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Alteryx, Inc.
  • SRC, LLC (1997–2010)
  • Alteryx, LLC (2010–2011)
IndustryComputer software
  • SRC, LLC in March 1997; 25 years ago (1997-03)
  • Alteryx, LLC in March 2010; 12 years ago (2010-03)
  • Alteryx, Inc. in March 2011; 11 years ago (2011-03)
HeadquartersIrvine, California, United States[1][2]
Area served
Key people
  • Mark Anderson (CEO)
  • Dean Stoecker (Executive Chairman)
  • Paula Hansen (President & CRO)
  • Kevin Rubin (CFO)
RevenueIncrease US$536.1 million (2021)
Decrease US$−136.3 million (2021)
Decrease US$−179.7 million (2021)
Total assetsIncrease US$1.6 billion (2021)
Total equityDecrease US$402.8 million (2021)
Number of employees
2,000 (December 2021)
Footnotes / references

Alteryx is an American computer software company based in Irvine, California,[1][2] with a development center in Broomfield, Colorado.[3][4] The company's products are used for data science and analytics.[5][6] The software is designed to make advanced analytics accessible to any data worker.[7]


SRC LLC, the predecessor to Alteryx, was founded in 1997 by Dean Stoecker, Olivia Duane Adams and Ned Harding.[8] SRC developed the first online data engine for delivering demographic-based mapping and reporting shortly after being founded.[9] In 1998, SRC released Allocate, a data engine incorporating geographically organized U.S. Census data[10] that allows users to manipulate, analyze and map data.[11] Solocast was developed in 1998, which was software that allowed customers to do customer segmentation analysis.[9]

In 2000, SRC LLC entered into a contract with the U.S. Census Bureau that resulted in a modified version of its Allocate software being included on CD-ROMs of Census Data sold by the Bureau.[11][12]

In 2006, the software product Alteryx was released, which was a unified spatial and non-spatial data environment for building analytical processes and applications.[9]

In 2010, SRC LLC changed its name to that of its core product, Alteryx.[1]

In 2011, Alteryx raised $6 million in venture funding from the Palo Alto investment arm of SAP AG, SAP Ventures.[8] In 2013, Alteryx raised $12 million from SAP Ventures and Toba Capital.[13][14] In 2014, the company raised $60 million in Round B funding[5][6] from Insight Venture Partners, Sapphire Ventures (formerly SAP Ventures) and Toba Capital, and announced plans for a 30% workforce expansion.[4]

In 2015, ICONIQ Capital led an $85 million investment in Alteryx, with Insight Venture Partners and Meritech Capital Partners also participating. Alteryx announced plans to use the new capital to expand internationally, invest in research and development, and increase its sales and marketing efforts.[15][16]

In 2016, Alteryx was ranked #24 on the Forbes Cloud 100 list.[17]

On March 24, 2017, Alteryx went public in an IPO listed on the NYSE.[18]

In October 2017, it was discovered that Alteryx was subject to a data breach of partially anonymized data records for approximately 120 million U.S. households.[19]

On February 22, 2018, Alteryx was named a leader in Gartner's 2018 Magic Quadrant for Data Science and Machine Learning Platforms.[20]


As of July 2020, Alteryx offered the following products as part of an analytics platform (ver. 2019.1):

  • Alteryx Connect
  • Alteryx Designer
  • Alteryx Promote[21]
  • Alteryx Server
  • Analytics Hub[22]
  • Alteryx Intelligence Suite[22][23]

Alteryx also hosts a cloud-based website known as the Alteryx Analytics Gallery.[24][25][26]


In January 2017, Alteryx acquired Prague-based software company, Semanta. Alteryx Connect is an outgrowth of the Semanta acquisition.[27]

In June 2017, Alteryx acquired data science startup Yhat[28] to enhance their capabilities for managing and deploying advanced analytic models ultimately resulting in Alteryx Promote.[29] Alteryx paid $10.8 million in cash and equity.[30] Yhat had raised $2.6 million before the acquisition.

