|Headquarters||770 Broadway, |
New York City,
|Services||Web portal and online services|
Number of employees
AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo Inc.
The service traces its history to an online service known as PlayNET. PlayNET licensed its software to Quantum Link (Q-Link), who went online in November 1985. A new IBM PC client launched in 1988, eventually renamed as America Online in 1989. AOL grew to become the largest online service, displacing established players like CompuServe and The Source. By 1995, AOL had about three million active users.
AOL was one of the early pioneers of the Internet in the mid-1990s, and the most recognized brand on the web in the United States. It originally provided a dial-up service to millions of Americans, pioneered instant messaging, and in 1993 began adding internet access. In 1998, AOL purchased Netscape for $4.2 billion. In 2001, at the height of its popularity, it purchased the media conglomerate Time Warner in the largest merger in U.S. history. AOL rapidly shrank thereafter, partly due to the decline of dial-up and rise of broadband. AOL was eventually spun off from Time Warner in 2009, with Tim Armstrong appointed the new CEO. Under his leadership, the company invested in media brands and advertising technologies.
On June 23, 2015, AOL was acquired by Verizon Communications for $4.4 billion. On May 3, 2021, Verizon announced it would sell Yahoo and AOL to private equity firm Apollo Global Management for $5 billion.
1983–1991: Early years
AOL began in 1983, as a short-lived venture called Control Video Corporation (or CVC), founded by William von Meister. Its sole product was an online service called GameLine for the Atari 2600 video game console, after von Meister's idea of buying music on demand was rejected by Warner Bros. Subscribers bought a modem from the company for US$49.95 and paid a one-time US$15 setup fee. GameLine permitted subscribers to temporarily download games and keep track of high scores, at a cost of US$1 per game. The telephone disconnected and the downloaded game would remain in GameLine's Master Module and playable until the user turned off the console or downloaded another game.
In January 1983, Steve Case was hired as a marketing consultant for Control Video on the recommendation of his brother, investment banker Dan Case. In May 1983, Jim Kimsey became a manufacturing consultant for Control Video, which was near bankruptcy. Kimsey was brought in by his West Point friend Frank Caufield, an investor in the company. In early 1985, von Meister left the company.
On May 24, 1985, Quantum Computer Services, an online services company, was founded by Jim Kimsey from the remnants of Control Video, with Kimsey as chief executive officer, and Marc Seriff as chief technology officer. The technical team consisted of Marc Seriff, Tom Ralston, Ray Heinrich, Steve Trus, Ken Huntsman, Janet Hunter, Dave Brown, Craig Dykstra, Doug Coward, and Mike Ficco. In 1987, Case was promoted again to executive vice-president. Kimsey soon began to groom Case to take over the role of CEO, which he did when Kimsey retired in 1991.
Kimsey changed the company's strategy, and in 1985, launched a dedicated online service for Commodore 64 and 128 computers, originally called Quantum Link ("Q-Link" for short). The Quantum Link software was based on software licensed from PlayNet, Inc, (founded in 1983 by Howard Goldberg and Dave Panzl). The service was different from other online services as it used the computing power of the Commodore 64 and the Apple II rather than just a "dumb" terminal. It passed tokens back and forth and provided a fixed price service tailored for home users. In May 1988, Quantum and Apple launched AppleLink Personal Edition for Apple II and Macintosh computers. In August 1988, Quantum launched PC Link, a service for IBM-compatible PCs developed in a joint venture with the Tandy Corporation. After the company parted ways with Apple in October 1989, Quantum changed the service's name to America Online. Case promoted and sold AOL as the online service for people unfamiliar with computers, in contrast to CompuServe, which was well established in the technical community.
From the beginning, AOL included online games in its mix of products; many classic and casual games were included in the original PlayNet software system. In the early years of AOL the company introduced many innovative online interactive titles and games, including:
- Graphical chat environments Habitat (1986–1988) and Club Caribe (1988) from LucasArts.
- The first online interactive fiction series QuantumLink Serial by Tracy Reed (1988).
- Quantum Space, the first fully automated play-by-mail game (1989–1991).
1991–2006: Internet age, Time Warner merger
In February 1991, AOL for DOS was launched using a GeoWorks interface followed a year later by AOL for Windows. This coincided with growth in pay-based online services, like Prodigy, CompuServe, and GEnie. 1991 also saw the introduction of an original Dungeons & Dragons title called Neverwinter Nights from Stormfront Studios; which was one of the first Multiplayer Online Role Playing Games to depict the adventure with graphics instead of text.
During the early 1990s, the average subscription lasted for about 25 months and accounted for $350 in total revenue. Advertisements invited modem owners to "Try America Online FREE", promising free software and trial membership. AOL discontinued Q-Link and PC Link in late 1994. In September 1993, AOL added Usenet access to its features. This is commonly referred to as the "Eternal September", as Usenet's cycle of new users was previously dominated by smaller numbers of college and university freshmen gaining access in September and taking a few weeks to acclimate. This also coincided with a new "carpet bombing" marketing campaign by CMO Jan Brandt to distribute as many free trial AOL trial disks as possible through nonconventional distribution partners. At one point, 50% of the CDs produced worldwide had an AOL logo. AOL quickly surpassed GEnie, and by the mid-1990s, it passed Prodigy (which for several years allowed AOL advertising) and CompuServe. In November 1994, AOL purchased Booklink for its web browser, to give its users web access. In 1996, AOL replaced Booklink with a browser based on Internet Explorer, allegedly in exchange for inclusion of AOL in Windows.
AOL launched services with the National Education Association, the American Federation of Teachers, National Geographic, the Smithsonian Institution, the Library of Congress, Pearson, Scholastic, ASCD, NSBA, NCTE, Discovery Networks, Turner Education Services (CNN Newsroom), NPR, The Princeton Review, Stanley Kaplan, Barron's, Highlights for Kids, the U.S. Department of Education, and many other education providers. AOL offered the first real-time homework help service (the Teacher Pager—1990; prior to this, AOL provided homework help bulletin boards), the first service by children, for children (Kids Only Online, 1991), the first online service for parents (the Parents Information Network, 1991), the first online courses (1988), the first omnibus service for teachers (the Teachers' Information Network, 1990), the first online exhibit (Library of Congress, 1991), the first parental controls, and many other online education firsts.
AOL purchased search engine WebCrawler in 1995, but sold it to Excite the following year; the deal made Excite the sole search and directory service on AOL. After the deal closed in March 1997, AOL launched its own branded search engine, based on Excite, called NetFind. This was renamed to AOL Search in 1999.
AOL charged its users an hourly fee until December 1996, when the company changed to a flat monthly rate of $19.95. During this time, AOL connections were flooded with users trying to connect, and many canceled their accounts due to constant busy signals. A commercial was made featuring Steve Case telling people AOL was working day and night to fix the problem. Within three years, AOL's user base grew to 10 million people. In 1995 AOL was headquartered at 8619 Westwood Center Drive in the Tysons Corner CDP in unincorporated Fairfax County, Virginia, near the Town of Vienna.
AOL was quickly running out of room in October 1996 for its network at the Fairfax County campus. In mid-1996, AOL moved to 22000 AOL Way in Dulles, unincorporated Loudoun County, Virginia to provide room for future growth. In a five-year landmark agreement with the most popular operating system, AOL was bundled with Windows software.
On March 31, 1996, the short-lived eWorld was purchased by AOL. In 1997, about half of all U.S. homes with Internet access had it through AOL. During this time, AOL's content channels, under Jason Seiken, including News, Sports, and Entertainment, experienced their greatest growth as AOL become the dominant online service internationally with more than 34 million subscribers. In November 1998, AOL announced it would acquire Netscape, best known for their web browser, in a major $4.2 billion deal. The deal closed on March 17, 1999. Another large acquisition in December 1999 was that of MapQuest, for $1.1 billion.
