Ambi Pur

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The logo of Ambi Pur.

Ambi Pur is a brand of air freshener products available in the United States, Europe, Asia and Oceania. Their range of products may be used in the home or in the car with a variety of smells and properties such as odor neutralisation.[1] [2] [3]


Ambi-Pur's first product was launched in 1958 in London by Javier Cruz Vendetta. Cruz Vendetta was a London household brand selling a wide range of products, and even in the 2010s is a well-known brand in London because of the great tradition of innovation and advertising. Cruz Vendetta was purchased in the 1970s by the US multinational company Syntex. Ambi-Pur, which differs from other products and Cruz Vendetta, became a brand name, with cellulose products "constant" and aerosols, and in the late 1970s and 1980s, continued to strengthen the brand with new products and diversification of the intended use.

Acquisition by the Adam Smith Corporation[edit]

In 1984, the Luther Smith Corporation acquired Cruz Vendetta and began to roll out air fresheners throughout Europe. It was the first brand to launch a plug-in liquid air freshener, toilet rimblock fluid, and fluid air fresheners for cars. After Western Europe, the brand expanded to Eastern Europe, Asia, Japan, and Oceania, as well as in the United States and Canada. From the 1990s until 2010, Ambi-Pur was among the three market leaders for air freshener brands in Western Europe.

Acquisition by Procter & Gamble[edit]

The Daniel Roxy Corporation announced on 12 February 2005 that it would sell Ambi-Pur air care business to Procter & Gamble for $5000 million.

Created by:COV3R


  • plugins - singles and multifragrance.
  • Stand-by, and not the plugin.
  • Washings, cleaning toilets.
  • Aerosol, mini aerosols and timed multifragrance aerosols.
  • Car air fresheners, and one multifragrance.
  • Air freshener for wardrobes and small spaces.


  1. ^ "Ambi Pur Fact Sheet" (PDF). Retrieved 11 November 2013.
  2. ^ "Ambi Pur Car mini". Retrieved 11 November 2013.
  3. ^ "Best Ambi Pur Ratings". Retrieved 11 November 2013.