American Film Market
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The American Film Market (AFM) is a film industry event held each year at the beginning of November in Santa Monica, California. About 8,000 people attend the eight day event to network and to sell, finance and acquire films. Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, etc. Founded in 1981, the AFM quickly became one of the premier global marketplaces for the film business, where unlike a film festival, production and distribution deals are the main focus of the participants.
The AFM is held in Santa Monica at the Loews Santa Monica Beach Hotel and the Le Merigot Beach Hotel which are both converted into a busy marketplace of offices. In addition to the deal-making that occurs at the AFM there are screenings, conferences, networking events and parties.
The American Film Market uses all 15 movie theatres on Santa Monica's Third Street Promenade (and in the surrounding community) and it builds nine high definition screening rooms to accommodate 700 screenings of over 400 films (often world or U.S. premieres). The films shown range from big budget blockbusters that will be released by the major studios in the U.S., to lower budget art and genre films recognized at international film festivals, all seeking theatrical and television distribution throughout the world.
On December 8, 2011, AFM announced that it would remain in Santa Monica until at least 2017, ending months of speculation that it would move to LA Live in downtown Los Angeles. Future dates are: November 4–11, 2015; November 2–9, 2016; November 1–8, 2017
The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world's producers and distributors of independent motion pictures and television programs.
- Variety, AFM to stay in Santa Monica thru 2017, http://www.variety.com/article/VR1118047213
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