In January 2000, as new broadband technologies were being rolled out around the New York City metropolitan area and elsewhere across the U.S., AOL and Time Warner announced plans to merge, forming AOL Time Warner, Inc. The terms of the deal called for AOL shareholders to own 55% of the new, combined company. The deal closed on January 11, 2001. The new company was led by executives from AOL, SBI, and Time Warner. Gerald Levin, who had served as CEO of Time Warner, was CEO of the new company. Steve Case served as chairman, J. Michael Kelly (from AOL) was the chief financial officer, Robert W. Pittman (from AOL) and Dick Parsons (from Time Warner) served as co-chief operating officers. In 2002, Jonathan Miller became CEO of AOL. The following year, AOL Time Warner dropped the "AOL" from its name. It was the largest merger in history when completed with the combined value of the companies at $360 billion. This value fell sharply, to as low as $120 billion, as markets repriced AOL's valuation as a pure internet firm more modestly when combined with the traditional media and cable business. This status did not last long, and the company's value rose again within three months. By the end of that year, the tide had turned against "pure" internet companies, with many collapsing under falling stock prices, and even the strongest companies in the field losing up to 75% of their market value. The decline continued though 2001, but even with the losses, AOL was among the internet giants that continued to outperform brick and mortar companies.
In 2004, along with the launch of AOL 9.0 Optimized, AOL also made available the option of personalized greetings which would enable the user to hear his or her name while accessing basic functions and mail alerts, or while logging in or out. In 2005, AOL broadcast the Live 8 concert live over the Internet, and thousands of users downloaded clips of the concert over the following months. In late 2005, AOL released AOL Safety & Security Center, a bundle of McAfee Antivirus, CA anti-spyware, and proprietary firewall and phishing protection software. News reports in late 2005 identified companies such as Yahoo!, Microsoft, and Google as candidates for turning AOL into a joint venture. Those plans were abandoned when it was revealed on December 20, 2005, that Google would purchase a 5% share of AOL for $1 billion.
2006–2009: Rebranding and decline
On April 3, 2006, AOL announced it was retiring the full name America Online; the official name of the service became AOL, and the full name of the Time Warner subdivision became AOL LLC. On June 8, 2006, AOL offered a new program called AOL Active Security Monitor, a diagnostic tool which checked the local PC's security status, and recommended additional security software from AOL or Download.com. The program rated the computer on a variety of different areas of security and general computer health. Two months later, AOL released AOL Active Virus Shield. This software was developed by Kaspersky Lab. Active Virus Shield software was free and did not require an AOL account, only an internet email address. The ISP side of AOL UK was bought by Carphone Warehouse in October 2006 to take advantage of their 100,000 LLU customers, making Carphone Warehouse the biggest LLU provider in the UK.
In August 2006, AOL announced they would give away email accounts and software previously available only to its paying customers provided the customer accessed AOL or AOL.com through a non-AOL-owned access method (otherwise known as "third party transit", "bring your own access", or "BYOA"). The move was designed to reduce costs associated with the "Walled Garden" business model by reducing usage of AOL-owned access points and shifting members with high-speed internet access from client-based usage to the more lucrative advertising provider, AOL.com. The change from paid to free was also designed to slow the rate of members canceling their accounts and defecting to Microsoft Hotmail, Yahoo!, or other free email providers. The other free services included:
- AIM (AOL Instant Messenger)
- AOL Video featured professional content and allowed users to upload videos as well.
- AOL Local, comprising its CityGuide, Yellow Pages and Local Search services to help users find local information like restaurants, local events, and directory listings.
- AOL News
- AOL My eAddress, a custom domain name for email addresses. These email accounts could be accessed in a manner similar to other AOL and AIM email accounts.
- Xdrive, which was a service offered by AOL, allowed users to back up their files over the Internet. It was acquired by AOL on August 4, 2005 and closed on December 31, 2008. It offered a free 5 GB account (free online file storage) to anyone with an AOL screenname. Xdrive also provided remote backup services and 50 GB of storage for a $9.95 per month fee.
Also that month, AOL informed its US customers it would be increasing the price of its dial-up access to US$25.90. The increase was part of an effort to migrate the service's remaining dial-up users to broadband, as the increased price was the same price they had been charging for monthly DSL access. However, AOL subsequently began offering unlimited dial-up access for $9.95 a month.
On November 16, 2006, Randy Falco succeeded Jonathan Miller as CEO. In December 2006, AOL closed their last remaining call center in the United States, "taking the America out of America Online" according to industry pundits. Service centers based in India and the Philippines continue to this day to provide customer support and technical assistance to subscribers.
On September 17, 2007, AOL announced it was moving one of its corporate headquarters from Dulles, Virginia, to New York City and combining its various advertising units into a new subsidiary called Platform A. This action followed several advertising acquisitions, most notably Advertising.com, and highlighted the company's new focus on advertising-driven business models. AOL management stressed "significant operations" will remain in Dulles, which included the company's access services and modem banks.
In October 2007, AOL announced it would move one of its other headquarters from Loudoun County, Virginia, to New York City, while continuing to operate its Virginia offices. As part of the impending move to New York and the restructuring of responsibilities at the Dulles headquarters complex after the Reston move, AOL CEO Randy Falco announced on October 15, 2007, plans to lay off 2,000 employees worldwide by the end of 2007, beginning "immediately". The end result was a near 40% layoff across the board at AOL. Most compensation packages associated with the October 2007 layoffs included a minimum of 120 days of severance pay, 60 of which were given in lieu of the 60-day advance notice requirement by provisions of the 1988 Federal WARN Act.
By November 2007, AOL's customer base had been reduced to 10.1 million subscribers, just narrowly ahead of Comcast and AT&T Yahoo!. According to Falco, as of December 2007, the conversion rate of accounts from paid access to free access was over 80%.
On January 3, 2008, AOL announced the closing of one of its three Northern Virginia data centers, Reston Technology Center, and sold it to CRG West. On February 6, Time Warner CEO Jeff Bewkes announced Time Warner would split AOL's internet access and advertising businesses in two, with the possibility of later selling the internet access division.
On March 13, 2008, AOL purchased the social networking site Bebo for $850m (£417m). On July 25, AOL announced it was shedding Xdrive, AOL Pictures, and BlueString to save on costs and focus on its core advertising business. AOL Pictures was terminated on December 31. On October 31, AOL Hometown (a web hosting service for the websites of AOL customers) and the AOL Journal blog hosting service were eliminated.
2009–2015: As a digital media company
On March 12, 2009, Tim Armstrong, formerly with Google, was named chairman and CEO of AOL. Shortly thereafter, on May 28, Time Warner announced it would spin off AOL as an independent company once Google's shares ceased at the end of the fiscal year. On November 23, AOL unveiled a sneak preview of a new brand identity which has the wordmark "Aol." superimposed onto canvases created by commissioned artists. The new identity, designed by Wolff Olins, was enacted onto all of AOL's services on December 10, the date AOL traded independently for the first time since the Time Warner merger on the New York Stock Exchange under the symbol AOL.
On April 6, 2010, AOL announced plans to shut down or sell Bebo; on June 16, the property was sold to Criterion Capital Partners for an undisclosed amount, believed to be around $10 million. In December, AIM eliminated access to AOL chat rooms noting a marked decline of patronage in recent months.
Under Armstrong's leadership, AOL began taking steps in a new business direction, marked by a series of acquisitions. On June 11, 2009, AOL had already announced the acquisition of Patch Media, a network of community-specific news and information sites which focuses on individual towns and communities. On September 28, 2010, at the San Francisco TechCrunch Disrupt Conference, AOL signed an agreement to acquire TechCrunch to further its overall strategy of providing premier online content. On December 12, 2010, AOL acquired about.me, a personal profile and identity platform, four days after that latter's public launch.
