Amazon Bookstore Cooperative
The store in 2011 with "True Colors" on the window and "Amazon Bookstore" above it.
|Founder||Rosina Richter Christy
Julie Morse Quist
In 1970 when Amazon was founded by Rosina Richter Christy and Julie Morse Quist, it was far from a full-fledged bookstore. The books were kept in the front room of the women's collective they lived in and books were only available from 3 to 6 PM or by special arrangement. This arrangement lasted for about two years before the book store moved to Minneapolis' Lesbian Resource Center and then migrated through a series of different storefront addresses. Working conditions were sometimes difficult and included an unsafe neighborhood and a building with no heat where pipes froze and people had to wear gloves inside the store.
In 1999, the cooperative sued Amazon.com for trademark infringement. After sometimes acrimonious legal proceedings, the case was settled in November of that year, with the cooperative signing over its rights of the name Amazon to Amazon.com, and Amazon.com then licensing the use of the name back to the cooperative.
The business announced that they were closing down at the end of June 2008, and buyers came forth to carry on the store. Ruta Skujins, with the help of her partner, Joann Bell, decided to take over the store. Transfer of the ownership of the store happened at the end of June, according to an e-mail sent by the store to customers on June 17.
In November 2008 it was announced that the store changed ownership and as a result, the Amazon name could not be used by the new owner as it was owned by Amazon.com. The new owner of the bookstore, Ruta Skujins, changed the name of the store to True Colors Bookstore, and both names were in use during the transition period. The bookstore began experiencing financial difficulties in late 2011, with the store closing in February 2012 due to this.
Influence and significance
Amazon became "the oldest independent feminist bookstore in North America" and was probably "the oldest in the English speaking world". It had an impact that extended both beyond its immediate area and beyond the United States.
It also had a presence in popular culture. Cartoonist and graphic novelist Alison Bechdel was inspired to create the fictional Madwimmin Books in Dykes to Watch Out For based on experiences at the store.
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