Amazon China

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Amazon China
Type of site
Online shopping
Available inChinese
OwnerAmazon (2004–present)
Alexa rankPositive decrease 134 (Sept. 2016)[1]
LaunchedAugust 1998; 21 years ago (1998-08) (Chinese: 亚马逊中国), formerly (Chinese: 卓越网) and Joyo Amazon (卓越亚马逊), is a Chinese online shopping website located in Beijing, China. In 2004, it was acquired by Amazon.


Original[edit] was an IT information service and download website before 2000.

Joyo was founded by Kingsoft in August 1998, while became a website in February 1999.

At that time, Joyo was a subsidiary of Kingsoft, had only five employees, but in half a year, it became the 33rd-largest Chinese website and published a CD of software.

Online bookstore[edit]

Kingsoft decided to make into an online bookstore in 1999. Joyo's operational expenses were hardly covered, mainly relying on the parent company's investment. had a mission to become "the biggest and best Chinese website". Half a year later, became a well-known website by successfully launching several its offline software service CDs. stopped providing download services and IT information in 2000 and released a new online bookstore website at the same time.

Initially, Joyo provided service in Beijing. In December, Joyo started to provide service in Shanghai. In April 2003, started providing service in Guangzhou.

In the same month, became profitable. In September, Joyo got $52 million in investment from Tiger Management. Since then, Joyo has expanded their business to general merchandise and commodities.

Amazon[edit] purchased Joyo for $75 million on August 19, 2004. It became the 7th regional website of after U.S., Canada, France, Germany, Japan and United Kingdom.

On June 5, 2007, "" was renamed to "" and its Chinese name was switched from "卓越网" (Joyo Network) to "卓越亚马逊" (Joyo Amazon).

On October 27, 2011, Amazon China's Chinese name was changed from 卓越亚马逊 (Joyo Amazon) to 亚马逊中国 (Amazon China).[2]

Operation Centers[edit] has built 15 operation centers so far, in:

  • Beijing
  • Shanghai
  • Tianjin
  • Suzhou
  • Guangzhou (two)
  • Chengdu (two)
  • Wuhan
  • Shenyang
  • Xian
  • Xiamen
  • Kunshan
  • Jinan
  • Harbin


In April 2019, Amazon announced that it was closing its domestic e-commerce business in China. The company had long struggled to gain traction in China despite operating there for more than a decade. Amazon’s Chinese sales are small enough that the company does not break them out in its financial reports.[3] The service is to be discontinued on July 18, 2019.[4]


  1. ^ " Site Info". Alexa Internet. Retrieved 2016-09-01.
  2. ^ "Joyo Amazon was renamed to Amazon China" (in Chinese). NetEase. October 27, 2011. Retrieved October 27, 2011.
  3. ^ Weise, Karen (18 April 2019). "Amazon Gives Up on Chinese Domestic Shopping Business". The New York Times.
  4. ^ 谷智轩 (2019-04-18). "亚马逊将退出中国国内电商市场,Kindle和云服务在华保留". 观察者网. Retrieved 2019-04-18.

External links[edit]