On January 31, 2011, AOL announced the acquisition of European video distribution network, goviral. In March 2011, AOL acquired HuffPost for $315 million. Shortly after the acquisition was announced, Huffington Post co-founder Arianna Huffington replaced AOL content chief David Eun, assuming the role of president and editor-in-chief of the AOL Huffington Post Media Group. On March 10, AOL announced it would cut around 900 workers due to the HuffPost acquisition.
On September 14, 2011, AOL formed a strategic ad selling partnership with two of its largest competitors, Yahoo and Microsoft. According to the new partnership, the three companies would begin selling inventory on each other's sites. The strategy was designed to help them compete with Google and ad networks.
On February 28, 2012, AOL partnered with PBS to launch MAKERS, a digital documentary series focusing on high-achieving women in male-dominated industries such as war, comedy, space, business, Hollywood and politics. Subjects for MAKERS episodes have included Oprah Winfrey, Hillary Clinton, Sheryl Sandberg, Martha Stewart, Indra Nooyi, Lena Dunham, and Ellen DeGeneres.
On March 15, 2012, AOL announced the acquisition of Hipster, a mobile photo-sharing app for an undisclosed amount. On April 9, 2012, AOL announced a deal to sell 800 patents to Microsoft for $1.056 billion. The deal includes a "perpetual" license for AOL to use these patents.
In April, AOL took several steps to expand its ability to generate revenue through online video advertising. The company announced it would offer gross rating point (GRP) guarantee for online video, mirroring the TV ratings system and guaranteeing audience delivery for online video advertising campaigns bought across its properties. This announcement came just days before the Digital Content NewFront (DCNF) a two-week event held by AOL, Google, Hulu, Microsoft, Vevo and Yahoo to showcase the participating sites' digital video offerings. The Digital Content NewFront were conducted in advance of the traditional television upfronts in hopes of diverting more advertising money into the digital space. On April 24, the company launched the AOL On network, a single website for its video output.
In February 2013, AOL reported its fourth quarter revenue of $599.5 million, its first growth in quarterly revenue in eight years.
In August 2013, Armstrong announced Patch Media would scale back or sell hundreds of its local news sites. Not long afterwards, layoffs began, with up to 500 out of 1,100 positions initially impacted. On January 15, 2014, Patch Media was spun off, with majority ownership being held by Hale Global. By the end of 2014, AOL controlled 0.74% of the global advertising market, well behind industry leader Google's 31.4%.
On January 23, 2014, AOL acquired Gravity, a software startup that tracked users' online behavior and tailored ads and content based on their interests, for $83 million. The deal, which included roughly 40 Gravity employees and their personalization technology, was CEO Tim Armstrong's fourth largest deal since taking over the company in 2009. Later that year, AOL also acquired Vidible, which developed technology to help websites run video content from other publishers, and help video publishers sell their content to these websites. The deal, which was announced December 1, 2014, was reportedly worth roughly $50 million.
On July 16, 2014, AOL earned an Emmy nomination for the AOL original series, The Future Starts Here, in the News and Documentary category. This came days after AOL earned its first Primetime Emmy Award nomination for Park Bench with Steve Buscemi in the Outstanding Short Form Variety Series category, which later won the award. Created and hosted by Tiffany Shlain, the series focused on human's relationship with technology and featured episodes such as The Future of Our Species, Why We Love Robots, and A Case for Optimism.
2015–2021: Division of Verizon
On May 12, 2015, Verizon announced plans to buy AOL for $50 per share in a deal valued at $4.4 billion. The transaction was completed on June 23. Armstrong, who continued to lead the firm following regulatory approval, called the deal the logical next step for AOL. "If you look forward five years, you're going to be in a space where there are going to be massive, global-scale networks, and there's no better partner for us to go forward with than Verizon." he said. "It's really not about selling the company today. It's about setting up for the next five to 10 years."
Analyst David Bank said he thought the deal made sense for Verizon. The deal will broaden Verizon's advertising sales platforms and increase its video production ability through websites such as HuffPost, TechCrunch, and Engadget. However, Craig Moffett said it was unlikely the deal would make a big difference to Verizon's bottom line. AOL had about two million dial-up subscribers at the time of the buyout. The announcement caused AOL's stock price to rise 17%, while Verizon's stock price dropped slightly.
Shortly before the Verizon purchase, on April 14, 2015, AOL launched ONE by AOL, a digital marketing programmatic platform that unifies buying channels and audience management platforms to track and optimize campaigns over multiple screens. Later that year, on September 15, AOL expanded the product with ONE by AOL: Creative, which is geared towards creative and media agencies to similarly connect marketing and ad distribution efforts.
On May 8, 2015, AOL reported its first-quarter revenue of $625.1 million, $483.5 million of which came from advertising and related operations, marking a 7% increase from Q1 2014. Over that year, the AOL Platforms division saw a 21% increase in revenue, but a drop in adjusted OIBDA due to increased investments in the company's video and programmatic platforms.
On June 29, 2015, AOL announced a deal with Microsoft to take over the majority of its digital advertising business. Under the pact, as many as 1,200 Microsoft employees involved with the business will be transferred to AOL, and the company will take over the sale of display, video, and mobile ads on various Microsoft platforms in nine countries, including Brazil, Canada, the United States, and the United Kingdom. Additionally, Google Search will be replaced on AOL properties with Bing—which will display advertising sold by Microsoft. Both advertising deals are subject to affiliate marketing revenue sharing.
On July 22, 2015, AOL received two News and Documentary Emmy nominations, one for MAKERS in the Outstanding Historical Programming category, and the other for True Trans With Laura Jane Grace, which documented the story of Laura Jane Grace, a transgender musician best known as the founder, lead singer, songwriter and guitarist of the punk rock band Against Me!, and her decision to come out publicly and overall transition experience.
On October 1, 2015, Go90, a free ad-supported mobile video service aimed at young adult and teen viewers that Verizon owns and AOL oversees and operates launched its content publicly after months of beta testing. The initial launch line-up included content from Comedy Central, HuffPost, Nerdist News, Univision News, Vice, ESPN and MTV.
In July 2016, Verizon Communications announced its intent to purchase the core internet business of Yahoo!. Verizon merged AOL with Yahoo into a new company called "Oath Inc.", which in January 2019 rebranded itself as Verizon Media.
2021–present: Apollo Global Management
Products and services
This section needs additional citations for verification. (April 2017)
AOL's content contributors consists of over 20,000 bloggers, including politicians, celebrities, academics, and policy experts, who contribute on a wide range of topics making news.
In addition to mobile-optimized web experiences, AOL produces mobile applications for existing AOL properties like Autoblog, Engadget, The Huffington Post, TechCrunch, and products such as Alto, Pip, and Vivv.
AOL has a global portfolio of media brands and advertising services across mobile, desktop, and TV. Services include brand integration and sponsorships through its in-house branded content arm, Partner Studio by AOL, as well as data and programmatic offerings through ad technology stack, ONE by AOL.
AOL acquired a number of businesses and technologies help to form ONE by AOL. These acquisitions included AdapTV in 2013 and Convertro, Precision Demand, and Vidible in 2014. ONE by AOL is further broken down into ONE by AOL for Publishers (formerly Vidible, AOL On Network and Be On for Publishers) and ONE by AOL for Advertisers, each of which have several sub-platforms.
On September 10, 2018, AOL's parent company Oath consolidated Yahoo BrightRoll, One by AOL and Yahoo Gemini to 'simplify' adtech service by launching a single advertising proposition dubbed Oath Ad Platforms.
AOL offers a range of integrated products and properties including communication tools, mobile apps and services and subscription packages.
