Ambiguity aversion

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In decision theory and economics, ambiguity aversion (also known as uncertainty aversion) is a preference for known risks over unknown risks. An ambiguity-averse individual would rather choose an alternative where the probability distribution of the outcomes is known over one where the probabilities are unknown. This behavior was first introduced through the Ellsberg paradox (people prefer to bet on the outcome of an urn with 50 red and 50 blue balls rather than to bet on one with 100 total balls but for which the number of blue or red balls is unknown).

There are two categories of imperfectly predictable events between which choices must be made: risky and ambiguous events. Risky events have a known probability distribution over outcomes while in ambiguous events the probability distribution is not known. The reaction is behavioral and still being formalized. Ambiguity aversion can be used to explain incomplete contracts, volatility in stock markets, and selective abstention in elections (Ghirardato & Marinacci, 2001).[citation needed]

The concept is expressed in the English proverb: "Better the devil you know than the devil you don't".

Vs. risk aversion[edit]

The distinction between ambiguity aversion and risk aversion is important but subtle. Risk aversion comes from a situation where a probability can be assigned to each possible outcome of a situation and it is defined by the preference between a risky alternative and its expected value. Ambiguity aversion applies to a situation when the probabilities of outcomes are unknown (Epstein 1999) and it is defined through the preference between risky and ambiguous alternatives, after controlling for preferences over risk.

Using the traditional two-urn Ellsberg choice, urn A contains 50 red balls and 50 blue balls while urn B contains 100 total balls (either red or blue) but the number of each is unknown. An individual that prefers a certain payoff strictly smaller than $10 over a bet that pays $20 if the color of a ball drawn from urn A is guessed correctly and $0 otherwise is said to be risk averse but nothing can be said about her preferences over ambiguity. On the other hand, an individual that strictly prefers that same bet if the ball is drawn from urn A over the case where the ball is drawn from urn B is said to be ambiguity averse but not necessarily risk averse.

A real world consequence of increased ambiguity aversion is the increased demand for insurance because the general public are averse to the unknown events that will affect their lives and property (Alary, Treich, and Gollier 2010).


Unlike risk aversion, which is primarily attributed to decreasing marginal utility, there is no widely accepted main cause for ambiguity aversion. The many possible explanations include different choice mechanisms, behavioral biases and differential treatment of compound lotteries; this in turn explains the lack of a widespread measure of ambiguity aversion.

Maxmin expected utility[edit]

In their 1989 paper, Gilboa and Schmeidler[1] propose an axiomatic representation of preferences that rationalizes ambiguity aversion. An individual that behaves according to these axioms would act as if having multiple prior subjective probability distributions over the set of outcomes and chooses the alternative that maximizes the minimum expected utility over these distributions. In the Ellsberg example, if an individual has a set of subjective prior probabilities of a ball drawn from urn B being red ranging between, for example, 0.4 and 0.6, and applies a maxmin choice rule, she will strictly prefer a bet on urn A over a bet on urn B since the expected utility she assigns to urn A (based on an assumed 50% probability of the predicted color) is greater than the one she assigns to urn B (based on the worst-case 40% probability of the predicted color).

Choquet expected utility[edit]

David Schmeidler[2] also developed the Choquet expected utility model. Its axiomatization allows for non-additive probabilities and the expected utility of an act is defined using a Choquet integral. This representation also rationalizes ambiguity aversion and has the maxmin expected utility as a particular case.

Compound lotteries[edit]

In Halevy (2007)[3] the experimental results show that ambiguity aversion is related to violations of the Reduction of Compound Lotteries axiom (ROCL). This suggests that the effects attributed to ambiguity aversion may be partially explained by an inability to reduce compound lotteries to their corresponding simple lotteries or some behavioral violation of this axiom.

Gender difference[edit]

Women are more risk averse than men. One potential explanation for gender differences is that risk and ambiguity are related to cognitive and noncognitive traits on which men and women differ. Women initially respond to ambiguity much more favorably than men, but as ambiguity increases, men and women show similar marginal valuations of ambiguity. Psychological traits are strongly associated with risk but not to ambiguity. Adjusting for psychological traits explains why a gender difference exists within risk aversion and why these differences are not a part of ambiguity aversion. Since psychological measures are related to risk but not to ambiguity, risk aversion and ambiguity aversion are distinct traits because they depend on different variables (Borghans, Golsteyn, Heckman, Meijers, 2009.)

