awarded a title of 'YOPEY – The Positive Role Model of 2012' (England).
  • 2012 – Gold Achievement Award from the University of Bedfordshire & Volunteering England (List of volunteer awards)[10]
  • 2012 – Awarded SIS award (certificate) from University of Bedfordshire.
  • 2011 – Awarded 3D Animation (Expert) certified by the University of Cambridge.
  • 2011 – Awarded Advanced Diploma in Animation & VFX by Maya Academy of Advanced Cinematics (MAAC).
  • 2011 – Awarded Certificate of merit in Advanced Diploma in 3D Animation & Visual Effects – Expert with Specialization in VFX.
  • 2010 – Nominated for 7th Annual 24FPS Animation Award.
  • 2010 – Best Visual effects short film (Maac Team) in 7th Annual 24FPS Animation Award by Maya Academy of Advanced Cinematics (MAAC).
  • 2008 – Awarded for best Presentation from Shree Institute of Science & Technology (SIST).
  • 2008 – Awarded a certificate on New Horizon of Mechanical Engineering at 15th ISME International Conference by Rajiv Gandhi Proudyogiki Vishwavidyalaya.
  • 2008 – Nominated of Robotic Artificial Intelligence (AI) by 15th ISME International Conference on New Horizon of Mechanical Engineering.
  • 2008 – Silver prize winner for Robotic in NRI.


  • 2015 – 2018 – The Lossen[11] film by Moon Watcher Media (Lead VFX Artist)
  • 2000 – present – Axtelera-Ray (Director/producer)
  • 2016 – 2017  – Infinite Mixed Reality Studios (VR/3D Project Manager)
  • 2013 – Final Fantasy VII the web series (Lead Animator/VFX Specialist)
  • 2012 – (YOPEY) Young people of the year promo[12] (Designer/Animator)
  • 2012 – Camp Canyon, Summer Camp Film, Bethany, West Virginia, US
  • 2011 – AmeriCamp promo advertisement (Designer/Animator)
  • 2010 – H2O is a Virtual Operating System (Conceptual VFX Advertisement) Annual 24FPS Animation Award[13] (Visual effect artist)
  • 2010 – Harry Potter and the Deathly Hallows – Part 2 (stereoscopic/rotoscopy artist)
  • 2010 – Green Lantern (stereoscopic/rotoscopy artist)
  • 2010 – Men in Black 3 (stereoscopic/rotoscopy artist)


  1. ^ "People are mistaking this photoshopped image of Emma Watson as Belle in 'Beauty and the Beast' for the real thing". Retrieved 3 December 2015.
  2. ^ "This Fan Art of Emma Watson as Belle in Beauty and the Beast (2016) Is AMAZING!". Archived from the original on 8 July 2015. Retrieved 3 December 2015.
  3. ^ Alroy, Jovi; Gallagher, M.J. (15 May 2015). Axtelera Ray: The Chronicles of Astrone (Preview ed.). London: goodreads. p. 40. Retrieved 15 May 2015.
  4. ^ "Young People of the Year – yopey". Retrieved 3 December 2015.
  5. ^ "Can't wait to bring another wonderful Disney character to life. All I'm asking for is an audition". Retrieved 17 August 2015.
  6. ^ "We Have The First Trailer Of Beauty And The Beast". Retrieved 23 May 2016.
  7. ^ "Be our guest! Fan art of Emma Watson as Belle in Disney's Beauty and the Beast will make you want to be 4 again". Retrieved 17 August 2015.
  8. ^ "First Look: Disney Releases First Picture of Emma Watson as Belle in Live-Action 'Beauty and the Beast' Movie". Retrieved 17 August 2015.
  9. ^ "People are mistaking this photoshopped image of Emma Watson as Belle in 'Beauty and the Beast' for the real thing". Retrieved 18 August 2015.
  10. ^ "Student volunteers go for gold". University of Bedfordshire. Retrieved 3 December 2015.
  11. ^ Skevington, Colin. "The Lossen". Internet Movie Database. Retrieved 29 May 2017.
  12. ^ Gearing, Tony Gearing. "YOPEY Films". Yopey. Tony Gearing. Retrieved 16 December 2012.
  13. ^ Rajput, Akhilesh. "Director". Designer. MAAC. Retrieved 11 November 2010.

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