Amazon China

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Amazon China
Type of site
Online shopping
Available inChinese
OwnerAmazon (2004–present)
Websiteamazon.cn
Alexa rankPositive decrease 134 (Sept. 2016)[1]
CommercialYes
LaunchedAugust 1998; 20 years ago (1998-08)

Amazon.cn (Chinese: 亚马逊中国), formerly Joyo.com (Chinese: 卓越网) and Joyo Amazon (卓越亚马逊), is a Chinese online shopping website located in Beijing, China. In 2004, it was acquired by Amazon.

History[edit]

Original[edit]

Joyo.com was an IT information service and download website before 2000.

Joyo was founded by Kingsoft in August 1998, while Joyo.com became a website in February 1999.

At that time, Joyo was a subsidiary of Kingsoft, had only five employees, but in half a year, it became the 33rd-largest Chinese website and published a CD of software.

Online bookstore[edit]

Kingsoft decided to make Joyo.com into an online bookstore in 1999. Joyo's operational expenses were hardly covered, mainly relying on the parent company's investment.

Joyo.com had a mission to become "the biggest and best Chinese website". Half a year later, Joyo.com became a well-known website by successfully launching several its offline software service CDs.

Joyo.com stopped providing download services and IT information in 2000 and released a new online bookstore website at the same time.

Initially, Joyo provided service in Beijing. In December, Joyo started to provide service in Shanghai. In April 2003, started providing service in Guangzhou.

In the same month, Joyo.com became profitable. In September, Joyo got $52 million in investment from Tiger Management. Since then, Joyo has expanded their business to general merchandise and commodities.

Amazon[edit]

Amazon.com purchased Joyo for $75 million on August 19, 2004. It became the 7th regional website of Amazon.com after U.S., Canada, France, Germany, Japan and United Kingdom.

On June 5, 2007, "joyo.com" was renamed to "amazon.cn" and its Chinese name was switched from "卓越网" (Joyo Network) to "卓越亚马逊" (Joyo Amazon).

On October 27, 2011, Amazon China's Chinese name was changed from 卓越亚马逊 (Joyo Amazon) to 亚马逊中国 (Amazon China).[2]

Operation Centers[edit]

Amazon.cn has built 15 operation centers so far, in:

  • Beijing
  • Shanghai
  • Tianjin
  • Suzhou
  • Guangzhou (two)
  • Chengdu (two)
  • Wuhan
  • Shenyang
  • Xian
  • Xiamen
  • Kunshan
  • Jinan
  • Harbin

References[edit]

  1. ^ "Amazon.cn Site Info". Alexa Internet. Retrieved 2016-09-01.
  2. ^ "Joyo Amazon was renamed to Amazon China" (in Chinese). NetEase. October 27, 2011. Retrieved October 27, 2011.

External links[edit]