A framework that allows for ambiguity preferences[edit]

Smooth ambiguity preferences are represented as:

  • s ∈ S set of contingencies or states
  • πθ is a probability distribution over S
  • f is an "act" yielding state contingent payoffs f (s)
  • u is a von Neumann-Morgenstern utility function and represents risk attitude
  • φ maps expected utilities and represents ambiguity attitude
  • Ambiguity attitude is summarized using measure similar to absolute risk aversion, only absolute ambiguity aversion:
  • μ is a subjective probability over θ ∈ Θ; Represents the ambiguous belief – it summarizes the decision-maker’s subjective uncertainty about the "true" πθ, probability distribution over contingencies. (Collar, 2008)

In real options[edit]

Real option valuation has traditionally been concerned with investment under project value uncertainty while assuming the agent has perfect confidence in a specific model.[4] The classical model of McDonald and Siegel developed quantitative methods used to analyze the options. They investigate the problem from the approach of derivative pricing and assign the value of the option to invest as The expected value is taken under an appropriate risk-adjusted measure, I is the cost of investing in the project, Pt is the value of the project at time t and T denotes the family of allowed stopping times in [0; T ]. In the European case, the agent may invest in the project only at maturity, in the Bermudan case, the agent may invest at a set of specific times (e.g. monthly), and in the American case, the agent may invest at any time. As such, the problem is in general a free boundary problem in which the optimal strategy is computed simultaneously with the option's value. (Jaimungal)

Note that it is not the same as risk aversion since it is a rejection of types of risk based in part on measures of their certainty, not solely on their magnitude.

Experiments testing ambiguity in games[edit]

Battle of the Sexes Game with Ambiguity
Player 2
Player 1
Left Middle Right

Kelsey and le Roux (2015)[5] report an experimental test of the influence of ambiguity on behaviour in a Battle of Sexes game which has an added safe strategy, R, available for Player 2 (see Table). The paper studies the behaviour of subjects in the presence of ambiguity and attempts to determine whether subjects playing the Battle of Sexes game prefer to choose an ambiguity safe option.

The value of x, which is the safe option available to Player 2, varies in the range 60-260. For some values of x, the safe strategy (option R) is dominated by a mixed strategy of L and M, and thus would not be played in a Nash equilibrium. For some higher values of x the game is dominance solvable. The effect of ambiguity-aversion is to make R (the ambiguity-safe option) attractive for Player 2. R is never chosen in Nash equilibrium for the parameter values considered. However it may be chosen when there is ambiguity. Moreover, for some values of x, the games are dominance solvable and R is not part of the equilibrium strategy.[6]

During the experiment, the Battle of Sexes games were alternated with decision problems based on the 3-ball Ellsberg urn. In these rounds, subjects were presented with an urn containing 90 balls, of which 30 were Red, and the remainder an unknown proportion of Blue or Yellow, and asked to pick a colour to bet on. The payoff attached to Red was varied in order to obtain an ambiguity threshold. Alternating experiments on urns and games had the dual aim of erasing the short term memory of subjects, and providing an independent measure of subjects' ambiguity-attitudes.

It was found that R is chosen quite frequently by subjects. While the Row Player randomises 50:50 between her strategies, the Column Player shows a marked preference for avoiding ambiguity and choosing his ambiguity-safe strategy. Thus, the results provide evidence that ambiguity influences behaviour in the games.

One surprising feature of the results was that the links between choices in the single person decision and those in the games was not strong. Subjects appeared to perceive a greater level of ambiguity in a two-person coordination game, than a single person decision problem. More generally the results suggested that perceptions of ambiguity and even attitudes to ambiguity depend on context. Hence it may not be possible to measure ambiguity-attitude in one context and use it to predict behaviour in another.

See also[edit]


  1. ^ Gilboa, I.; Schmeidler, D. (1989). "Maxmin expected utility with non-unique prior". Journal of Mathematical Economics. 18: 141–153. doi:10.1016/0304-4068(89)90018-9. 
  2. ^ Schmeidler, D. (1989). Subjective probability and expected utility without additivity. Econometrica: Journal of the Econometric Society, 571-587.
  3. ^ Halevy, Y. (2007) "Ellsberg revisited: An experimental study",
  4. ^ Jaimungal, (2011) Irreversible Investments and Ambiguity Aversion,
  5. ^ [1]
  6. ^ For a detailed explanation, see [2].