In February 2018, Alteryx acquired Alteryx ANZ, a distributor of altered software based in Sydney, Australia[31]

In April 2019, Alteryx acquired ClearStory Data for $19.6 million in cash.[32]

In October 2019, Alteryx acquired Feature Labs, a machine learning startup founded by 2 MIT researchers[33] for $25.2 million in cash with an additional $12.5 million in equity incentive awards.[34] Feature Labs is known for developing Featuretools, an open source library for automated feature engineering with over 350,000 downloads at the time of acquisition. The acquisition added an engineering hub for Alteryx in Boston, Massachusetts. Feature Labs had raised $1.5 million prior to the acquisition.[35]

In January 2022, Alteryx acquired Trifacta for $400 million in cash, with the deal closing the following month.[36][37]

Awards and recognition[edit]

Alteryx was recognized by research firm Gartner as a leader in the 2018 Magic Quadrant for Data Science and Machine Learning Platforms.[38] In addition, Alteryx was named the Gold winner in "The Best Business Intelligence and Analytics Software of 2017,[39] as Reviewed by Customers” by Gartner Peer Insights, a comprehensive platform that provides unfiltered, first-hand product and service ratings and reviews by experienced Enterprise Technology Buyers.

Alteryx has also been named one of Deloitte's Technology Fast 500,[40] an 2019 APPEALIE SaaS Award Winner,[41] and a Top 20 AI All-Stars in Technology[42] by KeyBanc Capital Markets.

In 2017, co-founder and CEO Dean Stoecker received the Ernst and Young Entrepreneur of the Year 2017 Award[43] in the Orange County Region, which recognizes entrepreneurs who excel in areas such as innovation, financial performance and personal commitment to their businesses and communities.

Alteryx was also named as one of the Best Places to Work in Orange County three years in a row (2016),[44] 2017,[45] and 2018,[46] ranking within the top ten in the large employer category.

Kevin Rubin was recognized as the CFO of the Year by the Orange County Business Journal,[47] an annual award that recognizes Orange County CFOs who demonstrated superior leadership and corporate stewardship in the preceding fiscal year.

Data breach[edit]

During the October 2017 data breach mentioned above, although no names were attached, telephone numbers and physical addresses were among the 248 fields per household involved in the breach. Also included was "consumer demographics, life event, direct response, property, and mortgage information for more than 235 million consumers" according to the company.[48] Alteryx assembled information from Experian and public sources like the U.S. Census Bureau to create their product which sold for $39,000 per license. Alteryx's hosting on Amazon Web Services had been unsecured (its sources had no breach).[49]


