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Alterian is a campaign management and real-time marketing software company headquartered in Denver, CO with offices in Bristol, UK and Sydney, Australia.[1]

Alterian was founded by Mike Talbot, David Eldridge and Tim McCarthy in 1997.[2] Initially based in Weston-Super-Mare, UK,[3] it moved its headquarters to Bristol.

Alterian floated on the techMARK index of the London Stock Exchange in 2000[4][5]

In May 2006, Alterian acquired email marketing software vendor Dynamics Direct[6]

In July 2008, Alterian acquired Mediasurface, a UK based software Web Content Management software vendor for $35.6 million[7]

In July 2011, Alterian appointed Heath Davies as CEO, replacing David Eldridge[8] who stepped down from the board in April 2011, along with the other founders Tim McCarthy and Mike Talbot later the same year.[9]

In December 2011, Alterian was acquired by SDL International, a company best known for its language services and technology and its Web Content Management solution SDL Tridion.[10]

In November 2016, Alterian divested from SDL and was acquired by Alterian Technology Holdings LLC, a privately owned company based in the US.[1][11] It is currently led by Bob Hale, CEO.


  1. ^ a b "Alterian re-emerges as independent marketing software vendor". Retrieved 2016-11-03. 
  2. ^ David, Litterick (29 June 2000). "Alterian ready for £60m float". Daily Telegraph. 
  3. ^ "Secrets of my Success: David Eldridge, Founding partner and CEO, Alterian". Marketing Magazine. 1 February 2004. 
  4. ^ George, Jemma (Jul 20, 2000). "Alterian shares join techMARK". CityWire Money. 
  5. ^ Reuters (9 July 2000). "Beyond the Footsie: Thurs close". Daily Mail. 
  6. ^ "Alterian Acquires Email Marketing Software Company Dynamics Direct; Integration of Email and Online Marketing to Strengthen Alterian Marketing Suite". Business Wire. May 25, 2006. 
  7. ^ Bell, Lauren (8 July 2008). "Alterian acquires Mediasurface". Direct Marketing News. 
  8. ^ "Alterian appoints chairman and chief executive". The Drum. 13 July 2011. 
  9. ^ Martinez, Juan (14 October 2011). "Alterian cofounders resign due to 'recent failures'". Direct Marketing News. 
  10. ^ "SDL Wins Alterian Takeover Battle". Financial Times. Dec 2, 2011. 
  11. ^ Ltd, Insider Media. "SDL disposes of Campaigns business". Insider Media Ltd. Retrieved 2016-11-03. 

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