- Dial-up Internet access – While 2.1 million people still used AOL's dial-up service as recently as 2015, only a few thousand were still subscribed as of 2021.
- AOL Mail – AOL Mail is AOL's proprietary email client. It is fully integrated with AIM and links to news headlines on AOL content sites.
- AOL Instant Messenger (AIM) – was AOL's proprietary instant-messaging tool. It was released in 1997. It lost market share to competition in the instant messenger market such as Google Chat, Facebook Messenger, and Skype. It also included a video-chat service, AV by AIM. On December 15, 2017, AOL discontinued AIM.
- AOL Plans – AOL Plans offers three online safety and assistance tools: ID protection, data security and a general online technical assistance service.
|Initial release||December 8, 2007|
1.7 (macOS) / August 10, 2015
11.0.3418 / November 11, 2021.
|Operating system||Microsoft Windows XP or later, Mac OS X 10.4.8 or later|
AOL Desktop is an internet suite produced by AOL from 2007 that integrates a web browser, a media player and an instant messenger client. Version 10.X was based on AOL OpenRide, it is an upgrade from such. The macOS version is based on WebKit.
AOL Desktop version 10.X was different from previous AOL browsers and AOL Desktop versions. Its features are focused on web browsing as well as email. For instance, one does not have to sign into AOL in order to use it as a regular browser. In addition, non-AOL email accounts can be accessed through it. Primary buttons include "MAIL", "IM", and several shortcuts to various web pages. The first two require users to sign in, but the shortcuts to web pages can be used without authentication. AOL Desktop version 10.X was late marked as unsupported in favor of supporting the AOL Desktop 9.X versions.
Version 9.8 was released, replacing the Internet Explorer components of the internet browser with CEF (Chromium Embedded Framework) to give users an improved web browsing experience closer to that of Chrome
Version 11 of AOL Desktop, was a total rewrite but maintained a similar user interface to the previous 9.8.X series of releases.
In 2017, a new paid version called AOL Desktop Gold was released, available for $4.99 per month after trial. It replaced the previous free version. After the shutdown of AIM in 2017, AOL's original chat rooms continued to be accessible through AOL Desktop Gold, and some rooms remained active during peak hours. That chat system was shut down on December 15, 2020.
In addition to AOL Desktop, the company also offered a browser toolbar Mozilla plug-in, AOL Toolbar, for several web browsers that provided quick access to AOL services. The toolbar was available from 2007 until 2018.
In its earlier incarnation as a "walled garden" community and service provider, AOL received criticism for its community policies, terms of service, and customer service. Prior to 2006, AOL was known for its direct mailing of CD-ROMs and 3.5-inch floppy disks containing its software. The disks were distributed in large numbers; at one point, half of the CDs manufactured worldwide had AOL logos on them. The marketing tactic was criticized for its environmental cost, and AOL CDs were recognized as PC World's most annoying tech product.
AOL used a system of volunteers to moderate its chat rooms, forums and user communities. The program dated back to AOL's early days, when it charged by the hour for access and one of its highest billing services was chat. AOL provided free access to community leaders in exchange for moderating the chat rooms, and this effectively made chat very cheap to operate, and more lucrative than AOL's other services of the era. There were 33,000 community leaders in 1996. All community leaders received hours of training and underwent a probationary period. While most community leaders moderated chat rooms, some ran AOL communities and controlled their layout and design, with as much as 90% of AOL's content being created or overseen by community managers until 1996.
By 1996, ISPs were beginning to charge flat rates for unlimited access, which they could do at a profit because they only provided internet access. Even though AOL would lose money with such a pricing scheme, it was forced by market conditions to offer unlimited access in October 1996. In order to return to profitability, AOL rapidly shifted its focus from content creation to advertising, resulting in less of a need to carefully moderate every forum and chat room to keep users willing to pay by the minute to remain connected.
After unlimited access, AOL considered scrapping the program entirely, but continued it with a reduced number of community leaders, with scaled-back roles in creating content. Although community leaders continued to receive free access, after 1996 they were motivated more by the prestige of the position and the access to moderator tools and restricted areas within AOL. By 1999, there were over 15,000 volunteers in the program.
In May 1999, two former volunteers filed a class-action lawsuit alleging AOL violated the Fair Labor Standards Act by treating volunteers like employees. Volunteers had to apply for the position, commit to working for at least three to four hours a week, fill out timecards and sign a non-disclosure agreement. On July 22, AOL ended its youth corps, which consisted of 350 underage community leaders. At this time, the United States Department of Labor began an investigation into the program, but it came to no conclusions about AOL's practices.
AOL ended its community leader program on June 8, 2005. The class action lawsuit dragged on for years, even after AOL ended the program and AOL declined as a major internet company. In 2010, AOL finally agreed to settle the lawsuit for $15 million. The community leader program was found to be an example of co-production in a 2009 article in International Journal of Cultural Studies.
AOL has faced a number of lawsuits over claims that it has been slow to stop billing customers after their accounts have been canceled, either by the company or the user. In addition, AOL changed its method of calculating used minutes in response to a class action lawsuit. Previously, AOL would add 15 seconds to the time a user was connected to the service and round up to the next whole minute (thus, a person who used the service for 12 minutes and 46 seconds would be charged for 14 minutes). AOL claimed this was to account for sign on/sign off time, but because this practice was not made known to its customers, the plaintiffs won (some also pointed out that signing on and off did not always take 15 seconds, especially when connecting via another ISP). AOL disclosed its connection-time calculation methods to all of its customers and credited them with extra free hours. In addition, the AOL software would notify the user of exactly how long they were connected and how many minutes they were being charged.
AOL was sued by the Ohio Attorney General in October 2003 for improper billing practices. The case was settled on June 8, 2005. AOL agreed to resolve any consumer complaints filed with the Ohio AG's office. In December 2006, AOL agreed to provide restitution to Florida consumers to settle the case filed against them by the Florida Attorney General.
Many customers complained that AOL personnel ignored their demands to cancel service and stop billing. In response to approximately 300 consumer complaints, the New York Attorney General's office began an inquiry of AOL's customer service policies. The investigation revealed that the company had an elaborate scheme for rewarding employees who purported to retain or "save" subscribers who had called to cancel their Internet service. In many instances, such retention was done against subscribers' wishes, or without their consent. Under the scheme, customer service personnel received bonuses worth tens of thousands of dollars if they could successfully dissuade or "save" half of the people who called to cancel service. For several years, AOL had instituted minimum retention or "save" percentages, which consumer representatives were expected to meet. These bonuses, and the minimum "save" rates accompanying them, had the effect of employees not honoring cancellations, or otherwise making cancellation unduly difficult for consumers.
On August 24, 2005, America Online agreed to pay $1.25 million to the state of New York and reformed its customer service procedures. Under the agreement, AOL would no longer require its customer service representatives to meet a minimum quota for customer retention in order to receive a bonus. However the agreement only covered people in the state of New York.
On June 13, 2006, Vincent Ferrari documented his account cancellation phone call in a blog post, stating he had switched to broadband years earlier. In the recorded phone call, the AOL representative refused to cancel the account unless the 30-year-old Ferrari explained why AOL hours were still being recorded on it. Ferrari insisted that AOL software was not even installed on the computer. When Ferrari demanded that the account be canceled regardless, the AOL representative asked to speak with Ferrari's father, for whom the account had been set up. The conversation was aired on CNBC. When CNBC reporters tried to have an account on AOL cancelled, they were hung up on immediately and it ultimately took more than 45 minutes to cancel the account.
On July 19, 2006, AOL's entire retention manual was released on the Internet. On August 3, 2006, Time Warner announced that the company would be dissolving AOL's retention centers due to its profits hinging on $1 billion in cost cuts. The company estimated that it would lose more than six million subscribers over the following year.
