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Type of site
|334 (April 2014[update])|
Joyo was founded by Kingsoft in August 1998, while Joyo.com became a website in February 1999.
At that time, Joyo had only five employees, but in half a year, it became the 33rd-largest Chinese website, and published a CD of software.
Kingsoft decided to make Joyo.com into an online bookstore in 1999.
Joyo.com stopped providing download services and IT information in 2000 and released a new online bookstore website at the same time.
In the same month, Joyo.com became profitable. In September, Joyo got $52 million investment from Tiger Management. Since then, Joyo expands their business to general merchandise, and has sold commodities.
On June 5, 2007, "joyo.com" was renamed to "amazon.cn" and its Chinese name was switched from "卓越网" (Joyo Network) to "卓越亚马逊" (Joyo Amazon).
On October 27, 2011, Amazon China's Chinese name was changed from 卓越亚马逊 (Joyo Amazon) to 亚马逊中国 (Amazon China).
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