Amalgamated Advertising

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Amalgamated LLC
Independent
Industry Advertising, Marketing
Founded 2003
Defunct 2015
Headquarters New York, NY, USA
Key people
Jason Gaboriau
Doug Cameron
Charles Rosen
Eric Silver
Brian Martin
and Fiona McBride
Website silverpartners.com

Amalgamated Advertising was an independent advertising agency based in New York City. The agency was founded in 2003 by Douglas Cameron, Jason Gaboriau and Charles Rosen, and became known for its "cultural branding" approach.[1][2][3][4]

Eric Silver, former Executive Creative Director of BBDO, joined Amalgamated in September 2010 as Chief Creative Officer and majority partner. Silver and Amalgamated’s founding partners had worked together for several years while at Cliff Freeman and Partners.[5][6][7]

In September 2012, the agency changed its name to Silver + Partners.[8] In early 2015, the agency ceased operations.[9]

The agency's clients included Ben & Jerry's, Qdoba, The Coca-Cola Company, MSG Networks, The Patron Spirits Company and CarMax.[10][11][12]

References[edit]

  1. ^ Carter, Bill; Rutenberg, Jim (June 9, 2003). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; 4 Executives Leave Cliff Freeman Shop". The New York Times. Retrieved April 23, 2010. 
  2. ^ http://www.boardsmag.com/articles/magazine/20050101/smallshops.html
  3. ^ http://www.popmatters.com/books/reviews/h/how-brands-become-icons.shtml
  4. ^ http://adage.com/article/feature/talkin-a-reinvention/45758/
  5. ^ Parekh, Rupal (Sep 7, 2010). "Eric Silver Becomes Majority Owner of Amalgamated Advertising". Advertising Age. Retrieved Oct 19, 2010. 
  6. ^ http://www.bnet.com/news-analysis/advertising/eric-silver-departs-ddb-york/74196
  7. ^ http://www.sourceecreative.com/news.php?ID=4928
  8. ^ http://adage.com/article/agency-news/york-shop-amalgamated-renamed-silver-partners/237169/
  9. ^ http://adage.com/article/cmo-strategy/ad/299485/
  10. ^ http://www.amalgamatednyc.com
  11. ^ http://www2.timesdispatch.com/business/2010/sep/04/b-cmax04-ar-486515/
  12. ^ 9. http://www.adweek.com/news/advertising-branding/carmax-makes-agency-pick-103215