Direct marketing of disks
Prior to 2006, AOL was infamous for the unsolicited mass direct mail of 31⁄2" floppy disks and CD-ROMs containing their software. They were the most frequent user of this marketing tactic, and received criticism for the environmental cost of the campaign. According to PC World, in the 1990s "you couldn't open a magazine (PC World included) or your mailbox without an AOL disk falling out of it".
The mass distribution of these disks was seen as wasteful by the public and led to protest groups. One such was No More AOL CDs, a web-based effort by two IT workers to collect one million disks with the intent to return the disks to AOL. The website was started in August 2001, and an estimated 410,176 CDs were collected by August 2007 when the project was shut down.
In 2000, AOL was served with an $8 billion lawsuit alleging that its AOL 5.0 software caused significant difficulties for users attempting to use third-party Internet service providers. The lawsuit sought damages of up to $1000 for each user that had downloaded the software cited at the time of the lawsuit. AOL later agreed to a settlement of $15 million, without admission of wrongdoing. The AOL software then was given a feature called AOL Dialer, or AOL Connect on Mac OS X. This feature allowed users to connect to the ISP without running the full interface. This allowed users to use only the applications they wish to use, especially if they do not favor the AOL Browser.
AOL 9.0 was once identified by Stopbadware as being under investigation for installing additional software without disclosure, and modifying browser preferences, toolbars, and icons. However, as of the release of AOL 9.0 VR (Vista Ready) on January 26, 2007, it was no longer considered badware due to changes AOL made in the software.
When AOL gave clients access to Usenet in 1993, they hid at least one newsgroup in standard list view: alt.aol-sucks. AOL did list the newsgroup in the alternative description view, but changed the description to "Flames and complaints about America Online". With AOL clients swarming Usenet newsgroups, the old, existing user base started to develop a strong distaste for both AOL and its clients, referring to the new state of affairs as Eternal September.
AOL discontinued access to Usenet on June 25, 2005. No official details were provided as to the cause of decommissioning Usenet access, except providing users the suggestion to access Usenet services from a third-party, Google Groups. AOL then provided community-based message boards in lieu of Usenet.
Terms of Service (TOS)
There have been many complaints over rules that govern an AOL user's conduct. Some users disagree with the TOS, citing the guidelines are too strict to follow coupled with the fact the TOS may change without users being made aware. A considerable cause for this was likely due to alleged censorship of user-generated content during the earlier years of growth for AOL.
In early 2005, AOL stated its intention to implement a certified email system called Goodmail, which will allow companies to send email to users with whom they have pre-existing business relationships, with a visual indication that the email is from a trusted source and without the risk that the email messages might be blocked or stripped by spam filters.
This decision drew fire from MoveOn, which characterized the program as an "email tax", and the Electronic Frontier Foundation (EFF), which characterized it as a shakedown of non-profits. A website called Dearaol.com was launched, with an online petition and a blog that garnered hundreds of signatures from people and organizations expressing their opposition to AOL's use of Goodmail.
Esther Dyson defended the move in an editorial in The New York Times, saying "I hope Goodmail succeeds, and that it has lots of competition. I also think it and its competitors will eventually transform into services that more directly serve the interests of mail recipients. Instead of the fees going to Goodmail and AOL, they will also be shared with the individual recipients."
Tim Lee of the Technology Liberation Front posted an article that questioned the Electronic Frontier Foundation's adopting a confrontational posture when dealing with private companies. Lee's article cited a series of discussions on Declan McCullagh's Politechbot mailing list on this subject between the EFF's Danny O'Brien and antispammer Suresh Ramasubramanian, who has also compared the EFF's tactics in opposing Goodmail to tactics used by Republican political strategist Karl Rove. SpamAssassin developer Justin Mason posted some criticism of the EFF's and Moveon's "going overboard" in their opposition to the scheme.
The dearaol.com campaign lost momentum and disappeared, with the last post to the now defunct dearaol.com blog—"AOL starts the shakedown" being made on May 9, 2006.
On August 4, 2006, AOL released a compressed text file on one of its websites containing 20 million search keywords for over 650,000 users over a 3-month period between March 1, 2006 and May 31, intended for research purposes. AOL pulled the file from public access by August 7, but not before its wide distribution on the Internet by others. Derivative research, titled A Picture of Search was published by authors Pass, Chowdhury and Torgeson for The First International Conference on Scalable Information Systems.
The data were used by websites such as AOLstalker for entertainment purposes, where users of AOLstalker are encouraged to judge AOL clients based on the humorousness of personal details revealed by search behavior.
User list exposure
In 2003, Jason Smathers, an AOL employee, was convicted of stealing America Online's 92 million screen names and selling them to a known spammer. Smathers pled guilty to conspiracy charges in 2005. Smathers pled guilty to violations of the US CAN-SPAM Act of 2003. He was sentenced in August 2005 to 15 months in prison; the sentencing judge also recommended Smathers be forced to pay $84,000 in restitution, triple the $28,000 that he sold the addresses for.
AOL's Computer Checkup "scareware"
On February 27, 2012, a class action lawsuit was filed against Support.com, Inc. and partner AOL, Inc. The lawsuit alleged Support.com and AOL's Computer Checkup "scareware" (which uses software developed by Support.com) misrepresented that their software programs would identify and resolve a host of technical problems with computers, offered to perform a free "scan," which often found problems with users' computers. The companies then offered to sell software—for which AOL allegedly charged $4.99 a month and Support.com $29—to remedy those problems. Both AOL, Inc. and Support.com, Inc. settled on May 30, 2013, for $8.5 million. This included $25.00 to each valid class member and $100,000 each to Consumer Watchdog and the Electronic Frontier Foundation. Judge Jacqueline Scott Corley wrote: "Distributing a portion of the [funds] to Consumer Watchdog will meet the interests of the silent class members because the organization will use the funds to help protect consumers across the nation from being subject to the types of fraudulent and misleading conduct that is alleged here," and "EFF's mission includes a strong consumer protection component, especially in regards to online protection."
AOL continues to market Computer Checkup.
NSA Prism program
Following media reports about PRISM, NSA's massive electronic surveillance program, in June 2013, several technology companies were identified as participants, including AOL. According to leaks of said program, AOL joined the PRISM program in 2011.
Hosting of user profiles changed, then discontinued
At one time, most AOL users had an online "profile" hosted by the AOL Hometown service. When AOL Hometown was discontinued, users had to create a new profile on Bebo. This was an unsuccessful attempt to create a social network that would compete with Facebook. When the value of Bebo decreased to a tiny fraction of the $850 million AOL paid for it, users were forced to recreate their profiles yet again, on a new service called AOL Lifestream.
AOL took the decision to shut down Lifestream on February 24, 2017, and gave users one month's notice to save off photos and videos that had been uploaded to Lifestream. Following the shutdown, AOL no longer provides any option for hosting user profiles.
During the Hometown/Bebo/Lifestream era, another user's profile could be displayed by clicking the "Buddy Info" button in the AOL Desktop software. After the shutdown of Lifestream, this was no longer supported, but opened to the AIM home page (www.aim.com), which also became defunct, redirecting to AOL's home page.
- Nollinger, Matt (September 1, 1995). "America, Online!". Wired. Retrieved October 25, 2018.
- "Verizon buys faded Internet pioneer AOL for $4.4 bn". Business Insider.
- Imbert, Fred (May 12, 2015). "Verizon to buy AOL for $4.4B; AOL shares soar". CNBC. Retrieved May 12, 2015.
- Sawers, Paul (June 23, 2015). "Verizon completes $4.4B acquisition of AOL". VentureBeat. Retrieved June 23, 2015.
- Jordan Valinsky. "Verizon offloads Yahoo and AOL in $5 billion deal". CNN. Retrieved May 3, 2021.
