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A woman exposing her tummy

Alvinolagnia or belly fetish or stomach fetish is a partialism in which an individual is sexually attracted to the stomach[1][2][3][4][5][6] or belly.[7]


Anthropologists and behaviorists have discovered substantial evidence that the waist-hip ratio (WHR) is a significant measure for female attractiveness,[8][9] Some find a slender muscular stomach with a defined V-zone to be a turn-on.[10]

Physical activity[edit]

Some fetishists get a turn-on from touching or rubbing their belly region.[11]

Accessories and tattoos[edit]

A woman with a belly chain and navel piercing.

Some people wear accessories like belly chains, navel piercings, tattoos etc., to enhance the appearance of the belly.[12] It can be a delicate thin or heavy thick chain.[13]

Managing editor of digital of Canadian magazine Flare Rebecca Perrin stated in an article, "a woman's waist and hips are two of the most physically attractive body parts there are – emphasizing them shouldn't immediately be considered a faux pas and should instead be encouraged." Celebrities like Beyoncé,[14][15] Rihanna,[16] Miley Cyrus[16] etc. are known for flaunting their belly chains.[17]

Navel piercing[18] and navel tattoos[19] has become more common among young women. The trend of piercing or tattooing the navel became popular in the 1990s.[20] It is popular among middle-aged women.[21][22] Some belly chains attach to a navel piercing; they are called "pierced belly chains".[23] Similar to navel piercings, hip piercings are also popular among women to express a bold personality.[24]

Some get stomach tattoos to attract attention of the onlookers,[25] but these tattoos are more commonly preferred by women than men. From tribal to flowers, the choices are innumerable as far as stomach tattoos are concerned.[25][26] Some women even get these tattoos drawn on their lower backs[27] and flaunt them in low-rise jeans, shorts or skirts.[28]

Sometimes, looser clothing such as scarves or skirts around the female waist and curves can be an incredible turn-on.[29] Scarves wrapped around the waist are common among belly dancers.[28][30]

Connections to other fetishes[edit]

It often co-exists with pregnancy fetishism

Alvinolagnia often co-exists with navel fetishism.[31][32]

Belly fetish model Helena Strong stated, "People admire my belly. The only thing I expose is my belly. Most guys with belly fetishes get embarrassed if they see me fully naked."[33]

Cultural background[edit]

Belly dancing movements are considered to be seductive

Western culture[edit]

Some assume that alvinolagnia is a cause of the prevalent western fashion of female midriff exposure.[34] According to a study done by All-Bran with 2,000 women aged over 30s have found that 67 percent of them stating female celebrities are making it more acceptable for women to wear belly-baring clothes.[35] In the Victorian era, a small waist was considered the main trait of a beautiful woman.[36] The advent of bikinis in 1946,[37] the cheerleading fashion of the 1970s[38] and low-rise fashion started in the early 1990s[39] have contributed to it. Midriff exposure also became common in the culture of 20th-century music with many famous female pop stars appeared on and offstage and in music videos with their midriff exposed.[40][41][42] Some get attracted to women wearing a crop top or bikini.[43]

Middle Eastern culture[edit]

The eastern art of belly dancing places the female midriff on center stage.[44][45] The dance movements of the torso are considered to be seductive.[46]

Indian culture[edit]

The exposure of midriff and navel in a sari
The exposure of midriff and navel in a sari

The bare female midriff is considered attractive and erotic in India.[47] Baring the midriff has always been a fashion in Indian women attire.[48][49] Indian women have traditionally worn saris that bares the midriff, especially South Indian women.[50][51] The exposure of midriff in a sari is considered to be erotic.[52] The midriff is revealed in other traditional female attires like Ghagra choli.[53] Belly chain known as kamarband in India when worn with low-rise saris and lehengas are considered sensuous.[54] Most Indian women wear belly chains during weddings and other ceremonies as a show of culture and tradition. Nowadays, women have been pairing these chains with western outfits, mostly to draw attention to their figures.[13]

Men are intrigued by the demure floor-length attire and tantalising display of a bare midriff in the back.[55] Some Indian women too tend to get aroused on getting pinched on their midriff bared by the sari.[56] This scenario was depicted in an advertising campaign for a leading constructions company group in India.[57] With the tagline "Everything you love, is in arm's reach", it featured a man at office extending his arm out to pinch his wife's midriff at home, with her expressing joy by smiling and biting her lower lip.[58] It was featured as a full page advertisement in Dec 6, 2013 Chennai issue of the Times of India.[59]

See also[edit]


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