Anthropologists and behaviorists have discovered substantial evidence that the waist-hip ratio (WHR) is a significant measure for female attractiveness, Some find a slender muscular stomach with a defined V-zone to be a turn-on.
Some fetishists get a turn-on from touching or rubbing their belly region.
Accessories and tattoos
Managing editor of digital of Canadian magazine Flare Rebecca Perrin stated in an article, "a woman's waist and hips are two of the most physically attractive body parts there are – emphasizing them shouldn't immediately be considered a faux pas and should instead be encouraged." Celebrities like Beyoncé, Rihanna, Miley Cyrus etc. are known for flaunting their belly chains.
Navel piercing and navel tattoos has become more common among young women. The trend of piercing or tattooing the navel became popular in the 1990s. It is popular among middle-aged women. Some belly chains attach to a navel piercing; they are called "pierced belly chains". Similar to navel piercings, hip piercings are also popular among women to express a bold personality.
Some get stomach tattoos to attract attention of the onlookers, but these tattoos are more commonly preferred by women than men. From tribal to flowers, the choices are innumerable as far as stomach tattoos are concerned. Some women even get these tattoos drawn on their lower backs and flaunt them in low-rise jeans, shorts or skirts.
Connections to other fetishes
Belly fetish model Helena Strong stated, "People admire my belly. The only thing I expose is my belly. Most guys with belly fetishes get embarrassed if they see me fully naked."
Some assume that alvinolagnia is a cause of the prevalent western fashion of female midriff exposure. According to a study done by All-Bran with 2,000 women aged over 30s have found that 67 percent of them stating female celebrities are making it more acceptable for women to wear belly-baring clothes. In the Victorian era, a small waist was considered the main trait of a beautiful woman. The advent of bikinis in 1946, the cheerleading fashion of the 1970s and low-rise fashion started in the early 1990s have contributed to it. Midriff exposure also became common in the culture of 20th-century music with many famous female pop stars appeared on and offstage and in music videos with their midriff exposed. Some get attracted to women wearing a crop top or bikini.
Middle Eastern culture
The bare female midriff is considered attractive and erotic in India. Baring the midriff has always been a fashion in Indian women attire. Indian women have traditionally worn saris that bares the midriff, especially South Indian women. The exposure of midriff in a sari is considered to be erotic. The midriff is revealed in other traditional female attires like Ghagra choli. Belly chain known as kamarband in India when worn with low-rise saris and lehengas are considered sensuous. Most Indian women wear belly chains during weddings and other ceremonies as a show of culture and tradition. Nowadays, women have been pairing these chains with western outfits, mostly to draw attention to their figures.
Men are intrigued by the demure floor-length attire and tantalising display of a bare midriff in the back. Some Indian women too tend to get aroused on getting pinched on their midriff bared by the sari. This scenario was depicted in an advertising campaign for a leading constructions company group in India. With the tagline "Everything you love, is in arm's reach", it featured a man at office extending his arm out to pinch his wife's midriff at home, with her expressing joy by smiling and biting her lower lip. It was featured as a full page advertisement in Dec 6, 2013 Chennai issue of the Times of India.
- Abdominal obesity
- Belly dance
- Navel fetishism
- Navel in popular culture
- Waist-hip ratio
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