- Klein, Alec (2003). Stealing Time: Davin, Quinton, and the Collapse of AOL Time Warner. New York: Simon & Schuster. ISBN 978-0-7432-5984-2.
- David Lumb (May 12, 2015). "A Brief History of AOL". Fast Company. Retrieved May 12, 2015.
- Charles Warner (2011). Media Selling: Television, Print, Internet, Radio. John Wiley & Sons. ISBN 978-1-4443-5927-5.
- Peter Friedman interviewed on the TV show Triangulation on the TWiT.tv network
- "History of Computing Industrial Era (1985–1990)". The History of Computing Project. March 20, 2006. Archived from the original on November 3, 2005. Retrieved September 24, 2005.
- "Apple II history chapter 22". December 31, 2002. Archived from the original on August 28, 2005. Retrieved September 24, 2005.
- "The Original Neverwinter Nights 1991–1997". bladekeep.com.
- "Own a Modem?". Computer Gaming World. August 1994. pp. 117–118.
- Catb.org. Catb.org. Retrieved on July 8, 2011.
- Siegler, MG (December 27, 2010). "How Much Did It Cost AOL To Send Us Those CDs In The 90s? "A Lot!," Says Steve Case". TechCrunch. Retrieved March 4, 2017.
- Lewis, Peter (November 10, 1994). "America Online Buys 2 Internet Companies". New York Times.
- Hu, Jim (January 2, 2002). "AOL exec details choosing IE". CNET.
- Michael Wolff (1997). Netstudy. Dell Publishing.
- "AOL gets Excited – Nov. 25, 1996".
- "History of AOL Search". July 5, 2007.
- "For $19.95 a month, unlimited headaches for AOL". Bloomberg News. January 27, 1997. Archived from the original on January 20, 2016.
- "Encyclopedia.com". The Washington Post. April 17, 2005. Archived from the original on November 19, 2009. Retrieved May 7, 2009.
- "Tysons Corner CDP, Virginia." United States Census Bureau. Retrieved on May 7, 2009. Archived November 10, 2011, at the Wayback Machine
- Sugawara, Sandra. "America Online to Reduce Rates; Firm Faces Subscriber Boycott, Pressure From Competitors." The Washington Post. October 13, 1994. Financial B09. Retrieved on May 7, 2009.
- "Company Overview". corp.aol.com. AOL. February 8, 2008. Archived from the original on February 8, 2008.
- David Bank (2001). Breaking Windows: How Bill Gates Fumbled the Future of Microsoft. Simon and Schuster. p. 105. ISBN 978-0-7432-0315-9.
- "The Fall of Facebook". (December 2014). The Atlantic, pp. 35.
- "AOL acquires MapQuest – Dec. 22, 1999".
- Tim Arango (January 10, 2010). "How the AOL-Time Warner Merger Went So Wrong". The New York Times.
- Henry, Shannon (August 7, 2002). "At AOL, New Boss Largely Unknown; 'Who's Jon Miller?' Employees Ask At Dulles Offices". Wash. Post. Archived from the original on March 29, 2015 – via HighBeam Research. Note: only the beginning of the news article was available, the remainder behind a paywall.
- Bryer, Lanning; Seminsky, Melvin (2002). Intellectual Property Assets in Mergers and Acquisitions. Wiley.
- "Live 8". Billboard. July 29, 2006. p. 22.
- Jeff Bertolucci (July 2007). "Protect your PC". Kiplinger's Personal Finance.
- Yang, Catherine (November 11, 2005). "Has AOL Met Its Match?". BusinessWeek. Archived from the original on January 2, 2013. Retrieved August 1, 2006.
- "America Online Changes Its Name to AOL". April 3, 2006. Archived from the original on July 15, 2006. Retrieved July 24, 2006.
- AOL Launches Free Software To Improve PC Security For All Internet Users. Time Warner. Retrieved on July 8, 2011.
- "AOL News and Broadcast Center". Press.aol.com. November 11, 2010. Archived from the original on June 23, 2007. Retrieved July 8, 2011.
- "Carphone Warehouse buying AOL UK". BBC News. October 11, 2006. Retrieved April 25, 2010.
- AOL scraps fees in bid to keep users. USA Today. Retrieved on April 9, 2012.
- "AOL Uses Refurbished Software to Woo Customers". The Money Times. October 4, 2006. Archived from the original on November 10, 2006. Retrieved November 11, 2006.
- Video.aol.com. Video.aol.com (November 11, 2010). Retrieved on July 8, 2011.
- "Cityguide.aol.com". Cityguide.aol.com. Archived from the original on January 12, 2010. Retrieved April 25, 2014.
- Yellowpages.aol.com Archived July 28, 2010, at the Wayback Machine. Yellowpages.aol.com. Retrieved on July 8, 2011.
- "Local.aol.com". Archived from the original on June 12, 2009. Retrieved July 8, 2011.
- Pogue, David (January 6, 2007). "Fewer excuses for not doing a PC backup". The New York Times. Retrieved January 6, 2007. Quote: "Online backups, where files are shuttled off to the Internet for safekeeping, are suddenly becoming effortless, capacious and even free."
- "America Online, Inc. Announces Acquisition of Xdrive, Inc". Retrieved July 14, 2018.
- "AOL Begins Shutdown Of AOL Pictures, BlueString And Xdrive". TechCrunch. Retrieved July 14, 2018.
- Mills, Elinor (February 28, 2006). "AOL hanging up on dial-up customers?". CNET. Retrieved February 13, 2021.
- "AOL price plans". Archived from the original on November 1, 2006. Retrieved November 1, 2006.
- "Randy Falco is the new CEO of AOL". TechWhack.
- Stafford, Jim (December 2, 2006). "America Online to close city call center". The Oklahoman.
- Steel, Emily (September 17, 2007). "AOL Moves Headquarters To New York City". The Wall Street Journal. Retrieved September 17, 2007.
- Goldfarb, Zachary and Sam Diaz (September 18, 2007). "AOL Moving Executives, Headquarters to New York". The Washington Post. Retrieved May 7, 2009.
- Hansell, Saul (October 15, 2007). "Tuesday is Layoff Day at AOL". The New York Times. Archived from the original on October 17, 2007. Retrieved October 17, 2007.
- Rosencrance, Linda (November 8, 2007). "AOL revenue, subscribers plummet". ComputerWorld. Archived from the original on November 17, 2007. Retrieved November 12, 2007.
- "AOL (TWX): Randy Falco's Year-End Love Note to AOLers". Archived from the original on December 18, 2007. Retrieved December 18, 2007.
- "CRG West accounces the acquisition of Data Center in Reston, Virginia" (PDF). January 3, 2008. Archived (PDF) from the original on December 17, 2008. Retrieved November 16, 2008.
- "Time Warner Will Split AOL: Financial News – Yahoo! Finance". biz.yahoo.com. Archived from the original on February 7, 2008.
- BBC NEWS | Business AOL acquires Bebo social network
- "AOL Begins Shutdown Of AOL Pictures, BlueString And Xdrive". TechCrunch. Retrieved July 10, 2018.
- "We're Closing Our Doors". PeopleConnectionBlog.com. AOL. Archived from the original on October 28, 2008.
- Tim Armstrong Named Chairman and CEO of AOL. AOL Press Release. Retrieved on April 9, 2012.
- Time Warner walking out on AOL marriage. NBC News (May 28, 2009). Retrieved on July 8, 2011.
- Public Class. "AOL". Wolff Olins. Archived from the original on November 8, 2011. Retrieved January 30, 2012.
- AOL Celebrates Day One as an Independent Company. AOL Press Release. Retrieved on April 9, 2012.