  1. ^ a b c d "US SEC: Form 10-K Alteryx, Inc" (PDF). U.S. Securities and Exchange Commission. Retrieved March 5, 2022.
  2. ^ a b Steele, Andrew (2018-06-18). "Comparing Veeva Systems (VEEV) & Alteryx (NYSE:AYX)". StockNewsTimes. Retrieved 2018-06-19.
  3. ^ Wallace, Alicia (31 July 2015). "Data analytics firm Alteryx moves to larger space in Broomfield". Denver Post.
  4. ^ a b Lindenstein, Joshua (6 October 2014). "Alteryx Inc. nets $60 million in funding". BizWest.
  5. ^ a b Clancy, Heather (6 October 2014). "Another day, another $60 million analytics funding round". Fortune.
  6. ^ a b Wallace, Alicia (7 October 2014). "Boulder's Alteryx Inc. raises $60 million". Daily Camera.
  7. ^ Fogarty, Kevin (24 August 2012). "When Big Data Questions Can't Wait For Data Scientists". InformationWeek.
  8. ^ a b Brown, Steven (5 April 2011). "SAP Ventures invests $6M in Alteryx Inc". San Francisco Business Times.
  9. ^ a b c "SRC Corporate Overview" (PDF) (Press release). Archived from the original (PDF) on 2014-10-24. Retrieved 2014-10-16.
  10. ^ "ExtendTheReach.Com / Products / SoloCast". Archived from the original on 8 February 2003.
  11. ^ a b Norman, Jan (17 July 2001). "Census deal for O.C. firm". The Orange County Register.
  12. ^ "SRC organizing census data". Daily Camera. 5 July 2001.
  13. ^ Casacchia, Chris (18 May 2013). "Toba in $12M Round for Big Data Analytics Firm". Orange County Business Journal.
  14. ^ "Alteryx Raises $12M For Data Analytics Platform That Shapes Data Into Apps". TechCrunch.
  15. ^ Picker, Leslie (2015-10-28). "Iconiq Capital Leads $85 Million Investment in Alteryx". The New York Times. ISSN 0362-4331. Retrieved 2015-10-28.
  16. ^ Williams, Lauren (2015-10-28). "Data firm Alteryx secures $85M investment, could make "unicorn" list". Orange County Register.
  17. ^ "Forbes Cloud 100". Forbes. Retrieved 17 November 2016.
  18. ^ Alteryx IPO
  19. ^ Fox-Brewster, Thomas. "120 Million American Households Exposed In 'Massive' ConsumerView Database Leak". Forbes. Retrieved 2018-12-24.
  20. ^ Piatetsky, Gregory. "Gainers and Losers in Gartner 2018 Magic Quadrant for Data Science and Machine Learning Platforms". KDnuggets. Retrieved February 26, 2018.
  21. ^ Guess, A.R. "Alteryx Alters Data Science with New Release". Davaversity. Retrieved March 9, 2018.
  22. ^ a b "Alteryx Introduces Analytics Hub and Intelligence Suite". CRM. 16 June 2020. Retrieved 29 June 2020.{{cite web}}: CS1 maint: url-status (link)
  23. ^ "Alteryx Updates APA Platform with Analytics Hub and Intelligence Suite". Solutions Review. 18 June 2020. Retrieved 29 June 2020.{{cite web}}: CS1 maint: url-status (link)
  24. ^ Vance, Ashlee (9 November 2012). "You Too Can Be Nate Silver". Businessweek.
  25. ^ "Alteryx Opens Big Data-Analytics Apps Studio For The Rest Of Us". TechCrunch.
  26. ^ "Data Blending and Advanced Analytics". Alteryx.
  27. ^ "Alteryx's Acquisition of Semanta – Global Legal Chronicle". Retrieved 2019-12-15.
  28. ^ "Alteryx Acquires Yhat to Accelerate Data Science Model Deployment". Alteryx. Retrieved 2019-12-15.
  29. ^ "Alteryx Promote Announced - New Offering to Easily Deploy, Manage and Integrate Data Science Models for Real-Time Decisions". Alteryx. Retrieved 2019-12-15.
  30. ^ "S-1". Retrieved 2019-12-15.
  31. ^ "Alteryx Expands Reach by Acquiring Partner in Australia". Retrieved 2019-12-15.
  32. ^ "Alteryx's (AYX) ClearStory Data Buyout Strengthens Portfolio". Retrieved 2019-12-15.
  33. ^ "Alteryx Acquires Feature Labs to Advance Machine Learning for the Enterprise". Alteryx. Retrieved 2019-12-15.
  34. ^ "FORM 10-K" (PDF).{{cite web}}: CS1 maint: url-status (link)
  35. ^ "Feature Labs launches out of MIT to accelerate the development of machine learning algorithms". TechCrunch. Retrieved 2019-12-15.
  36. ^ Baer, Tony (2022-01-07). "Alteryx announces intent to buy Trifacta". ZDNet.
  37. ^ "Alteryx Closes Acquisition of Trifacta" (Press release). Retrieved 2022-02-17.
  38. ^ "2018 Magic Quadrant for Data Science and Machine Learning Platforms". Gartner. Retrieved April 21, 2018.
  39. ^ "Magic Quadrant for Data Science and Machine-Learning Platforms". Gartner.
  40. ^ "Deloitte's Technology Fast 500TM". Deloitte.
  41. ^ "2019 SaaS Awards - APPEALIE Honors Best Products + Leaders in SaaS". APPEALIE SaaS Awards. 2019-09-26. Retrieved 2019-10-24.
  42. ^ Krause, Reinhardt. "This Artificial Intelligence All-Star List Has A Few Surprises". Investor's Business Daily. Retrieved 30 Apr 2018.
  43. ^ "Ernst and Young Entrepreneur of the Year 2017 Award". Ernst and Young. Ernst and Young. Retrieved April 21, 2018.
  44. ^ "2016 Best Places to Work in Orange County". Orange County Business Journal. May 2016.
  45. ^ "2017 Best Places to Work in Orange County". Orange County Business Journal. May 2017.
  46. ^ "2018 "Best Places to Work in Orange County"". Orange Country Business Journal. 24 July 2018. Retrieved 24 July 2018.
  47. ^ "CFO of the Year". Orange Country Business Journal. Feb 15, 2018.
  48. ^ Fox-Brewster, Thomas. "120 Million American Households Exposed In 'Massive' ConsumerView Database Leak". Forbes. Retrieved 2018-12-24.
  49. ^ Hackett, Robert (December 22, 2017). "Data Breach Exposes 123 Million U.S. Households". Fortune: Time, Inc. Retrieved December 23, 2017.

External links[edit]