Amazon China

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Amazon China
Web address
Slogan 天天低价 正品行货
Commercial? Yes
Type of site
Online shopping
Available in Chinese
Launched August 1998; 17 years ago (1998-08)
Alexa rank
negative increase 334 (April 2014)[1] (Chinese: 亚马逊中国), formerly (Chinese: 卓越网) and Joyo Amazon (卓越亚马逊), is a Chinese shopping website located in Beijing. In 2004, it was acquired by


Original[edit] was an IT information service and download website before 2000.

Joyo was founded by Kingsoft in August 1998, while became a website in February 1999.

At that time, Joyo had only five employees, but in half a year, it became the 33rd-largest Chinese website, and published a CD of software.

Online bookstore[edit]

Kingsoft decided to make into an online bookstore in 1999. stopped providing download services and IT information in 2000 and released a new online bookstore website at the same time.

Initially, Joyo was only able to provide the online bookstore service in Beijing. In December, Joyo started to provide service in Shanghai. And April 2003, started to provide service in Guangzhou.

In the same month, became profitable. In September, Joyo got $52 million investment from Tiger Management. Since then, Joyo expands their business to general merchandise, and has sold commodities.

Amazon[edit] took over Joyo for $75 million on August 19, 2004. It became the 7th regional website of after U.S., Canada, France, Germany, Japan, and United Kingdom.

On June 5, 2007, "" was renamed to "" and its Chinese name was switched from "卓越网" (Joyo Network) to "卓越亚马逊" (Joyo Amazon).

On October 27, 2011, Amazon China's Chinese name was changed from 卓越亚马逊 (Joyo Amazon) to 亚马逊中国 (Amazon China).[2]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ "Joyo Amazon was renamed to Amazon China" (in Chinese). NetEase. October 27, 2011. Retrieved October 27, 2011. 

External links[edit]