- Barnett, Emma (April 7, 2010). "AOL prepares to shut down Bebo". telegraph.co.uk. London. Archived from the original on January 11, 2022. Retrieved April 6, 2010.
- AOL sells Bebo for scrap – and a $275 million tax break. CNN Money. Retrieved on April 12, 2011.
- Why is AIM Chat Closed? Archived October 29, 2013, at the Wayback Machine. AOL Help. Retrieved on April 9, 2012.
- Swisher, Kara. "Back to the Future: AOL Goes Local With Two Acquisitions (Including CEO's Company)". AllThingsD. Retrieved June 11, 2009.
- Armstrong, Tim (September 28, 2010). "We Got TechCrunch!". TechCrunch. Archived from the original on October 1, 2010. Retrieved September 29, 2010.
- Arrington, Michael (September 28, 2010). "Why We Sold TechCrunch to AOL and Where We Go From Here". TechCrunch. Archived from the original on September 29, 2010. Retrieved September 29, 2010.
- AOL Acquires Personal Profile Startup About.Me. TechCrunch. Retrieved April 9, 2012.
- ONLINE VIDEO DISTRIBUTION NETWORK GOVIRAL ACQUIRED BY AOL EUROPE. AOL Press Release. Retrieved April 9, 2012.
- Steel, Emily (March 7, 2011). "AOL Completes Purchase of Huffington Post". The Wall Street Journal.
- AOL buys Huffington Post: the beginning of the end?. Guardian. Retrieved on July 8, 2011.
- Wired.com. Wired.com. Retrieved on July 8, 2011.
- Pepitone, Julianne (March 10, 2011). "AOL cuts 900 jobs after HuffPo buy". CNN.
- "allthingsd.com". allthingsd.com. September 14, 2011. Retrieved January 30, 2012.
- Dwyer, Kate (March 28, 2016). "How You Can Be in the Music Video for Michelle Obama's Song With Zendaya and Lea Michele". Teen Vogue.
- "AOL and PBS Announce 'MAKERS: WOMEN WHO MAKE AMERICA'". PBS. February 28, 2012.
- "AOL and PBS Announce 'MAKERS: Women Who Make America'". AOL Corp. Retrieved January 26, 2016.
- AOL acquires mobile photo-sharing app Hipster. VentureBeat. Retrieved on April 9, 2012.
- AOL and Microsoft Announce $1.056 Billion Deal. AOL Press Release. Retrieved on April 9, 2012.
- Thielman, Sam. "Nielsen, AOL Chase Ads With TV-Like Ratings Web giant issues bold guarantees regarding its online GRP's". AdWeek. Retrieved April 16, 2012.
- Vega, Tanzia; Elliott, Stuart (April 26, 2012). "Small Screens, Big Dollars". The New York Times. Retrieved July 1, 2017.
- Coyle, Jake (April 24, 2012). "AOL launches online video network, AOL On". Associated Press. Retrieved May 1, 2012.
- Hagey, Keach (February 8, 2013). "AOL Quarterly Revenue Rises for First Time in Years". The Wall Street Journal. Retrieved July 1, 2017.
- Kafka, Peter (August 9, 2013). "400 Patch Sites on the Block, AOL Says". AllThingsD. Retrieved August 22, 2013.
- Hagey, Keach (August 16, 2013). "AOL Begins Layoffs At Patch". The Wall Street Journal. Retrieved August 22, 2013.
- Kaufman, Leslie (January 15, 2014). "AOL Finds a Partner to Run Its Troubled Patch Division". New York Times. Archived from the original on January 1, 2022.
- "Verizon buys AOL for $4.4bn". BBC. May 12, 2015. Retrieved May 12, 2015.
- MacMillan, Douglas (January 23, 2014). "AOL Buys Software Startup Gravity". WSJ Blogs - Digits. Retrieved January 29, 2016.
- "AOL Adds More Video Help by Buying Content Syndicator Vidible for Around $50 Million". Re/code. December 2014. Retrieved January 29, 2016.
- "AOL Original "The Future Starts Here" by @TiffanyShlain Nominated for News And Documentary Emmy Award".
- "Steve Buscemi Gets Emmy Love for 'Park Bench'".
- "AOL Corp". AOL Corp. Retrieved January 28, 2016.
- "AOL Corp". AOL Corp. Retrieved January 28, 2016.
- "Quarterly Earnings – Investor Relations – AOL". ir.aol.com. Retrieved February 5, 2016.
- Grandoni, Dino (June 29, 2015). "AOL in Deal With Microsoft to Take Over Display Ad Business". The New York Times. Retrieved June 30, 2015.
- Shields, Mike; Ovide, Shira (June 29, 2015). "AOL Takes Over Majority of Microsoft's Ad Business, Swaps Google Search For Bing". The Wall Street Journal. Retrieved June 30, 2015.
- "NOMINEES FOR THE 36th ANNUAL NEWS & DOCUMENTARY EMMY AWARDS ANNOUNCED" (PDF). Archived from the original (PDF) on February 5, 2016.
- "AOL Confirms It Is Buying Millennial Media In $238M Deal To Expand In Mobile Ads". TechCrunch.
- "AOL Completes Acquisition of Millennial Media". Nasdaq.
- "Verizon launches go90 mobile video service". USA TODAY. Retrieved January 26, 2016.
- Roettgers, Janko (October 8, 2015). "Verizon May Strike Partnerships With Other Carriers to Take Go90 International". Variety. Retrieved January 26, 2016.
- "AOL acquires VR content studio Ryot to bring immersive video to the Huffington Post". venturebeat.com. April 20, 2016. Retrieved April 20, 2016.
- "Verizon is mashing Yahoo and AOL into a new company called Oath". The Verge. April 3, 2017. Retrieved April 3, 2017.
- Todd Spangler (April 5, 2018). "MoviePass Parent Acquires Moviefone in Deal With Verizon's Oath". Variety.
- "Helios and Matheson Analytics and MoviePass Acquire Moviefone in Strategic Move". Businesswire. April 5, 2018.
- Rhett Jones (April 5, 2018). "MoviePass Buys Moviefone as It Presses Forward With Movie Theater Domination". Gizmodo.
- Hagey, Benjamin Mullin and Keach (November 19, 2020). "BuzzFeed to Acquire HuffPost in Stock Deal With Verizon Media". The Wall Street Journal. ISSN 0099-9660. Retrieved January 19, 2021.
- "Verizon has sold mapping service MapQuest as the telecom giant continues to trim its media investments". Business Insider.
- "AOL buys blog network Weblogs Inc". msnbc.com. October 6, 2005. Retrieved June 20, 2018.
- "AOL Buys Huffington Post for $315 Million, Arianna to Head AOL Media". WIRED. Retrieved July 1, 2018.
- Arrington, Michael. "Why We Sold TechCrunch To AOL, And Where We Go From Here". TechCrunch. Retrieved December 9, 2017.
- Stelter, Brian. "AOL Teams With Jonas Group for MTV-Style Site". Archived from the original on January 1, 2022. Retrieved June 20, 2018.
- "AOL Products and Services: Content". Archived from the original on July 17, 2012. Retrieved July 24, 2012.
- "Overview". AOL Corp. Retrieved February 5, 2016.
- "ONE BY AOL FOR PUBLISHERS". AOL Platforms. Retrieved February 5, 2016.
- "ONE BY AOL FOR ADVERTISERS". AOL Platforms. Retrieved February 5, 2016.
- Cameron Clarke (September 10, 2018). "Oath consolidates BrightRoll, One by AOL and Yahoo Gemini to 'simplify' adtech service. Launches a single advertising proposition dubbed Oath Ad Platforms". The Drum.
- Matyszczyk, Chris. "More than 2 million people still pay for AOL dial-up". CNET. Retrieved May 8, 2015.
