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Type of site
|Alexa rank||134 (Sept. 2016[update])|
Joyo was founded by Kingsoft in August 1998, while Joyo.com became a website in February 1999.
At that time, Joyo was a subsidiary of Kingsoft, had only five employees, but in half a year, it became the 33rd-largest Chinese website, and published a CD of software.
Kingsoft decided to make Joyo.com into an online bookstore in 1999, when the Internet in mainland China was far behind developed. Joyo's operational expenses were hardly covered but mainly relied on the parent company's investment.
In 1999, Joyo.com started trial operation with only 5 employees. But Joyo.com, as a set-up company, had a mission to become "the biggest and best Chinese website". Half a year later, Joyo.com became a well-known website by successfully launching several its offline software service CDs.
Joyo.com stopped providing download services and IT information in 2000 and released a new online bookstore website at the same time.
In the same month, Joyo.com became profitable. In September, Joyo got $52 million in investment from Tiger Management. Since then, Joyo has expanded their business to general merchandise, and has sold commodities.
On June 5, 2007, "joyo.com" was renamed to "amazon.cn" and its Chinese name was switched from "卓越网" (Joyo Network) to "卓越亚马逊" (Joyo Amazon).
On October 27, 2011, Amazon China's Chinese name was changed from 卓越亚马逊 (Joyo Amazon) to 亚马逊中国 (Amazon China).
Amazon.cn has built 15 operation centres so far, in:
- Guangzhou (two)
- Chengdu (two)
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