American Academy of Private Physicians

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The American Academy of Private Physicians (AAPP) is a United States association of private doctors in all 50 states and the District of Columbia who offer their medical services directly to their patients. The direct care health industry is a medical sector that is rapidly expanding.

Their motto "Liberating the Doctor-Patient Relationship", is in reference to the many claimed advantages of direct care which are promoted by the Academy, such as bypassing expensive premiums, and more personalized in-home treatment. Their stated aim is "restoring the doctor-patient relationship of times past – private doctors unencumbered by insurance company policies, provider-network constraints, and the misaligned incentives that have infected our health care system."


AAPP was founded in 2004 as the American Society for Concierge Physicians (ASCP) by John Blanchard, M.D. and Jack Marquis. In 2006, the name of the organization was changed to the Society for Innovative Medical Practice Design (SIMPD), and was reorganized in 2010 under its current name. Chris Ewin, M.D. was President at that time.

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