- Sherman, Alex. "About 1.5 million people still pay for AOL — but now they get tech support and identity theft services instead of dial-up internet". CNBC. Retrieved August 7, 2022.
- "A Going-Away Message: AOL Instant Messenger Is Shutting Down". Retrieved July 12, 2018.
- Molina, Brett (October 6, 2017). "RIP AIM: AOL Instant Messenger dies in December". USA Today. McLean, Virginia. Retrieved October 6, 2017.
- "AOL Membership". AOL Corp. Retrieved February 5, 2016.
- "AOL debuts new desktop software for Windows". BetaNews. December 10, 2007. Retrieved January 24, 2020.
- "AOL Desktop for Windows". Discover AOL. Archived from the original on September 19, 2015. Retrieved September 17, 2015.
- "We're sorry. This product is not available outside of the US or Canada."
- "AOL Beta Central". Retrieved January 24, 2020.
- "Free Software From AOL - Discover AOL". December 8, 2007. Archived from the original on December 8, 2007. Retrieved January 24, 2020.
- "AOL Desktop / AOL Helix". October 12, 2007. Archived from the original on October 12, 2007. Retrieved January 24, 2020.
- "August 8th Helix Beta Chat". aol.com. Archived from the original on March 4, 2016. Retrieved April 12, 2015.
- "AOL Heads in New Direction with 'Helix'". BetaNews. July 26, 2007.
- "Beta – Main". beta.aol.com. Retrieved July 27, 2016.
- "Free AOL Desktop is being discontinued".
- "AOL Desktop Gold Chat Rooms to shut down on December 15, 2020". AOL. Retrieved June 17, 2021.
- Siegler, M (December 27, 2010). "Comment How Much Did It Cost AOL To Send Us Those CDs In The 90s? "A Lot!," Says Steve Case". Tech Crunch. Retrieved June 11, 2013.
- Dornin, Rusty (October 17, 2002). "CD overload? Send them back to AOL". CNN Tech. Archived from the original on February 24, 2013. Retrieved October 17, 2002.
- "Your Top 10 Most Annoying Tech Products". PCWorld. April 16, 2007. Retrieved June 26, 2009.
- "Inside AOL's "Cyber-Sweatshop"". WIRED. Retrieved February 2, 2016.
- Postigo, Hector (September 3, 2009). "America Online volunteers: Lessons from an early co-production community". International Journal of Cultural Studies. 12 (5): 451–469. doi:10.1177/1367877909337858. S2CID 144865243.
- Munk, Nina (2009). Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner. HarperCollins. pp. 82–88. ISBN 9780061743740.
- Napoli, Lisa (May 26, 1999). "Former Volunteers Sue AOL, Seeking Back Pay for Work". The New York Times. p. Section B, Page 10.
- "The Aol Chat Room Monitor Revolt". Priceonomics. Retrieved February 2, 2016.
- Kirchner, Lauren (February 10, 2011). "AOL Settled with Unpaid "Volunteers" for $15 Million". Columbia Journalism Review.
- "AOL". Better Business Bureau. Archived from the original on July 18, 2010. Retrieved January 22, 2008.
- Tynan, Dan (May 26, 2006). "The 25 Worst Tech Products of All Time". PCWorld. Retrieved April 15, 2012.
- "Cancelling AOL". insignificantthoughts.com. June 13, 2006. Archived from the original on December 31, 2010. Retrieved November 28, 2010.
- Wells, Jane (June 21, 2006). "How hard can it be to cancel an AOL account?". CNBC. Retrieved July 24, 2006.
- Popken, Ben. (July 19, 2006) America Online: AOL Retention Manual Uploaded in Full. Consumerist.com. Retrieved on July 8, 2011.
- AOL: TimeWarner Dissolves AOL Retention Centers. Consumerist.com (August 3, 2006). Retrieved on July 8, 2011.
- Rusty Dornin (October 18, 2002). "Campaign: Send AOL CDs back". CNN.
- What to do with those AOL CDs, a March 2003 CBC News article
- Internet Archive Wayback Machine 2007 Aug 20 archive of NoMoreAOLCDs.com main page. Web.archive.org (August 20, 2007). Retrieved on July 8, 2011.
- Gardencitygroup.com (PDF). Retrieved on July 8, 2011.
- "Stopbadware.org". Archived from the original on February 20, 2007.
- StopBadware.org Archived July 29, 2012, at the Wayback Machine. StopBadware.org (January 26, 2007). Retrieved on July 8, 2011.
- "The Making of an Underclass: AOL" Archived May 5, 2011, at the Wayback Machine net.wars Chapter 3, Wendy M. Grossman, NYU Press, 1998.
- AOL Pulls Plug on Newsgroup Service. BetaNews. Retrieved on July 8, 2011.
- "AOL TERMS OF SERVICE". help.channels.aol.com/. Archived from the original on November 2, 2007.
- "Conditions of Service". help.aol.co.uk/. Archived from the original on May 1, 2010.
- Aolwatch.org. Aolwatch.org (July 25, 1996). Retrieved on July 8, 2011.
- Thetruthseeker.co.uk Archived September 13, 2010, at the Wayback Machine, The Truth Seeker – Internet Censorship
- Censorship on AOL Late 1998–1999. Fglaysher.com (March 9, 1999). Retrieved on July 8, 2011.
- "Electronic Frontier Foundation". Electronic Frontier Foundation. Archived from the original on July 6, 2010.
- Cindy Cohn (February 8, 2006). "AOL, Yahoo and Goodmail: Taxing Your Email for Fun and Profit". EFF.
- "Stop AOL's Email Tax". dearaol.com. Archived from the original on January 4, 2007. Retrieved November 28, 2010.
- Dyson, Esther (March 17, 2006). "You've Got Goodmail". The New York Times. Retrieved July 24, 2006.
- Techliberation.com Archived August 7, 2008, at the Wayback Machine. Techliberation.com. Retrieved on July 8, 2011.
- "Debate over DearAOL.com between Suresh Ramasubramanian and Danny O'Brien". politechbot.com. Archived from the original on April 25, 2006. Retrieved November 28, 2010.
- Ramasubramanian, Suresh (May 12, 2006). "EFF and Its Use of Propaganda: Could Karl Rove do better? Probably". CircleID. Retrieved November 28, 2010.
- Security.comcast.net Archived March 19, 2012, at the Wayback Machine, February 4, 2011
- IR.iit.edu Archived August 19, 2006, at the Wayback Machine. (PDF) . Retrieved on July 8, 2011.
- CS.hku.hk Archived September 27, 2011, at the Wayback Machine. CS.hku.hk. Retrieved on July 8, 2011.
- "AOLstalker homepage". Archived from the original on September 29, 2017. Retrieved September 28, 2018.
- "Ex-AOL worker who stole e-mail list sentenced". NBC News., August 17, 2005
- "Pair Nabbed in AOL Spam Scheme". TheSmokingGun.com. June 23, 2004.
- Ex-AOL employee pleads guilty in spam case CNN, February 4, 2005. Retrieved March 7, 2007.
- "Ex-AOL worker who stole e-mail list sentenced". NBC News. Associated Press. August 17, 2005. Retrieved August 8, 2016.
- Davis, Wendy (May 20, 2013). "AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million". MediaPost. Retrieved October 7, 2014.
- "FINAL JUDGMENT ORDER for Lagarde v. Support.com Inc". Justia Dockets & Filings.
- "AOL Computer Checkup: Clean & Speed Up Your Slow PC – Try It Free". AOL Inc. 2014. Retrieved October 7, 2014.
- Greenwald, Glenn; MacAskill, Ewen (June 7, 2013). "NSA Prism program taps in to user data of Apple, Google and others". The Guardian. Guardian News and Media Limited.
- "AOL Lifestream Sunset Notification". Retrieved April 13, 2017.