Truth Initiative

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Truth Initiative (formerly the American Legacy Foundation)[1][2][3] is a 501(c)(3) not-for-profit tobacco control organization dedicated to preventing teen smoking and encouraging smokers to quit. It was established in March 1998 as a result of the Master Settlement Agreement (MSA) between a coalition of attorneys general in 46 states and five United States territories and the tobacco industry.[4] As of 2013, it had an annual budget of about $50 million and about $1 billion in assets.[4]

The organization is best known for the truth anti-youth smoking ad campaign,[4] which won an Effie Award in 2005.[citation needed]

It is also known for the creation and continued funding of the Truth Tobacco Industry Documents (TTID), a digital library hosted by the University of California, San Francisco. By September 2014, the TTID contained more than 14 million internal documents (84+ million pages) created by major tobacco companies related to their advertising, manufacturing, marketing, sales, and scientific research activities.[citation needed]

The Washington Post reported in 2013 that an employee of the organization had diverted about $3.4M in false computer purchases from 1999 to 2007, which the organization failed to detect because it had established inadequate financial controls, and that the organization ignored a whistleblower's efforts to call attention to the issue 6 months after diversions ended, and only responded when the whistleblower again raised the issue three years later, at which point neither criminal charges nor a recovery via a civil suit were possible.[4]

The organization changed its name to Truth Initiative on September 8, 2015, to better connect the organization as a whole with its truth campaign, its tobacco control research and policy studies, and its community and youth activism programs.[5]

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