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Alterian was a UK-based supplier of marketing automation software and services.

Alterian was founded by Mike Talbot, David Eldridge and Tim McCarthy in 1997. [1] Initially based in Weston-Super-Mare, UK, [2] it moved its headquarters to Bristol.

Alterian floated on the techMARK index of the London Stock Exchange in 2000[3][4]

In May 2006 Alterian acquired email marketing software vendor Dynamics Direct[5]

In July 2008 Alterian acquired Mediasurface, a UK based software Web Content Management software vendor for $35.6 million[6]

In July 2011 Alterian appointed Heath Davies as CEO, replacing David Eldridge[7] who stepped down from the board in April 2011, along with the other founders Tim McCarthy and Mike Talbot later the same year.[8]

In December 2011 Alterian was acquired by SDL International, a company best known for its language services and technology and its Web Content Management solution SDL Tridion.[9]


  1. ^ David, Litterick (29 June 2000). "Alterian ready for £60m float". Daily Telegraph. 
  2. ^ "Secrets of my Success: David Eldridge, Founding partner and CEO, Alterian". Marketing Magazine. 1 February 2004. 
  3. ^ George, Jemma (Jul 20, 2000). "Alterian shares join techMARK". CityWire Money. 
  4. ^ Reuters (9 July 2000). "Beyond the Footsie: Thurs close". Daily Mail. 
  5. ^ "Alterian Acquires Email Marketing Software Company Dynamics Direct; Integration of Email and Online Marketing to Strengthen Alterian Marketing Suite". Business Wire. May 25, 2006. 
  6. ^ Bell, Lauren (8 July 2008). "Alterian acquires Mediasurface". Direct Marketing News. 
  7. ^ "Alterian appoints chairman and chief executive". The Drum. 13 July 2011. 
  8. ^ Martinez, Juan (14 October 2011). "Alterian cofounders resign due to 'recent failures'". Direct Marketing News. 
  9. ^ "SDL Wins Alterian Takeover Battle". Financial Times. Dec 2, 2011. 

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